DiversityComm, Inc. Methodology
Each year, DiversityComm, Inc., and its five diversity magazines conduct select evaluations of the nation’s employers, supplier diversity programs, industry leaders, colleges, universities, MBA schools, and government and law enforcement agencies. The evaluations integrate findings by each magazine independently to identify the “Best of the Best” in relation to outreach and accessibility to the African American, Hispanic/Latino, female and veteran populations.
These non-biased studies are a valuable resource for the publications’ readers, jobseekers, business owners, students, senior management and consumers. The goal of the annual evaluations is to not only bring the latest information and guidance to our readers, but to also encourage active outreach and diversity policies among corporations and government agencies. The studies are further designed to assist corporate and government leaders in evaluating their ranking by comparing and contrasting to their peers the success achieved within their industries and their measurement in diversity. An invitation to participate in the annual review surveys is sent out annually via e-mail directly to chief diversity officers, human resource directors, talent and acquisition managers, supplier diversity directors, deputy council, PR/advertising agencies and corporate affairs personnel within or on behalf of each organization.
Each company is given approximately three months to complete its survey, and there are roughly 15 to 30 questions, depending on the category. Questions are specific for each category: employer, supplier programs, corporation by industry, etc. Many of the questions change from year to year. For last year’s survey, we found that the most valuable question asked was, “Why do you believe your company should be recognized as a leader?” We believe this question is important, because while some companies may not yet have the results they desire, they are actively seeking, showing support, offering assistance and opportunity, and contributing financially toward community and diversity inclusion.
Many of the programs being offered to women and minorities are worthy of recognition and may be helpful in guiding others to implement or expand on their own initiatives. Each year, the survey results show remarkable growth in diversity-inclusion practices. By sharing these unique responses, we hope to not only increase the number of quality candidates for our Best of the Best, but to also encourage other companies to follow the lead and ultimately create a more diverse workforce. The DiversityComm Research Division reviews surveys to compile its own independent data, including public records such as 10-K annual reports, reader responses, market research, interviews, and community and conference participation. Our Research Division also considers the unique efforts made by human resource and supplier managers to actively seek diverse applicants and certified disadvantaged business owners. In addition, it obtains additional data from Bidspeed, which is the leader in simple, focused and useful opportunity management for organizations and individuals who sell to the U.S. government.
An analysis is made, and scores are awarded to policies that support equal access, advancement and inclusion of all individuals, regardless of race, color, creed, religion, national origin, age, marital status, disability, public assistance status, veteran status or sexual orientation. Companies are also scored for creating or joining a nonprofit diversity group as a method of actively seeking diverse candidates. Sponsorships and/or participation at nonprofit diversity conferences also demonstrate commitment to diversity and EEO. DiversityComm participates in and distributes its diversity-focused magazines to more than 250 conferences. The DiversityComm Research Division vigorously reviews and records those who attend events and the extent of participation and sponsorship. Because DiversityComm personnel physically attend the conferences, we are able to see first hand how corporations are participating and how eager they are to support global diversity. Conference participation provides the best visibility and exposure to these targeted groups. Some companies go beyond the call of duty and not only present career and business opportunities, but also hold workshops, sponsor luncheons, provide keynote speakers and offer career counseling, financial aid, valuable tools and information to advance the communities. These are examples of companies that deserve recognition. As the magazines-of-choice for conference exposure and community outreach, DiversityComm’s publications are in a unique position to evaluate those who regularly participate and support diversity as a whole.
At the conclusion of the evaluations, the “Best of the Best” results are announced and published. Vehicles through which results are made public include the print magazines, digital editions, bi-weekly eNewsletters and press releases. The honorees are listed in alphabetical order and are not ranked by number.
If you would like your company or agency to receive a survey invitation via email for the next evaluation, please send your request here: Take Our Surveys
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