5 Easy Steps to Push Through to the Next Level
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By: Deborah Peters, International Business Accelerator

One way of looking at your life, your relationships, your health and your business or career is identifying what you don’t want it to look like or what you don’t like about it. It is human nature to see things or observe circumstances that we don’t want and is often the catalyst to identifying what we do want.

Many people get stuck here. If you are looking at what you don’t want and giving it your attention then what you don’t want becomes more dominate in your thoughts, your vision and your feelings.

For instance; let’s say there is someone in your life that kind of rubs you the wrong way. This person is annoying, they say things you don’t agree with or behave in ways you find don’t fit with your belief systems or ideas of the way things should be done, so you talk about that with others and you even talk about them with others. It seems like a problem with no solution.

The people you talk with about the situation or the person have many opinions but no solution. So, you talk about the idea of this even more because you are truly feeling annoyed about the whole thing. Then what begins to happen is your friends or colleagues start asking you about the situation. They begin to check in with you about it to “see how you’re dealing with it all” and so you talk about it some more. How bad it is, how annoying that person is, the ridiculous things he or she said or how they made another major error in judgment….and it continues to escalate.

But the escalation isn’t in them, it is in you. You have just created this massive block of energy around what you don’t want to have going on in your life and you’ve made it a thing. It’s now occupying not only your thoughts; but also the thoughts of the people around you with whom you’ve repeatedly discussed the problem.

What has happened is you’ve lost sight of what is good in your life, where you are headed! Instead you’ve created a magnetic pull into more negativity. What we think about the most is what we experience in life. Further, you’ve taken your focus off your path to success by repeatedly shining a light on someone or something that you don’t want to be experiencing.

Let me give you my 5 Steps to Push Through to The Next Level so instead you can use the circumstances and experiences that you don’t want, as leverage to create what you do want, and begin using your circumstances to your advantage.

Step I: Meditate! The running of your Mind is the key to success in every area of your life. It’s simple and free. You don’t require any special classes or instruction. Every morning before you let the world into your Mind, sit down for 15 minutes and Mediate. I have tons of tips and even a guided meditation on my YouTube Channel. Here is an episode on Mindfulness that will help you explore the notion that you can indeed run your Mind.

Step II: Make a decision to never talk about another person or a problem. If there is something someone does that is truly untoward then find an acceptable way to address the issue. In communication, we don’t address the person as if they are the problem, but rather we address the issue WITH the appropriate person. Taking ownership of how you feel is the first step. No one can make you feel anything unless you let them. If it is a problem in your life, business or a relationship simply begin to focus on what IS working and turn your attention away from the problem and TOWARD what is working, toward a goal, toward a happy experience. This is an easy tool to train your Mind. It is like a bicep or quadricep….it requires consistent training to become that which you want.

Step III: Set some goals that are interesting, inspiring, exciting and that you are passionate about. Turn your focus to your own up-level. Having tangible and measurable outcomes to focus on is a very powerful tool. It is important you set goals you believe in yet goals that are challenging. If you are generating $100,000 in sales/year and you want to hit $1MM in sales and don’t believe it, you’ll sabotage yourself. Additionally, pushing through money blocks that keep you stuck at a certain earning or sales or growth level means a shift in belief systems which come from some program that no longer serves you.

Step IV: Ask better questions. I’m not talking about the questions you ask others, although that is very important. I’m talking about the questions, the quality of the questions you ask yourself. Inherent in the results we get in life are the quality of the questions we’ve been asking ourselves. I like to ask loads of “What would it take” questions and “What else is possible” questions. You can apply these questions to any situation.

Step V: Success leaves Clues! And so, does failure. Look at what you’ve done in the past and use that as leverage to move forward. If you did something and it had a dismal result, use that as Feedback. Be honest with yourself; what you were thinking, what you were believing, what you were expecting, what you were feeling….take stock of what was going on within you more, more so than what happened tangibly. Pick a Success and take stock of that journey. Were you happy? Were you expecting to win? Were you feeling better about yourself and taking guided steps toward your goal with a big measure of faith that you would indeed get what you wanted?

A miracle is simply the achievement of something most people don’t think could happen. Due to their fears and doubts when an outcome shows up for someone or even themselves that they doubted, they refer to it as a miracle.

The impossible is happening all the time. The degree to which we believe is what enables us to get into a state of KNOWING.

When you KNOW something is destined to succeed that energy is what draws it to fruition. Countless hours of work without knowing that you are working on is a success, is in my opinion, a waste of time.

Put yourself into STATE every day before you begin. If necessary put yourself into state frequently throughout the day. If you are feeling negative, fearful, doubtful or observing yourself focusing on what has failed, or who has said something you don’t like that is an indication to shift.

Pushing Through to the Next Level is a practice from the inside out.

Deborah Peters is an International Business Coach living a laptop lifestyle globally. She has worked with Fortune 500 companies, Entrepreneurs, Small Business owners and Mid-Size companies in 15 countries as well as Heads of State and Law Enforcement. Deborah is a Professional Speaker, Trainer, Author and her Podcast Neuro Science for Success has a new VLOG series called The Journey of The Mastery of Your Mind. After 20+ years Coaching Deborah designed The Business Success Blueprint System to enable you to Push Through to the Next Level & Thrive! Deborah recently released her first book: Scale-UP; Your Business, Your Relationships, Your SELF & Your Life. You can reach her at 310-459-5111 and info@nei-mind.com.

Warriors Name Jennifer Vasquez As Vice President, Diversity, Equity & Inclusion
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Jennifer Vasquez headshot

The Golden State Warriors have named Jennifer Vasquez (she/her) as the team’s Vice President of Diversity, Equity and Inclusion, it was recently announced. Vasquez brings over 15 years of diversity, equity and inclusion (DEI) work experience to the franchise. She will play a central role in the continuation of the team’s internal and external DEI strategy, including oversight of the design, management and measurement of the team’s DEI strategy.

Vasquez will be responsible for the company’s DEI trainings and collaborate on strategic recruiting and hiring practices through a DEI lens. Additionally, she will lead the franchise’s established Diversity, Equity and Inclusion Council, which launched several years ago, and the ecosystem of employee resource groups (ERGs). Vasquez will report to Warriors Senior Vice President of People Operations and Culture, Erin Dangerfield.

“Jennifer has a proven track record driving strategies around corporate diversity, equity and inclusion,” said Warriors President & Chief Operating Officer Brandon Schneider. “In the creation of this role at the Warriors, we envision a dynamic leader to drive the success of our DEI initiatives, including organization-wide accountability and facilitation of our ERG network. We are thrilled that Jennifer is joining the team and look forward to more meaningful inclusionary practices that will continue to enhance the experiences we create for all of Dub Nation.”

Most recently, Vasquez led Amgen’s Global Diversity, Inclusion and Belonging efforts, integrating a DEI lens to the employee experience and organizational design. She was instrumental in launching the first unconscious bias training and learning journey focused on key behaviors in creating an inclusive culture. She served as the global lead for developing strategy for ERG engagement and established a strong ecosystem with over 11 ERGs globally, representing 40% of employees in over 100 countries. Through the ERG global network, she was able to lay a foundation for cross-pollination and collaboration, launching a cross-ERG Inclusiveness Series focused on intersectionality in social justice.

With over 15 years of experience in both the private and public sectors, her successful initiatives have focused on bringing fundamental and transformative changes to organizations to embed equity and inclusionary practices in corporate and political structures. She led the development of a think-tank framework to deepen engagement with government, industry and academia to diversify the STEM workforce. She has driven a variety of human capital management initiatives, including performance management process; wrap-around support and benefits; employee relations; recruiting efforts and talent development. Her experience, ranging from grassroots level to large global matrix organizations, brings a unique educational and data-driven lens to building communities of practice for equitable solutions to this space.

Golden State Warriors logoVasquez earned a dual Bachelors of Arts in International Relations and Government from George Mason University. She holds her Masters of Science in Intercultural Studies with a concentration in Education & Development and Masters of Business Administration from Florida International University. Vasquez also holds a Diversity and Inclusion Certification from Cornell University.

Vasquez was recently recognized as a Diversity Global Top 15 Diversity Champion, a DEI Advocate of the Year for California in 2021 from National Diversity Council and was featured as a DiversityComm 2021 Wonder Woman. She has published articles for Guerrero Media, DiversityComm, and Hispanic Network Magazine and has been a speaker at over 20 conferences nationally and globally.

For more information on the Golden State Warriors’ 2021-22 season, presented by Kaiser Permanente, please visit warriors.com

Milwaukee’s first Latina police officer paved way for future generations
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Linda Velasco is the first Latina Milwaukee police officer, and she paved the way for other Latinas on the force.

By

Being the first in anything comes with its perks and challenges.

For one Milwaukee police officer, it came with responsibility, hardship and cherish-able memories.

Linda Velasco is the first Latina Milwaukee police officer, and she paved the way for other Latinas on the force.

“I was shocked because it just didn’t seem real, you know?” she said. “Like, I may really be a police officer.”

Eventually, Velasco did become a police officer.

She moved to Milwaukee with her sons in the 1970s from East Chicago, Indiana.

Velasco was working at First Wisconsin Bank when she got word that the police department was hiring women.

“I really was not aware that there were female police officers except for on television. I grew up there were no female police officers,” she said.

Still, Velasco took her chances and applied at the Fire and Police Commission.

When asked if she expected a callback, Velasco said she didn’t quit her job waiting for it to happen.

“I would hope that I would hear something,” she said.

The application process, from the written, physical and oral exam, took time.

“I was shocked that I got through it,” Velasco said after getting the call she got in.

Her graduating class had a handful of other women, but no other Latinas.

Velasco was sworn in on Dec. 6, 1976.

But, she didn’t even know she held the title of first Latina MPD officer until later on in her career.

“I had no idea. Nobody said, ‘Welcome, you’re the first Latina,” Velasco said.

At the time, she was a member of the Latino Peace Officers Association, LPOA, a group that serves as a resource for Latino officers.

They are the ones who recognized her as the first.

“They made me realize the importance of my position and what I did,” Velasco said. “It did make me feel really good that they recognized me.”

Velasco started out in District Three.

She remembers there was another female with her in that district and even though they did what any male officer did they were still looked at, differently.

“I think they were surprised. I probably would be surprised too to see a female, and we had to have short hair. So, you know, we all really kind of looked like little boys,” Velasco said. “We also wore a man’s uniforms. They hadn’t styled or come out with uniforms for women, you know, to fit us differently.”

She said she went before the Fire and Police Commission to get the ball rolling on hairstyle requirement changes. The rule was eventually changed.

Throughout her career, her family was supportive.

As Velasco recounted cherish-able moments of people grateful for her service, she said there were also challenges she had to overcome.

“Men had to get used to, you know, women being their partners now. Some accepted it better than others,” Velasco said. “There were some race issues that I remember that were unpleasant but not surprised by, but I was able to work through them.”

Even recruiting other women was a bit tough during that time.

“When I followed up with a particular woman, I called her just to see you know, if she went through with the process. She said that she didn’t because her husband didn’t want her to,” she said.

Velasco retired in 2002, as an administrative lieutenant in the mayor’s office, and has since paved the way for other Latino and Latina police officers.

“I’m glad that she had the courage to do that and push forward,” said Danilo Cardenas, president of the National Latino Law Enforcement Organization, NLLEO. “I’m glad she stuck with it because it opened the doors for a lot of Latinas and a lot of females to come into our profession.”

According to MPD, as of Dec. 28, 2021, there are 188 Latino officers and 50 Latina officers totaling 238 out of 1,648 sworn-in officers.

When asked if these numbers are sufficient Cardenas said, “No.”

“If you look at minorities in general, the police department doesn’t reflect the community we serve. I think we need to do a better job of recruiting Latinos,” he said.

Click here to read the full article on WISN.

6 Ways New Grads Can Standout and Land that First Real Job
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Latinos celebrating graduation throwing hats in the air with a blue sky background and sun shing through

Leaving an institute of higher education and moving on into the workforce isn’t always easy, especially on the cusps of the end of a worldwide pandemic.

But it’s never impossible to make yourself stand out and to find the right opportunity for your desired career path. Here are six ways that job expert Michael Altshuler suggests for new graduates looking to get into the field:

    • Create your own experience – If you have no work experience, trying alternative routes to creating some. A great place to start is volunteering. This looks great on a resume, and it is also a great place to start networking. Include any skills that you learned in school or elsewhere. Create independent projects. Whether it is a school project, such as a report that somehow relates to the industry, or something you make yourself such as a video or power-point presentation, having tangible evidence of skills can help. Take your time on it and make it look professional before you show it to a potential employer.
    • Focus on your people skills – New grads with little real-world experience can make a huge impression with their great people skills. Not only does this show how you will interact with customers, it also says a lot about your personality, how you handle stress and how you might react when the going gets tough. A few great people skills to work on are kindness, humor, caring, humbleness, honesty and being inquisitive.
    • Mirror the job description (in your resume and application) – For many jobs, the recruitment process begins with an algorithm that selects applications based on keywords. Try to include as many of the keywords from the job description in your resume as you possibly can without outright copying and pasting (remember, a human will probably look at this at some point, so don’t be too clever about this). For instance, if a job posting says something about independent workers who can manage their time well, include something about that in your application and resume as personal strengths.
    • Research, research, research – Don’t think that just because you have graduated you don’t need to study anymore. One of the best ways for inexperienced applicants to standout is to do research on the company to which they are applying. Demonstrating that you already have a familiarity with both the operations and the values of the company when you walk into an interview shows that you have the interest, initiative and innovative spirit that will make you a valuable addition to the team.
job expert Michael Altshuler headshot
Job expert Michael Altshuler
  • Be Networking (all the time) – Let’s face it, job seeking, like life, isn’t always fair. Even with the best written cover letter, a resume without a lot of experience on it may find its way to the bottom of the pile of candidates quickly. Submitting resumes is not always enough; sometimes you need a personal connection to get your foot in the door. Begin by slipping your job-seeking quest into every conversation. Promote yourself without bragging. You might be surprised how fast someone will turn up who is either looking to fill a position themselves or knows someone else who is.
  • Be honest but optimistic – As a new grad, the interviewer doesn’t expect you to know everything. Sometimes an honest “I don’t know” is better than trying to fake your way through and make things up. A lot of employers will ask unexpected questions to gauge how a person reacts to unfamiliar situations. Whatever is asked, stay calm. Answer as best you can and remember that this is to see how you react. Remain optimistic and answer in the way that shows that you can keep cool under pressure.

Photo Credit: Courtesy of Michael Altshuler

Discussing Your Strengths in a Job Interview
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interviewees on Zoom call discussing their resumes

When you’re interviewing for a job, there’s a strong chance that a recruiter or potential boss will ask what you believe are your strengths. This is an easy question to answer. Interviewers will certainly want to know that your perceived strengths line up with the position you’re seeking, but they are also interested in whether you’re self-aware and confident. With a little practice, you can answer that question without appearing either arrogant or overly humble. Here’s how.

Show Your Strengths: STAR Method in Action

Talking about your strengths is an opportunity to show why you’d be a great fit for the job and how your skills align with the company or team. The key is to think about what strengths you have that match one or more of the aspects of the job description. A strength can be either a technical skill or a soft skill, such as teamwork or communication.

Once you’ve decided which of your strengths you want to feature, it’s time to identify real life examples where you’ve demonstrated that strength. The best way to approach behavioral questions is to use the STAR method. This helps you break down a scenario and explain how you successfully navigated it.

Situation: Offer some background on the task or challenge that you’ll be addressing.

Task: Define what your role and responsibilities were for the particular situation.

Action: Explain what steps you took or ideas you offered to help solve the problem or tackle that challenge.

Result: Share how the situation was resolved, highlighting how your actions helped reach that conclusion.

Here’s an example:

If you interview for a position that requires you to lead or even be part of a team, you might choose to say one of your strengths is leadership.

Situation: I volunteer as a gardener at a local park and enjoy working with new volunteers.

Task: The park identified a need to educate new volunteers about native plants.

Action: I organized a training session to teach my team members about native plants.

Result: The new volunteers found it so useful that the training is now part of the new volunteer onboarding process.

In this scenario, an interviewer might recognize your ability to take initiative to address needs and lead a new volunteer training. While this answer may seem simple, it demonstrates your strength in both initiative and leadership, which are valuable traits to all employers.

If you find it is hard to identify your strengths, consider your ability to:

  • Collaborate
  • Solve problems
  • Take direction and focus on tasks
  • Use technology
  • Lead or mentor

Rehearsing your answers can also help you feel prepared when heading into your next interview. Common interview questions to consider include:

  • “Why do you want this job?”
  • “Tell me about a time when you had to learn something quickly but knew nothing about it before.”
  • “Tell me about a time you made a mistake.”
  • “Tell me about a goal you set and how you achieved it.”
  • “What is one of your weaknesses?”

Reflect on your skills and accomplishments. Think about why they qualify you to succeed in the job you’re applying for. Think about the strengths of your professional role models and whether you have some of those same qualities. Consider a time when a teammate shared something they admired about you. Or think back to any times you received recognition for your work and what skills allowed you to shine.

Source: Ticket to Work

Formulating the Perfect STEM Resume for 2022
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Human using a computer laptop for searching for job and fill out personal data on job website to file a resume and apply application to jobs on the internet. work search online

A fresh start is one of the gifts of a brand-new year, especially coming out of unprecedented times. If you’re looking to change up your career, here are some tips to help you revise your current resume and make the kind of impact you really hope for.

Polish visual elements

A resume that’s too visually distracting or disorganized can make an employer dispose of it without actually delving in. Use plenty of white space, and sharp, consistent formatting for each job. Use a limited number of fonts, preferably just one or two. Avoid using too many attention-getting methods such as all caps, bold and increased font sizes, or the reader struggles to know where to look. Make it neat and scannable by using clear headings.

Focus on Technical Skills

This is one of your strongest opportunities to introduce yourself; every organization, and even different jobs within one organization, may require you to make subtle tweaks to your resume to make it count. For STEM-related fields, it’s always best to showcase your skills for a specific position and the specific certifications that meet their needed criteria. Avoid listing expected skills required in any job and focus on special abilities that make you the best candidate for the job. It may also be helpful to list your expertise level (expert, proficient, etc.) to drive home your skillset.

Show Your Experience Across Disciplines

Though you want to be specific to the job, you will also want to showcase how your disciplines have crossed paths, especially in a time where scientific innovations and technological advances are increasing in overlap. Tell your reader about the experience you’ve had in your lines of work and school from outward appearance and design to the more behind-the-scenes work of sample collecting and data recording.

Add Results to Build Context

Do your jobs appear lacking in results? Maybe you didn’t track your statistics to — down the road — accurately report them on your resume. But numbers and impact are helpful to get a picture of what you’ve done. For example, a Conservation Corps worker described his experience as, “Coordinated group of 25 volunteers. As leader of 25-person team, removed invasive species growth over 50-acre wilderness, restored and maintained over 10 miles of trails. Developed new team protocols that led to improved communication and more efficient trail practices.” These numbers add more weight.

Revise Repeatedly, Even When You Can’t Stand It

The last thing you want is for your resume to be rejected over simple errors that could have easily been fixed. Go over your resume, use spellcheck, have a friend or trusted individual read through it, and ask for feedback from qualified individuals willing to help.

With these tips in mind, your resume will not only be ready to take on job opportunities, but your confidence will only increase. 2022 is a fresh start from the past two years; go make it count!

Source: CareerOneStop, KForce

Education leaders serving Latino students rethink college equity post-pandemic
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education institute sign at the entrance to California State University, Northridge on Jan. 23

By 

As higher education leaders mark 25 years since the creation of Hispanic-serving institutions, they’re assessing how these colleges and universities can enroll and graduate more Latino students amid the fallout of the Covid-19 pandemic.

Last fall, colleges saw a 5 percent drop in Latino undergraduate enrollments. The dramatic decrease came one year after Latino college enrollment had increased by nearly 2 percent, according to Deborah Santiago, CEO of Excelencia in Education, a nonprofit that analyzes how higher education institutions are enrolling, retaining and graduating Latino students.

“There was a lot of progress and accelerating enrollment. We were seeing increases in completion as well,” Santiago said during a virtual briefing on Hispanic-serving institutions held on Wednesday. “In one year, we saw a precipitous drop, scaling back some of the enrollment progress.”

While HSIs make up only about 18 percent of all colleges and universities, they enroll and graduate over 60 percent of the nation’s Latino college students. HSIs are defined as institutions where at least a quarter of the student body is Hispanic.

In the briefing, education officials and Latino members of Congress reflected on the growth of these institutions while discussing how they can step up to recent challenges.

“Equity is a big focus for us moving forward,” Education Secretary Miguel Cardona said during the briefing. “Institutions like HSIs play a major role in that. So when we’re talking about recovery as a country, we need to acknowledge HSIs and the important work that they do to promote equity and access for all students.”

In their 25 years of existence, HSIs have grown exponentially, from about 189 colleges and universities to 539 as of last year. This is due to an increase in Latino college students who are mainly concentrated in several predominantly Hispanic areas, cities and states.

In the last 25 years, over 835 unique federal grants, totaling $1.9 billion, have provided educational opportunities for over 1.1 million Latino students enrolled in HSIs.

Santiago said while federal funding is not parallel to the growth HSIs have seen over the last decades, there’s an opportunity to assess what kinds of investments should be done to meet the growing demand and ensure successful results.

Roadblocks, then Covid

While college enrollment among Latino students has been increasing over the past decade and reached a record high in 2017, Hispanics still lag behind in college completion, according to Excelencia’s research. At least 22 percent of Latino adults have earned an associate degree or higher, compared to 39 percent of the general population. High costs, a limited knowledge of college and trying to balance work, family and academics are the most common barriers preventing Hispanic students from finishing college on time.

But the panorama gets more complicated as the Covid-19 pandemic heaps great economic stress on Latino families.

Click here to read the full article on NBC News.

How Rising Latino Artists Maria Isabel, Destiny Rogers, and Jay Wheeler Have Made Their Dreams Come True
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Rising Latino Artists Maria Isabel, Destiny Rogers, and Jay Wheeler

By Alvin Blanco, Genius

It’s all about talent, education, and the willingness to take risks. Music is meant to inspire, and a new wave of fresh, exciting, ridiculously talented Latino artists understands this fact.

Maria Isabel, Destiny Rogers, and Jay Wheeler are up-and-coming singer-songwriters with the talent and desire to achieve greatness. This next class of stars succeeded by tapping into education to make their dreams come true—and they’ve inspired their fans and followers in the process.

The three artists embody the spirit of the McDonald’s HACER National Scholarship, established in 1985. The goal of the scholarship is to help Latino students break barriers and make their parents and those around them proud. Over the years, McDonald’s has helped more than 17,000 Latino students—and given out more than $32 million—through the HACER program. The initiative is especially important in tough times like we’re facing now. Given the state of the world, it’s crucial for young people to keep moving forward and do more.

Isabel, Rogers, and Wheeler are certainly moving in the right direction. But they come from different places and represent the breadth of the Latino diaspora. Isabel grew up in Queens, New York, as the daughter of parents from the Dominican Republic, while Wheeler was born and raised in Salinas, Puerto Rico. Rogers, who is half Mexican on her mother’s side, held down the West Coast, growing up in Lodi, California. They all knew early on that creating music was in their future.

Dreams of rocking stages don’t always line up with the plans of parents who want more practical, and safer, careers for their children. Isabel, who dropped her debut EP, Stuck In The Sky, in October 2020, seamlessly blends her Dominican ancestry’s bachata and merengue with R&B and hip-hop and her lush vocals. She is particularly thankful that her parents had no issue supporting her aspirations.

“My parents took four-year-old me seriously when I said I was going to become a singer,” says Isabel, who attended NYU. “They never argued with that dream or told me I had to be anything different. Obviously, I had to go to school, get good grades, and all that stuff, but it was never a matter of like, pick something. I think with any first-generation kid watching your parents make sacrifices or work extra hours or whatever it may be to make it possible for you to do what you want to do, I think that was the biggest motivating force to be successful.”

While Isabel’s parents had faith in her talents, Wheeler’s classmates in school were less kind. The reggaeton crooner has spoken candidly about the bullying he faced, but he was still able to persevere and become a certified star. By posting his music on the Internet, Wheeler jump started his career. Fans dubbed him “La Voz Favorita,” and he earned praise and hands-on guidance from reggaeton legend DJ Nelson, who executive produced his two critically acclaimed albums: 2019’s Platónico and 2020’s Platónicos.

Those school bullies couldn’t knock Wheeler off his path. “I always loved music [but] I knew that it was going to be hard,” he says. “Living for something that you love is harder. I learned English in school and watching TV and movies. I knew at some point in my life I wanted to do something in the English world because [I have] a lot of respect for American music. A lot of kids [take education] for granted—I don’t know need to learn this, I don’t need to learn that—but when you get older, you realize that all the things that they gave you, you do need to educate yourself in everything, because life puts you in a different position everyday.”

Click here to read the full article on Genius.

Spectrum Reach Lends a Helping Hand to Small Business Owners
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group of four hold up oversize check in an office setting

When the pandemic hit, small businesses faced an uncertain future, with many business owners scrambling for ways to stay afloat, financially, creatively and strategically. In response, Spectrum Reach doubled down on its commitment to be a champion of local businesses, providing the support and resources to help them thrive.

How Spectrum Reach Helped Businesses Adapt

To help businesses rebound and grow, Spectrum Reach developed a fully integrated suite of tools including free creative and advertising schedules, educational content, and unrivaled support and resources. Spectrum Reach took a multipronged approach:

  • Pay It Forward: Spectrum Reach committed $15 million in advertising and support for multicultural-owned businesses through a “Pay it Forward” program. As part of the “Pay it Forward” program, Spectrum Reach, in partnership with local chambers and multicultural associations, provided more than 1,000 multiculturally-owned businesses in 40+ markets across Spectrum Reach’s footprint the full power of its advertising expertise, services and products, including access to and insights from celebrity entrepreneurs.

The program offered a combination of advertising services including a free three-month optimized TV schedule, dedicated support from a local sales representative, access to a complimentary customized Waymark commercial, and planning services through Spectrum Reach’s self-service platform, Ad Portal.

  • Right Message Guarantee: Spectrum Reach created their Right Message Guarantee, which allowed businesses to update existing advertising creative when worst-case scenarios interrupted regular business activity. Spectrum Reach also shared specialized insights and guidance on the best ways to message during adverse times. “In times of dramatic change, be it for a town or an industry, businesses need to be able to communicate timely, relevant information to their communities,” said Michelle Diedrick, Vice President, Field Marketing, Spectrum Reach Central Division. “The Right Message Guarantee is our way of helping businesses impacted by events out of their control reach customers quickly and without expensive production costs.”
  • Free Creative: Spectrum Reach, in partnership with Waymark, offered a free customizable video to any business or entrepreneur in the country. In the past 18 months, over 7,000 businesses of all sizes have created personalized 30-second commercials to use on digital, social media platforms, and TV.

Crystal Cholewa, owner of Xtreme Core Fitness in El Paso, Texas, utilized the tools and expert advice offered through the Pay it Forward program to reach and target new clients, and inspire more people to improve their lives through fitness.

“Thanks to the support from Spectrum Reach and the Hispanic Chamber of Commerce, I am more connected to my community and my business has grown,” said Cholewa. “The Pay it Forward grant opened the door of opportunity for me to easily share information about the services I offer to help my community get healthy and happy.”

No matter what the future holds, Spectrum Reach will be there to invest in communities and support local businesses across the country. By connecting communities, we will continue to rebuild and grow together.

Spectrum Reach provides data-infused marketing and advertising solutions for businesses of all sizes. We help businesses find new customers and reach anyone, anywhere, on any screen. Spectrum Reach is your trusted neighbor and one-stop shop. Grow your business with the best insights, content, products, and people. Learn more at Spectrumreach.com

Every month is Hispanic Heritage Month for this Google exec. Here’s how one Latina is making the tech giant more inclusive.
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Every month is Hispanic Heritage Month for this Google exec. Here's how one Latina is making the tech giant more inclusive.

By , Business Insider

During the early years of Perla Campos’ life, her mother, a Mexican immigrant and single parent, shuffled from job to job. When she wasn’t working as a custodian in the town’s elementary school, she was cleaning houses on the weekends. Campos would help her mom vacuum floors and wipe down countertops until they sparkled.

Having grown up in rural Granbury, Texas, Campos never imagined she’d work at one of the most important companies of the 21st century: Google. She thought working in corporate America would be perceived as selling out, as betraying her culture for a job. Whether it’s over leaving their families to attend college or choosing careers that fulfill them but rattle tradition, the guilt surrounding career choices that many children of immigrants encounter is a well-documented phenomenon.

“So much blood, sweat, and tears went into me having the opportunities that I have,” Campos said. “My ancestors, my community, my mom — I cannot let that be in vain. So for me it was, whatever I do, I need to help my people. I need to help my community and communities that have similar plights.”

And as the head of global marketing for Google Doodles since 2016, Campos has done right by that commitment. Google Doodles is responsible for altering the site’s homepage banner to celebrate people, places, and milestones that shaped global culture. Campos makes a point to highlight people of color, women, those with disabilities, and others who have been written out of history textbooks. In that way, she is staying true to herself and her background. This Hispanic Heritage Month, which runs from September 15 to October 15, her job has been even more gratifying.

“My job is to make people feel seen, feel heard, and feel valued,” she said. “It can be really powerful for someone to see the homepage of Google, which for many people is the front door of the internet, and see a part of their culture being celebrated.”
To kick off Hispanic Heritage Month this year, Google commissioned Latina guest artist Loris Lora to create a Google Doodle of influential Panamanian American nurse Ildaura Murillo-Rohde. For each doodle, Campos and her team work with relevant employee resource groups (such as the Latino ERG group) to discuss ideas with an eye toward inclusion. They also commission artists from marginalized communities and partner with dozens of cultural experts to ensure accuracy.

Click here to read the full article on Business Insider.

The Ultimate Job Search Checklist
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Latina woman working from home with laptop and smartphone in her hand

Job searches can be overwhelming and sometimes it is difficult to know exactly where to start. Resume Worded has put together a step-by-step checklist to help you stay organized and task-oriented. 

Here are the things you’ll need to think about when job searching:

Your Resume/CV
These introductory documents are what help you get an interview. A strong resume/CV gets past initial filters/screens and makes a strong impression on hiring managers. Make sure you understand what type of document (resume, academic CV, federal resume) to use for the job you are applying to. Create impact on your document through strong content and a clean, easy to skim format. Lastly, always have another set of eyes look at this document to help you edit for errors.

Your Online Presence
When you are job searching, you should assume people are looking you up online. It might be a good idea to make all of your personal Facebook, Instagram, Tik Tok, SnapChat accounts private. One account that should have a public present though is LinkedIn. Take some time to update it and optimize it with keywords for your intended career path/sector.

Finding a Job Online
Cast a wide net when searching for jobs online. General websites like Indeed, LinkedIn, Glassdoor can be helpful; however, you will also want to utilize niche job boards related to your field. Science Careers and Nature Careers often have relevant job postings. You might also want to check some professional associations connected to you field.

Applying for A Job Online
Your resume/CV and cover letter are your first introduction with an online application, so they need to be near perfect. Make sure you focus on quality not quantity and tailor each document for the relevant posting.

Getting an Introduction/Referral
A huge part of job searching is networking. Don’t hesitate to be in touch with your contacts and ask for resume referrals when appropriate. Informational interviews are a great way to learn more about a career path and a company, so start reaching out now and having these conversations. People who actively network tend to shave time off their total job search, so in the end it does pay off!

Interviewing
The key to interviewing well is in the preparation. Learn about the employer and your interviewers. Know what type of interview you might anticipate. Then, practice as much as you can! Rehearse or write out your answers to typical interview questions. Think about interview questions you have struggled with in the past. And last, but not least make sure you have prepared thoughtful questions for each interviewer.

Source: NIH Office of Intramural Training and Education

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