Traditional job fairs can be a drag, requiring your recruiters to travel, set up an expensive display, and stay on top of their game when they’re tired and maybe even a bit overwhelmed by a crush of candidates. But if you need a good-sized pool of potential employees, you probably feel you have no choice but to participate.
Actually, however, that’s not completely true. Your business can reap many of the benefits of such an event without some of the drawbacks, thanks to the growth of virtual job fairs.
Here are seven reasons why your company should take part in a virtual job fair:
1. You can interact with potential employees from all over the world and a variety of disciplines.
In today’s job market, you can’t afford to limit your hiring pool to a small geographical area or a particular kind of person. A virtual fair can put you in touch with a huge variety of people quickly and efficiently.
2. Virtual fairs save you money.
When your “booth” is in cyberspace, you don’t have to pay for a big display or for your recruiters’ travel. Your team can manage everything from the comfort of their offices—or from their own homes, if you offer remote work options.
3. You can take advantage of pre-fair promotion.
These events are enthusiastically and broadly advertised by their sponsors, and your participation will allow you to piggyback on that promotion to build your brand—all without paying for advertising. You can’t beat that kind of opportunity to create awareness about your company and what you do.
4. You can manage and target your message.
When you’re participating in an online event, you can be sure that your talking points will be communicated consistently and will reach your intended audience. “All applicants will receive the same information, face the same questions, and confer with the same company representatives,” says an article from Getting Hired.
5. Virtual fairs allow you to use your time more effectively.
“You can have multiple conversations going at the same time with job seekers, so it is less time-consuming than traditional career fairs,” says an article from Right Management.
6. Online fairs let you communicate the way your workers do.
“Whether you’re a millennial, a Gen Xer, or baby boomer, we all communicate online through messaging apps, such as Facebook messenger or through text messaging,” says an article from Brazen. “Online events and online career fairs offer the same form of communication. Take advantage of this shift.”
7. You can guarantee you’re capturing the information you need.
This is another point noted in the Getting Hired article. “A virtual career fair automatically captures the data of applicants, helping to ensure easier contact and follow up after the event, as well as retaining all candidates’ contact information for future roles and pipelines,” the article says.
Your company should explore opportunities to participate in these types of virtual activities. The savings in time and money, along with the ability to extend your recruiting reach nationwide or even worldwide, make them an obvious choice when you’re seeking the most talented workers to help your business grow.