The Hispanic consumer has a major impact on the 2019 U.S. markets
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If one thing is clear as we start 2019, it’s that America is changing. According to a Claritas report (registration required), in the United States today, there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%.

Minority groups now represent the majority of the population in more than 400 U.S. counties. There can be no doubt that America is becoming multicultural and that Hispanics are a significant part of this change.

Although some brands are starting to face the facts, there is a still a long way to go before advertisers understand the U.S. Hispanic market and unlock its potential.

What’s Changed

From the enormous success of Black Panther and Crazy Rich Asians to the rising popularity of Hispanic celebrities like Cardi B, America has changed a lot in the past year. We’ve seen advancement in film representation, a resurgence in cultural and political movements, and the continued popularity and application of technology like smart homes and streaming media. And 2019 will be no different, with these changes impacting not only the people living in the U.S. but also brands across industries that will have to evolve with the changing American landscape.

According to 2017 estimates from the Census Bureau, there are over 58.9 million Hispanics living in the United States, and by 2030, U.S. Hispanics are expected to reach more than 72 million. More than that, this growth doesn’t just mean more Hispanics, it also means a transformation of the Hispanic market.

Hispanic consumers today are not the same as Hispanic consumers from years back. They are now the youngest ethnic group in America with the median age being 28. Realizing their youth is crucial for advertisers as it influences their media consumption habits, the technology they use, their abundance in prime spending years, and much more. Hispanics — especially in the younger age groups of the U.S. population — are also increasingly more diverse than older Americans. As a matter of fact, almost half of the U.S. millennial population will be multicultural by 2024 (registration required).

To read the complete article, continue on to Forbes.

These Companies are Stepping Up in the Fight for Racial Equality
LinkedIn
A hand writing the word Inequality on glass board,

When it comes to encouraging diversity, especially during the Black Lives Matter movement, here are some of the companies that are supporting racial equality.

Bank of America

On June 2, Bank of America announced they will be pledging one billion dollars toward community programs and minority-owned businesses over the course of four years. The money was pledged in response to both the death of George Floyd and the impacts of COVID-19. Bank of America hopes this money will further help minority-owned businesses thrive, improve health services in Black communities, and open up positions for more bank employees.

Uber

To encourage its users to support black-owned businesses in response to George Floyd’s death and the Black Lives Matter Movement, Uber has announced that it will be waiving all delivery fees coming from black-owned restaurants in the United States and Canada. This process will begin on June 5 and continue throughout the rest of the year. Uber has also stated they are planning to create an initiative specifically designed to aid black-owned restaurants, as well as other businesses.

Additionally, Uber has pledged to create more diversity within their employees.

UnitedHealth Group

UnitedHealth Group is donating a pledged ten million dollars to help the neighborhoods of Minneapolis rebuild any damage taken in response to the protests. This will include five million of those dollars being donated to the YMCA Equity Innovation Center of Excellence.

UnitedHealth Group has also pledged to pay for all of George Floyd’s children to go to college when the time comes.

Disney

Disney will be donating five million dollars to companies that stand for social justice, including the NAACP, which Disney has pledged two million dollars to. Disney employees are also encouraged to donate to social justice causes, as Disney has promised to match any donation made by a Disney employee.

P & G

The umbrella company for brands, such as Tide and Olay, P & G has created the “Take on Race” fund that will be distributing five million dollars to organizations that will advance education on race, better communities, and improve all healthcare systems. The fund will be working directly with large and small organizations, such as the NAACP Legal Defense and Education Fund, the United Negro College Fund, and Courageous Conversation.

She’s patrolled the Navajo Nation for nearly 20 years. Nothing prepared her for the COVID-19 outbreak
LinkedIn
Officer Tallsalt standing next to her car and a cross looking into the distance

The Navajo Nation patrol car pulled up to the jail near the center of town and Officer Carolyn Tallsalt stepped out. She adjusted her surgical mask, pressing the edges so they sealed against her cheeks, then flung open the door to the back seat where there was a woman in handcuffs.

A jail guard proceeded to pepper the woman, arrested for disturbing the peace, with questions.

Have you been in contact with anyone known to have coronavirus? Have you contracted the virus yourself? Do you have a fever or body aches?

“No, no, no,” the mask-less woman mumbled, before coughing twice into the open air. Tallsalt stepped back.

The guard placed a temperature gun to the woman’s forehead — 95.8, a few degrees lower than the average body temperature. Cleared to go inside, the woman walked to the side entrance, escorted by Tallsalt. That routine process, which Tallsalt has performed countless times in a nearly 20-year career, carries a stressful new weight during the COVID-19 outbreak. At the start of each shift, she thinks the same thing: I hope I am not exposed today.

More than a dozen fellow Navajo Nation officers have contracted the virus along with thousands of residents of the sprawling reservation.

“My anxiety is out of control,” Tallsalt, 53, said on a recent afternoon. “You don’t know who has it.”

Since mid-March, when the novel coronavirus began to spread like a brush fire on the dry, remote 27,000-square-mile reservation, daily patrols for the nearly 200 Navajo Nation officers have transformed into an exhausting mix of stress and overwhelming sadness.

Here on the Navajo Nation — spanning portions of Arizona, New Mexico and Utah — nearly everyone knows at least one victim of the deadly virus.

Continue Reading the Full Article at the Los Angeles’ Times Website

Despite the Census’ Sensitive Questions, Here’s Why LGBTQ+ People Should Still Fill it Out
LinkedIn
A person taking the census,holding thier smarphone with a painted pride flag drawn on their wrist

For many people in the LGBTQ+ community, the gender question, asked in every type of official form, can be an unpleasant experience. Those who identify as non-binary, genderfluid, or a gender that isn’t simply “male” or “female” can find this question daunting, as it forces them to identify themselves in a category in which they feel neither apply.

For the 2020 Census, the only options to choose from are “Male” and “Female,” with no write-in third option or even a box that says, “Other.” This has led many people in the LGBTQ+ community to not feel properly represented and discourages them from filling out the census altogether. For the next census, set to go out in 2030, the goal is to include the LGBTQ+ community in a much more effective way.

However, even though the gender question has been deemed as undesirable, it is still imperative that LGBTQ+ people fill out this year’s census, as it does more than just count the population.

The results of the Census determine how much money will go into federal funding for state programs. For every person who is not included in the Census, an estimated $2000 is lost to programs that exist to serve some of the biggest needs in the LGBTQ+ community. In 2015, $175 million in funding from the Census was distributed to the Housing Opportunities for Persons with AIDS program, while another $383 billion went to food stamps and Medicaid.

According to the Center for American Progress, people in the LGBTQ+ community were found to be more likely to depend on these programs, specifically food stamps, than those who did not identify as LGBTQ+.

Though many believe that the questions on the Census should be more inclusive to the lives of LGBTQ+ people and the advocacy for these issues is still going strong, filling out the Census information will contribute a little more money to the government programs that will be helping the community for the next decade.

PLANNING FOR PRIDE INSIDE: LGBT Businesses Can Power Your Virtual Pride
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nglcc logo

When the COVID-19 crisis began, the NGLCC said that it has never been more imperative to commit ourselves to shop local, shop LGBT, give back what we can to our community organizations, and support all those around us. We truly are in this together. Pride is the ultimate celebration of togetherness, even if we can’t dance in the streets this summer. From the safety of our homes, we will be able to celebrate all that makes our community so beautiful, so resilient, and so rich with diversity.

Pride 2020 will also be a time to develop innovative ways to celebrate and show our support for our community and our allies. As NGLCC shared with The Advocate when shutdowns began, we are all in the business of “Keeping the LGBTQ Community Financially Strong During COVID-19”. As you, your community organizations, and your companies plan for digital Pride celebrations, take extra care to rely on the resourcefulness of America’s 1.4 million LGBT business owners and the services they can provide to make this Pride season unforgettable:

Pride Gear: Rainbow sunglasses and T-shirts with your company brand on them, table and home/office decorations for your online parties, and everything else you can dream of are available from LGBT-owned custom print shops like Brand|Pride and many more who specialize in making Pride unforgettable.

Streaming Video Service: From online dance parties and celebrity video fundraisers, to Pride conferences, webinars, and corporate group gatherings, there are LGBT-owned event and digital solution companies, like American Meetings, Inc., ready to take your digital Pride celebration to the next level. Don’t forget to also source your graphics and custom videos from certified LGBT designers eager to support your Pride event.

Snacks and Drinks: Whether you want a snack or cocktail to enjoy while watching the online celebrations, or are looking for Pride gifts and giveaways for your clients, friends, or favorite nonprofit, LGBT-owned food vendors, distilleries like Republic Restoratives, and micro-breweries are all available for personal or commercial celebrations ahead.

Best of all: Everything you need can be sourced directly from our own community through the vast network of Certified LGBT Business Enterprise® suppliers and affiliate chambers across America. And helping LGBT Americans through this time is key to helping all Americans succeed. We can never forget that our community includes women, communities of color, people with disabilities, immigrants, veterans, and so many others with whom we must stand in solidarity for a stronger, more inclusive economy on the other side of this outbreak.

This is also the time to remind your favorite brands, TV networks, and magazines that LGBT-inclusive marketing has never been more important. Just because we aren’t waving at your float doesn’t mean we aren’t watching how you engage with our community.  As the economy regains its footing in the months ahead, leading with a commitment to diversity — as a business owner or consumer — can help supercharge our economy and our community back to where we should be with our $917 billion dollar purchasing power. Now is the time to be doubling down on inclusive advertising so that our communities feel seen, supported, and empowered throughout — and long after — COVID-19.

Now, in this unprecedented moment, we can take pride in our purchases by supporting our community through the goods and services that power our 2020 Pride celebrations. Every dollar you and your companies spend with our community helps all of us come out of this moment stronger– and that is something that should give us all pride.

Justin Nelson and Chance Mitchell are co-founders of the National LGBT Chamber of Commerce (NGLCC).  NGLCC is the business voice of the LGBT community, the largest global advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people, and the exclusive certifying body for LGBT-owned businesses.

7 Reasons to Participate in a Virtual Job Fair
LinkedIn
Back view of female employee talk with male businessman on webcam laptop conference, woman worker with man employer brainstorm on video call from home, online

Traditional job fairs can be a drag, requiring your recruiters to travel, set up an expensive display, and stay on top of their game when they’re tired and maybe even a bit overwhelmed by a crush of candidates. But if you need a good-sized pool of potential employees, you probably feel you have no choice but to participate.

Actually, however, that’s not completely true. Your business can reap many of the benefits of such an event without some of the drawbacks, thanks to the growth of virtual job fairs.

Here are seven reasons why your company should take part in a virtual job fair:

1. You can interact with potential employees from all over the world and a variety of disciplines.
In today’s job market, you can’t afford to limit your hiring pool to a small geographical area or a particular kind of person. A virtual fair can put you in touch with a huge variety of people quickly and efficiently.

2. Virtual fairs save you money.
When your “booth” is in cyberspace, you don’t have to pay for a big display or for your recruiters’ travel. Your team can manage everything from the comfort of their offices—or from their own homes, if you offer remote work options.

3. You can take advantage of pre-fair promotion.
These events are enthusiastically and broadly advertised by their sponsors, and your participation will allow you to piggyback on that promotion to build your brand—all without paying for advertising. You can’t beat that kind of opportunity to create awareness about your company and what you do.

4. You can manage and target your message.
When you’re participating in an online event, you can be sure that your talking points will be communicated consistently and will reach your intended audience. “All applicants will receive the same information, face the same questions, and confer with the same company representatives,” says an article from Getting Hired.

5. Virtual fairs allow you to use your time more effectively.
“You can have multiple conversations going at the same time with job seekers, so it is less time-consuming than traditional career fairs,” says an article from Right Management.

6. Online fairs let you communicate the way your workers do.
“Whether you’re a millennial, a Gen Xer, or baby boomer, we all communicate online through messaging apps, such as Facebook messenger or through text messaging,” says an article from Brazen. “Online events and online career fairs offer the same form of communication. Take advantage of this shift.”

7. You can guarantee you’re capturing the information you need.
This is another point noted in the Getting Hired article. “A virtual career fair automatically captures the data of applicants, helping to ensure easier contact and follow up after the event, as well as retaining all candidates’ contact information for future roles and pipelines,” the article says.

Your company should explore opportunities to participate in these types of virtual activities. The savings in time and money, along with the ability to extend your recruiting reach nationwide or even worldwide, make them an obvious choice when you’re seeking the most talented workers to help your business grow.

Source: flexjobs.com

Meet the First Latina Judge to Host a Nationally Syndicated Court Show
LinkedIn
Judge Marilyn Milian wearing cout robe smiling

“Raise your right hand.” Judge Marilyn Milian bangs the gavel on the bench of the multiple Emmy award-winning The People’s Court. When asked how long she will continue to preside over The People’s Court, Milian responds, laughing, “when they pry my cold white knuckles off the gavel.” Milian continues to resolve complex cases with compassion while offering sound legal knowledge to all of the litigants that appear before her. Milian’s advice to litigants: “Social media is a valuable courtroom tool. Posts, tweets and photos can be used as evidence to prove your case, so don’t get rid of them! And remember, say it, forget it, write it, regret it!”

Judge Milian is honored to be the first Latina Judge to host a nationally syndicated television court show. In the courtroom, Milian often uses wisdom inspired by her Cuban mother and grandmother when addressing litigants. Milian proudly admits she gets her feistiness from her mother and her drive from her father.

Originally from Queens, NY, Milian moved to Miami with her family when she was eight years old. Milian received her undergraduate degree at the University of Miami, where she graduated summa cum laude with a 4.0 grade average. She then attended Georgetown Law School, where she earned her law degree and graduated cum laude at age 23.

Milian spent a year working at Harvard Law School, where she served as director of training for the Guatemala Project. She was responsible for training the Guatemalan trial judiciary, defense and prosecution bar in investigatory and trial techniques.

Judge Milian is well known for her dedication to the Hispanic community and a strong voice against domestic violence.

HISPANIC Network Magazine (HNM) caught up with Judge Milian about her career.

HNM: What has your experience been like on The People’s Court?

Judge Milian: Incredible! What can be better than presiding over wild cases hand selected throughout the country by expert hand-selectors (our producers)? Twenty years later, I still get excited when I read the first sentence in the first complaint in a stack of complaints when I am preparing! And the people I work with are fabulous—they have become friends.

What has been your most memorable experience on the show? 

Three months after I started back in 2001, I found out I was pregnant with my third daughter. Television has a rhythm—you tape during the year, and you are “dark” or on hiatus during the

summer. My family planning had no such rhythm! So almost right out of the box, everyone had to work together and change their summer plans, and work through the summer so I could have those two months off with the baby when she came. As it turns out, it was only a month and a half, because my baby also didn’t respect television’s rhythm—and she accompanied me during the following four months to work in New York City, since I was her food source! My producer surprised me by turning my bailiff’s dressing room into a temporary nursery. Not only did Douglas not mind; he never moved back. That’s what I mean when I say it’s a fabulous environment.

What do you love most about your job?

I love being able to bring justice to people who desperately seek it. These problems may be small claims, but to our litigants, it’s probably the one time in their lives they will seek the intervention of the courts. I feel the weight of that every day, that their entire sense of justice will depend on how I treat and teach them—win or lose.

What inspired you to pursue law?

The same thing that is inspiring my daughters. I have three girls—the first is attending Georgetown Law School, the second was admitted for next year, and the third? Well that one is still in formation; she is a senior in high school, and the world is her oyster. What inspires us? The Cuban women in this family NEVER met an argument they didn’t love, or an injustice that didn’t need their personal attention!

What advice would you give others who want to pursue a career in law?

A career in the Law is one of the most fulfilling professions anyone can pursue. All around us in our daily lives, we see injustices committed against others. My legal degree affords me an opportunity to right the wrongs I see, not only in the courtroom but also in business, and even in our community. A legal degree teaches you to think analytically, strive toward compromise and accurately assess the legal ramifications of decisions to choose the best path.

See which City is Doing the Most to Stop Discrimination Against the LGBTQ+ Community
LinkedIn
A hand holding a rainbrow striped heart in front of the LGBT pride flag

In Early May, the Village of Gambier, in Knox County, Ohio, made history when they passed their county’s first ever LGBTQ anti-discrimination legislation. The village’s council met the night of May 4 via a Zoom Call and passed the law unanimously.

The legislation was passed specifically with the LGBTQ+ community in mind, including people of differing sexual orientations and gender identities to be included in protections from workplace, housing, and public commodity discrimination. The law will be put into effect immediately, with the hopes of not only better protecting people in the LGBTQ+ community in the Village of Gambier but to also encourage the passing of the Ohio Fairness Act.

The Ohio Fairness Act is essentially a much wider spread version of what Gambier passed earlier this month. The Act is set to include the LGBTQ+ community in discrimination protection in the same areas. Though the Ohio Fairness Act has been widely supported by many local fronts, it has yet to pass through the House and the Senate.

In an effort to further push the bill into becoming a law, Gambier’s mayor, Leeman Kessler stated that he wished to join arms with other local communities working to protect LGBTQ+ communities. He believes that as more and more businesses stand together in protecting the LGBTQ+ community, the more it will encourage others to do the same, including those passing the Ohio Fairness Act.

“It puts these protections in place explicitly,” Kessler stated of the new local law, “so folks aren’t left in a legal gray area.”

Merck Virtual Engagement and Educational Experience and Virtual Business Opportunity Fair
LinkedIn
Merck business fair announcement

Merck’s Virtual Engagement Center will offer two tracks for Diverse Suppliers:

The Merck Global Economic Inclusion & Supplier Diversity Educational Experience (kick-off May 21, 2020) is a webinar series geared toward the developing the knowledge of diverse suppliers in the marketplace.

These monthly sessions will give diverse suppliers a leg-up and get them ready to pitch their capabilities and services, while learning how to set themselves apart and ultimately win the business.

Register Here

The Virtual Business Opportunity Fair, June 17, 2020, one of two LIVE events in 2020, that will provide the opportunity for diverse suppliers to engage with Merck’s supply chain professionals, Prime Suppliers and Advocacy Organizations during a virtual tradeshow.
Register Here

Supplier development and diversity are critical to our mission of Inventing for Life. We are excited to deploy these two exciting programs as part of the Virtual Engagement Center and hope you will join us.

¡Mi Triunfo!
LinkedIn

Meet the Latino and Latina Power Houses that are gaining the world’s attention.

Patty Rodriguez

Patty Rodriguez is best known for her role as on-air talent for KIIS.FM’s morning show with Ryan Seacrest.

“I never saw myself on-the-air,” she tells HipLatina. After 13 years On Air With Ryan Seacrest, she finally became comfortable with telling stories of local heroes. “People on social media would always tell me, ‘oh you don’t have the voice for it’ and I guess I just believed it,” she adds. She didn’t pursue it for a long time because imposter syndrome was holding her back.

Rodriguez is co-founder of “Lil’ Libros”, a bilingual children’s publishing company, and founder of the “MALA by Patty Rodriguez” jewelry line.

Rodriguez found it difficult to find bilingual first concept books she could enjoy reading to her baby, and so she and her childhood friend Ariana Stein came up with the idea of “Lil’ Libros”.

Sources: Hiplatina.com, Lillibros.com, Malabypr.com

Sergio Perez

Mexican driver Sergio Pérez, also known as Checo Perez, has amassed more points than any other Mexican in the history of the F1. But Perez is yet to match his hero Pedro Rodriguez and take the chequered flag in first.

Perez recently committed to a long-term deal with Racing Point beyond 2021. Perez has been with the team since 2013, when he signed with the group, then called Force India. The group reformed as Racing Point in 2018.

“I feel very confident and very motivated with the team going forwards,” Perez said, “with how things are developing, with the future of this team, the potential I see.”

It was also recently announced that the Mexican Grand Prix, an FIA-sanctioned auto race held at the Autódromo Hermanos Rodríguez, in Mexico City, will stay on the F1 calendar for the next three seasons.

“It was great news,” Perez said of the renewal. “It’s a massive boost on my side to know that for the next three years I’ll be racing home. Three more years to have an opportunity to make the Mexicans very proud.”

Source: formula1.com

Juanes

The 2019 Latin Recording Academy Person of the Year gala honored 23-time Latin GRAMMY and two-time GRAMMY-winning singer, composer, musician, and philanthropist Juanes for his creative artistry, unprecedented humanitarian efforts, support of rising artists, and philanthropic contributions to the world.

Juanes (born Juan Esteban Aristizábal Vásquez) is a Colombian musician whose solo debut album Fíjate Bien won three Latin Grammy Awards. According to his record label, Juanes has sold more than 15 million albums worldwide.

Source: Latingrammy.com, Voanews.com

Remembering Silvio Horta

Silvio Horta, best known as an executive producer of the hit ABC television series Ugly Betty, died in January. He was 45. Horta was an American screenwriter and television producer widely noted for adapting the hit Colombian telenovela Yo soy Betty, la fea into the hit series, which ran  2006–2010. Horta served as head writer and executive producer of the series.

Source: Wikipedia

Photo by Mel Melcon/Los Angeles Times via Getty Images

COVID-19 Highlights the Need for Increased Supplier Diversity
LinkedIn
A video conference with a diverse group of co-workers

By Elizabeth Vasquez

As global citizens prepare to fight against the current COVID-19 pandemic, I have been inspired by the individual stories of the women-owned businesses in the WEConnect International community and the resilience of my team and our supporters around the world.

As the CEO of a global nonprofit, I’m used to spending my life in airports and airplanes flying to meetings, speaking at conferences and meeting with our member buyers and the women business owners who supply a wide assortment of goods and services. But my intense travel schedule has ground to a halt as meetings have been canceled or postponed.

Earlier this month, I was fortunate to be at our WEConnect International South Africa Conference, Scaling Up in 2020 for Sustainable Growth, in Johannesburg. I met several exceptional women business owners and large buyers committed to inclusion.

Many are stepping up to help us all face the coronavirus challenge, like Refilwe Sebothoma, whose company, PBM Group, is supplying face masks. Belukazi Nkala, who owns Khanyile Solutions, is providing protective uniforms. And Judy Sunasky’s company, Blendwell Chemicals, is producing hand sanitizer.

In Singapore, Rithika Gupta is also increasing hand sanitizer production at her company, FP Aromatics, as is Sarah Sayed’s company, BX Merchandise, in the UK. WEConnect International educates and certifies women’s business enterprises based in over 45 countries, and women business owners such as these have registered with us in over 120 countries.

There are approximately 224 million women entrepreneurs worldwide who participate in the ownership of nearly 35 percent of firms in the formal economy. As traditional value chains shift, these business owners can step in to meet buyer demand.

Here in Washington, D.C., the WEConnect International Team has decided to hold our annual Gala and Symposium virtually. This is not a cancellation or a postponement but rather an opportunity for champions of diversity to leverage technology in support of inclusive global growth.

We are committed to creating opportunity in the face of adversity and have engaged our award winners, member buyers, women-owned businesses and strategic partners to join us for our first-ever 24-hour Cyber Gala culminating with the announcement of our Top 10 Global Champions.

Governments are taking the pandemic seriously and are working hard to protect their citizens through social distancing, while meeting the needs of those who fall sick. In addition to the human suffering, the virus has hurt domestic and international business. As a result, governments and business are working together to diversify supply chains to help mitigate future shocks to local and global economies.

 

HNM BLM

 
*Please be sure to check event websites for latest updates on postponements or cancellations due to COVID-19 precautions.

Upcoming Events

  1. 2020 Unidos US Annual Conference
    July 25, 2020 - July 27, 2020
  2. Women in Federal Law Enforcement Leadership Training
    August 3, 2020 - August 6, 2020
  3. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020