Jennifer Lopez: From the Block to the Boss
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Jennifer Lopez speaking at a radio interview

By Jovane Marie

In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.

A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.

The Business of Being J. Lo

The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.

“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.

Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.

“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.

Lifestyle a la Lopez

Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).

“It’s great to collaborate with Kohl’s in the creation of a full lifestyle

 Jennifer Lopez performs during a stop of her It's My Party tour at T-Mobile Arena in Las Vegas
LAS VEGAS: Jennifer Lopez performs during a stop of her It’s My Party tour at T-Mobile Arena in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for ABA)

brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”

Production Paragraph

As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.

The Smell of Success

Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.

No Time Off

The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.

She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.

The Power of Branding

Jennifer Lopez Book Cover: True LoveArmed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.

The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.

To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.

“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.

“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.

Beyond the Business

Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).

She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.

The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.

As an actress, she has blazed a record-making trail in Hollywood as

Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of 'Hustlers' in New York City.
NEW YORK, NY: Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.

Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.

Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.

With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.

“You have to believe that you really have that power to make your life whatever you want it to be,” she said.

Spoken like a true boss.

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Microsoft says you will need these skills after COVID, and it wants to help you get certified
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Happy young latina woman working on her laptop at home

By Lydia Dishman

Microsoft wants to help 25 million people around the world get better jobs by the end of this year. And by better, it means most in-demand now and post-pandemic.

That’s likely music to the ears of those who are currently unemployed in the wake of COVID-19. But even those who still have jobs can advance their careers by tapping into Microsoft’s new initiative, which tackles the problem with a three-part strategy.

The first part is identifying the opportunity. For this, Microsoft is leaning into LinkedIn’s Economic Graph, an analysis of  “all the data on LinkedIn that shows available jobs, their required skills, and the existing skills job seekers have,” and offering it for free to governments.

The Economic Graph already surfaced the current top 10 most in-demand jobs that it predicts will have staying power throughout the next decade. Among them:

  1. Customer- service specialist
  2. Sales -development representative
  3. IT support/help desk technician
  4. Digital  marketer
  5. Project  manager
  6. Graphic  designer
  7. Financial analyst
  8. Data  analyst
  9. Network  administrator
  10. Software  developer

The second part of the strategy is to get people up to speed on the skills needed to land those jobs. As such, they will offer free LinkedIn Learning video courses that align with the required core skills for these roles through the end of this year. These courses are currently available in English, French, Spanish, and German.

Finally, Microsoft wants to be sure that the people taking the courses will receive certification for their learning. So the company is making exams available at a reduced rate through the end of the year. These are “industry-recognized, Microsoft Certifications based on exams that demonstrate proficiency in Microsoft technologies,” for $15, which the company says “represents a large discount on the price of exams that typically cost more than $100.”

Continue on to Fast Company to read the complete article.

Job Interviews are Going Virtual, Here’s What You Need to Know
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Hispanic man looking at computer monitor for online job interview

As businesses prepare to open their doors again, the hiring process has begun. Nearly forty million Americans lost their jobs from the consequences of the COVID-19 pandemic, which means that many of those people will be searching for work and participating in job interviews.

But, as we are still adhering to some social distancing rules, many of these interviews are likely to occur via video call.

Interviewing virtually is an unfamiliar territory, but having a successful, meaningful virtual interview is definitely possible.

Here are the best tips for having the most successful interview on a virtual platform.

  • Presentation
  • As you would for an in-person interview, you want to look presentable. While this means wearing an interview-appropriate outfit, you want to make sure that your background and camera angle are also presentable. Make sure your background is clean, containing as little distractions as possible, and that your computer’s camera is catching the best angle of yourself. This will allow the interviewer to see the best version of yourself while bringing their full attention to what you are saying and not to what else is happening in your environment.

  • Make Eye Contact
  • As you would in a physical job interview, you want to make eye contact with the interviewer. It can be difficult not to look at your own reflection in the video call and worry about how you look to the other party, but remember to look into the computer’s camera to show the interviewer that you are paying attention to what they are saying and are really listening.

  • Remember the Lag
  • Unfortunately, video calls are known to lag and glitch. Neither party is at fault, but be aware of these inconveniences. Talking over the interviewer, accidentally interrupting, audio cutouts, and temporary freezes are bound to happen, so speak slowly and talk only when necessary to avoid these possible interview mishaps.

  • Use Your Resources
  • Virtual interviews allow for better access to virtual resources. Keeping interview notes on your screen and using screen share to give examples of your work will help you to remember your best selling points and show your interviewer what you are capable of.

These Companies are Stepping Up in the Fight for Racial Equality
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A hand writing the word Inequality on glass board,

When it comes to encouraging diversity, especially during the Black Lives Matter movement, here are some of the companies that are supporting racial equality.

Bank of America

On June 2, Bank of America announced they will be pledging one billion dollars toward community programs and minority-owned businesses over the course of four years. The money was pledged in response to both the death of George Floyd and the impacts of COVID-19. Bank of America hopes this money will further help minority-owned businesses thrive, improve health services in Black communities, and open up positions for more bank employees.

Uber

To encourage its users to support black-owned businesses in response to George Floyd’s death and the Black Lives Matter Movement, Uber has announced that it will be waiving all delivery fees coming from black-owned restaurants in the United States and Canada. This process will begin on June 5 and continue throughout the rest of the year. Uber has also stated they are planning to create an initiative specifically designed to aid black-owned restaurants, as well as other businesses.

Additionally, Uber has pledged to create more diversity within their employees.

UnitedHealth Group

UnitedHealth Group is donating a pledged ten million dollars to help the neighborhoods of Minneapolis rebuild any damage taken in response to the protests. This will include five million of those dollars being donated to the YMCA Equity Innovation Center of Excellence.

UnitedHealth Group has also pledged to pay for all of George Floyd’s children to go to college when the time comes.

Disney

Disney will be donating five million dollars to companies that stand for social justice, including the NAACP, which Disney has pledged two million dollars to. Disney employees are also encouraged to donate to social justice causes, as Disney has promised to match any donation made by a Disney employee.

P & G

The umbrella company for brands, such as Tide and Olay, P & G has created the “Take on Race” fund that will be distributing five million dollars to organizations that will advance education on race, better communities, and improve all healthcare systems. The fund will be working directly with large and small organizations, such as the NAACP Legal Defense and Education Fund, the United Negro College Fund, and Courageous Conversation.

Virus lockdown creates a world of night owls
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Young woman working on her laptop in the city at night

A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning. VPN providers have a unique insight into global web traffic as their servers track usage in multiple countries allowing them to monitor patterns in how people are working in countries from Australia to Canada. And the massive spike in home working caused by the Coronavirus pandemic has meant more people are installing VPN software to protect confidential business networks as they work remotely.

The figures show that compared to pre-lockdown, people across the UK, the U.S., Germany, Australia, and Canada have been going to sleep and waking up later than usual.

The new data has been collated by privacy protection company Surfshark.  It indicates spikes in use from midnight to 3 a.m. that were not present before the COVID-19 outbreak.

“Due to the aggregated anonymous data that we collect, we are able to compare how people behaved pre-COVID-19 to the current trends, and we have seen some interesting changes in their habits,” said Naomi Hodges, the cybersecurity advisor at Surfshark. “Weekend VPN usage has mainly remained the same; however, from the aggregated data alone, it is apparent that people have been behaving differently during the working days.”

With some variations, the Coronavirus outbreak has given a significant boost to VPN usage. While precise hours vary, new peak times are emerging, and a clear trend of night owls is present across the UK, the U.S., Germany, Australia, and Canada.

People are staying up later – either to work or to play games or watch movies. However, it seems that the lockdowns have all but eliminated early birds. People around the world have been enjoying a lie in and typically not going online until 8:00 or 9:00.

The data shows people remain the most productive during the daytime. On the other hand, there’s no clear lunchtime lull as people are able to either eat at their desks or vary their breaks. There’s also been little change to weekend patterns, which shows that not even a pandemic can change the way people spend their off time.

In addition to that, peak times are now virtually gone. Instead of more people connecting in the evening, now the connection rates remain relatively even from morning to night, with only slight fluctuations that largely depend on a specific country in question.

The UK is waking up and staying up later 

Since March 23, when the UK went into a full COVID-19 lockdown, the average connection counts grew by 60%. It’s a considerable jump, far more than the 15% growth which had been expected.

There are clear patterns concerning working times. Early mornings saw a 25 to 34% decrease, while daytime grew by 10-30%, and nights from midnight to 3 a.m. increased by 25%. Going by these numbers, it is clear that people stay up longer than usual, and in turn, they start their working day later.

The United States is starting work later, but sleeping less

In April, the vast majority of the USA went into full lockdown. It was expected that this situation would make VPN usage grow in the US by approximately 20%; instead, it surged by 56%.

Just like in the UK, US workers have been starting their day later, as their 5:00 to 8:00 a.m. usage fell. Daytime usage saw a significant increase beginning at 11:00 a.m., hitting the peak at 1:00 p.m. Americans went to sleep later, with high usage rates from 0100 to 0300.

Although with slight variations from the United Kingdom, the US saw very similar patterns: people are staying up longer, and sleeping in; although in general, Americans are sleeping less than before the pandemic hit.

Germany is the most productive in the first half of the day

On March 20, Bavaria went into a full lockdown – the first of Germany’s federal states to do so. The average connection counts increased by 52% since the nationwide quarantine, although it was expected only to see a growth of 26%.

Just like in the US and the UK, Germany saw a decrease in connections in the early morning from 5:00 to 8:00 a.m. However, they seem to be earlier birds than most, with their peak covering the first half of the day – from 9:00 a.m. to 2:00 p.m.

Australia is sleeping in and staying up late

Since closing non-essential businesses on March 23, there was a 58% growth in VPN usage. That’s a massive difference from the projected 14%, showing that many Australians probably started remote work and self-quarantine earlier than many other nations.

It’s no surprise that their connection counts dropped in the early morning hours, from 4:00 to 8:00 a.m. Another pattern we have already seen is a significant increase in usage late at night between 11:00 p.m. to 2:00 a.m. in Australia.

Canada is where VPN usage grew the most

During the past two weeks, VPN usage in Canada has increased by a huge 64%, compared with expected growth of 19%. That suggests a high number of companies taking their operations online.

Just like in the other analysed countries, Canadians have lower connection counts early on from 5:00 to 8:00 a.m. They are also staying up late, and there has been a considerable increase in connections through the night.

These new patterns have emerged during the unprecedented experience of global lockdowns. It’s difficult to predict whether we will see huge growth in remote work, although Twitter is setting a new example.

CEO Jack Dorsey has announced that all employees are welcome to work remotely even after the end of the lockdown. This sets a new precedent for more and more remote work, especially in industries where being physically present is not crucial.

It remains unclear how many companies will follow suit, but currently it’s evident that operations haven’t come to a full stop in many offices.

“Telecommuting does present its own unique challenges, and even if more and more companies are to adopt it in the future, it’s unlikely that it will continue as it has during lockdown. There are probably stricter on and off-hours to be expected, as the current habits are also affected mainly by the fact that most people are not leaving their homes very often,” said Hodges.

Not a ‘Math Person’? —You may be better at learning to code than you think
LinkedIn
close-up of person coding or doing web design on laptop

Want to learn to code? Put down the math book. Practice those communication skills instead.

New research from the University of Washington finds that a natural aptitude for learning languages is a stronger predictor of learning to program than basic math knowledge, or numeracy. That’s because writing code also involves learning a second language, an ability to learn that language’s vocabulary and grammar, and how they work together to communicate ideas and intentions. Other cognitive functions tied to both areas, such as problem solving and the use of working memory, also play key roles.

“Many barriers to programming, from prerequisite courses to stereotypes of what a good programmer looks like, are centered around the idea that programming relies heavily on math abilities, and that idea is not born out in our data,” said lead author Chantel Prat, an associate professor of psychology at the UW and at the Institute for Learning & Brain Sciences. “Learning to program is hard but is increasingly important for obtaining skilled positions in the workforce. Information about what it takes to be good at programming is critically missing in a field that has been notoriously slow in closing the gender gap.”

Published online March 2 in Scientific Reports, an open-access journal from the Nature Publishing Group, the research examined the neurocognitive abilities of more than three dozen adults as they learned Python, a common programming language. Following a battery of tests to assess their executive function, language and math skills, participants completed a series of online lessons and quizzes in Python. Those who learned Python faster, and with greater accuracy, tended to have a mix of strong problem-solving and language abilities.

In today’s STEM-focused world, learning to code opens up a variety of possibilities for jobs and extended education. Coding is associated with math and engineering; college-level programming courses tend to require advanced math to enroll and they tend to be taught in computer science and engineering departments. Other research, namely from UW psychology professor Sapna Cheryan, has shown such requirements and perceptions of coding reinforce stereotypes about programming as a masculine field, potentially discouraging women from pursuing it.

But coding also has a foundation in human language: Programming involves creating meaning by stringing symbols together in rule-based ways.

Though a few studies have touched on the cognitive links between language learning and computer programming, some of the data is decades oldusing languages like Pascal that are now out of date, and none of them used natural language aptitude measures to predict individual differences in learning to program.

So, Prat, who specializes in the neural and cognitive predictors of learning human languages, set out to explore the individual differences in how people learn Python. Python was a natural choice, Prat explained, because it resembles English structures, such as paragraph indentation, and uses many real words rather than symbols for functions.

To evaluate the neural and cognitive characteristics of “programming aptitude,” Prat studied a group of native English speakers between the ages of 18 and 35 who had never learned to code.

Before learning to code, participants took two completely different types of assessments. First, participants underwent a five-minute electroencephalography scan, which recorded the electrical activity of their brains as they relaxed with their eyes closed. In previous research, Prat showed that patterns of neural activity while the brain is at rest can predict up to 60 percent of the variability in the speed with which someone can learn a second language (in that case, French).

“Ultimately, these resting-state brain metrics might be used as culture-free measures of how someone learns,” Prat said.

Then the participants took eight different tests: one that specifically covered numeracy; one that measured language aptitude; and others that assessed attention, problem-solving and memory.

To learn Python, the participants were assigned ten 45-minute online instruction sessions using the Codeacademy educational tool. Each session focused on a coding concept, such as lists or if/then conditions, and concluded with a quiz that a user needed to pass to progress to the next session. For help, users could turn to a “hint” button, an informational blog from past users and a “solution” button, in that order.

From a shared mirror screen, a researcher followed along with each participant and was able to calculate their “learning rate,” or speed with which they mastered each lesson, as well as their quiz accuracy and the number of times they asked for help.

After completing the sessions, participants took a multiple-choice test on the purpose of functions (the vocabulary of Python) and the structure of coding (the grammar of Python). For their final task, they programmed a game—Rock, Paper, Scissors—considered an introductory project for a new Python coder. This helped assess their ability to write code using the information they had learned.

Ultimately, researchers found scores from the language aptitude test were the strongest predictors of participants’ learning rate in Python. Scores from tests in numeracy and fluid reasoning were also associated with Python learning rate, but each of these factors explained less variance than language aptitude did.

Presented another way, across learning outcomes, participants’ language aptitude, fluid reasoning and working memory, and resting-state brain activity were all greater predictors of Python learning than was numeracy, which explained an average of 2 percent of the differences between people. Importantly, Prat also found that the same characteristics of resting-state brain data that previously explained how quickly someone would learn to speak French, also explained how quickly they would learn to code in Python.

“This is the first study to link both the neural and cognitive predictors of natural language aptitude to individual differences in learning programming languages. We were able to explain over 70 percent of the variability in how quickly different people learn to program in Python, and only a small fraction of that amount was related to numeracy,” Prat said. Further research could examine the connections between language aptitude and programming instruction in a classroom setting, or with more complex languages, such as Java, or with more complicated tasks to demonstrate coding proficiency, Prat said.

Source: newswise.com

PLANNING FOR PRIDE INSIDE: LGBT Businesses Can Power Your Virtual Pride
LinkedIn
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When the COVID-19 crisis began, the NGLCC said that it has never been more imperative to commit ourselves to shop local, shop LGBT, give back what we can to our community organizations, and support all those around us. We truly are in this together. Pride is the ultimate celebration of togetherness, even if we can’t dance in the streets this summer. From the safety of our homes, we will be able to celebrate all that makes our community so beautiful, so resilient, and so rich with diversity.

Pride 2020 will also be a time to develop innovative ways to celebrate and show our support for our community and our allies. As NGLCC shared with The Advocate when shutdowns began, we are all in the business of “Keeping the LGBTQ Community Financially Strong During COVID-19”. As you, your community organizations, and your companies plan for digital Pride celebrations, take extra care to rely on the resourcefulness of America’s 1.4 million LGBT business owners and the services they can provide to make this Pride season unforgettable:

Pride Gear: Rainbow sunglasses and T-shirts with your company brand on them, table and home/office decorations for your online parties, and everything else you can dream of are available from LGBT-owned custom print shops like Brand|Pride and many more who specialize in making Pride unforgettable.

Streaming Video Service: From online dance parties and celebrity video fundraisers, to Pride conferences, webinars, and corporate group gatherings, there are LGBT-owned event and digital solution companies, like American Meetings, Inc., ready to take your digital Pride celebration to the next level. Don’t forget to also source your graphics and custom videos from certified LGBT designers eager to support your Pride event.

Snacks and Drinks: Whether you want a snack or cocktail to enjoy while watching the online celebrations, or are looking for Pride gifts and giveaways for your clients, friends, or favorite nonprofit, LGBT-owned food vendors, distilleries like Republic Restoratives, and micro-breweries are all available for personal or commercial celebrations ahead.

Best of all: Everything you need can be sourced directly from our own community through the vast network of Certified LGBT Business Enterprise® suppliers and affiliate chambers across America. And helping LGBT Americans through this time is key to helping all Americans succeed. We can never forget that our community includes women, communities of color, people with disabilities, immigrants, veterans, and so many others with whom we must stand in solidarity for a stronger, more inclusive economy on the other side of this outbreak.

This is also the time to remind your favorite brands, TV networks, and magazines that LGBT-inclusive marketing has never been more important. Just because we aren’t waving at your float doesn’t mean we aren’t watching how you engage with our community.  As the economy regains its footing in the months ahead, leading with a commitment to diversity — as a business owner or consumer — can help supercharge our economy and our community back to where we should be with our $917 billion dollar purchasing power. Now is the time to be doubling down on inclusive advertising so that our communities feel seen, supported, and empowered throughout — and long after — COVID-19.

Now, in this unprecedented moment, we can take pride in our purchases by supporting our community through the goods and services that power our 2020 Pride celebrations. Every dollar you and your companies spend with our community helps all of us come out of this moment stronger– and that is something that should give us all pride.

Justin Nelson and Chance Mitchell are co-founders of the National LGBT Chamber of Commerce (NGLCC).  NGLCC is the business voice of the LGBT community, the largest global advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people, and the exclusive certifying body for LGBT-owned businesses.

7 Reasons to Participate in a Virtual Job Fair
LinkedIn
Back view of female employee talk with male businessman on webcam laptop conference, woman worker with man employer brainstorm on video call from home, online

Traditional job fairs can be a drag, requiring your recruiters to travel, set up an expensive display, and stay on top of their game when they’re tired and maybe even a bit overwhelmed by a crush of candidates. But if you need a good-sized pool of potential employees, you probably feel you have no choice but to participate.

Actually, however, that’s not completely true. Your business can reap many of the benefits of such an event without some of the drawbacks, thanks to the growth of virtual job fairs.

Here are seven reasons why your company should take part in a virtual job fair:

1. You can interact with potential employees from all over the world and a variety of disciplines.
In today’s job market, you can’t afford to limit your hiring pool to a small geographical area or a particular kind of person. A virtual fair can put you in touch with a huge variety of people quickly and efficiently.

2. Virtual fairs save you money.
When your “booth” is in cyberspace, you don’t have to pay for a big display or for your recruiters’ travel. Your team can manage everything from the comfort of their offices—or from their own homes, if you offer remote work options.

3. You can take advantage of pre-fair promotion.
These events are enthusiastically and broadly advertised by their sponsors, and your participation will allow you to piggyback on that promotion to build your brand—all without paying for advertising. You can’t beat that kind of opportunity to create awareness about your company and what you do.

4. You can manage and target your message.
When you’re participating in an online event, you can be sure that your talking points will be communicated consistently and will reach your intended audience. “All applicants will receive the same information, face the same questions, and confer with the same company representatives,” says an article from Getting Hired.

5. Virtual fairs allow you to use your time more effectively.
“You can have multiple conversations going at the same time with job seekers, so it is less time-consuming than traditional career fairs,” says an article from Right Management.

6. Online fairs let you communicate the way your workers do.
“Whether you’re a millennial, a Gen Xer, or baby boomer, we all communicate online through messaging apps, such as Facebook messenger or through text messaging,” says an article from Brazen. “Online events and online career fairs offer the same form of communication. Take advantage of this shift.”

7. You can guarantee you’re capturing the information you need.
This is another point noted in the Getting Hired article. “A virtual career fair automatically captures the data of applicants, helping to ensure easier contact and follow up after the event, as well as retaining all candidates’ contact information for future roles and pipelines,” the article says.

Your company should explore opportunities to participate in these types of virtual activities. The savings in time and money, along with the ability to extend your recruiting reach nationwide or even worldwide, make them an obvious choice when you’re seeking the most talented workers to help your business grow.

Source: flexjobs.com

Working from Home? Here Are Some Tips
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Latina woman sitting at desk working At Home With Laptop Computer

Most advice about how to make working from home actually work focuses on the practical: The right office space. The right desk. The ergonomically perfect chair. The right software, the right messaging platform, the right apps…all the “stuff” you need to make remote work actually work.

Yet, ask most people who made the transition to working from home what they struggled with most – and continue to struggle with—and they will list things like staying motivated, managing their time wisely, avoiding distractions and staying on task—none of which has anything to do with “stuff.”

When I first started working from home, I instinctively replicated my old office environment. I bought a big desk. Nice credenza. Conference table. Large filing cabinet. Fancy chair. A cool land-line phone. To paraphrase the eminently quotable Chris Rock, that’s what I was accustomed to.

So, I assumed that’s what I needed.

But none of those things made me efficient, much less effective. I missed the “structure” of the workplace, the natural rhythm of a workday that, even though I was in charge, was still only partly under my control.

So, more often than I like to admit, I sometimes drifted. I was easily distracted. I was easily bored. I missed the structure. I missed the sense of urgency that the presence of other people helps foster.

Then I took a step back and thought about my most productive days. Not just the days I got a lot of things done, but the days I also got a lot of the right things done.

They all had one thing in common: A mission. An outcome, a deliverable—something tangible that created a real sense of purpose.

If you’re struggling to work as effectively from home—or if your employees are struggling to work as effectively from home—shift from focusing on tasks to focusing on outcomes. (Don’t worry; tasks are the foundation of outcomes.)

Before you end your workday, list what you need to get done tomorrow and determine the single most important thing you need to get done tomorrow.

Then, before you step away, set up your workspace (which, if like mine, is simply your computer desktop) so you can hit the ground running the next day. Have the reports you need open. Have the notes you need handy. Make sure the questions you need answered already have answers.

Then sit down and dive in.

And commit to completing everything you need to get done. Allowing yourself to give in to excuses, rationalizations, etc. is a slippery slope—and becomes a habit extremely hard to break.

But will be less of a problem when you get your most important task done right away. Starting your day with a productive bang naturally creates the momentum and motivation you need to move on to whatever is next on the day’s outcome list.

And the next. And the next.

Because completing a task is fine, but achieving an important outcome is satisfying, fulfilling, and motivating.

So never forget: What matters is what you accomplish from wherever you work. Success has nothing to do with your desk, or your chair, or your office space. (Today, my “office” is my backpack and my computer and wherever I feel like sitting.)

Success is all about what you achieve, and achievement always starts with knowing what you want to accomplish. And more importantly, why.

Jeff Haden is a keynote speaker, ghostwriter, LinkedIn Influencer, contributing editor to Inc., and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.

Source: Owl Labs

Merck Virtual Engagement and Educational Experience and Virtual Business Opportunity Fair
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Merck business fair announcement

Merck’s Virtual Engagement Center will offer two tracks for Diverse Suppliers:

The Merck Global Economic Inclusion & Supplier Diversity Educational Experience (kick-off May 21, 2020) is a webinar series geared toward the developing the knowledge of diverse suppliers in the marketplace.

These monthly sessions will give diverse suppliers a leg-up and get them ready to pitch their capabilities and services, while learning how to set themselves apart and ultimately win the business.

Register Here

The Virtual Business Opportunity Fair, June 17, 2020, one of two LIVE events in 2020, that will provide the opportunity for diverse suppliers to engage with Merck’s supply chain professionals, Prime Suppliers and Advocacy Organizations during a virtual tradeshow.
Register Here

Supplier development and diversity are critical to our mission of Inventing for Life. We are excited to deploy these two exciting programs as part of the Virtual Engagement Center and hope you will join us.

HNM BLM

 
*Please be sure to check event websites for latest updates on postponements or cancellations due to COVID-19 precautions.

Upcoming Events

  1. 2020 Unidos US Annual Conference
    July 25, 2020 - July 27, 2020
  2. Women in Federal Law Enforcement Leadership Training
    August 3, 2020 - August 6, 2020
  3. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020