McDonald’s Is Awarding $1 Million In Scholarships To Assist Hispanic Students During Pandemic
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Graduation mortar board cap on one hundred dollar bills concept for the cost of a college and university education loans

McDonald’s is proud to announce the company’s “HACER® More Scholarship,” that is providing 100 additional scholarships for Hispanic students as an extension of the annual HACER® National Scholarship.

Through HACER, McDonald’s is committing $1 million to assist Hispanic students this academic year, by helping alleviate the stress ofhigher education costs.

According to the Pew Research Center, half of Hispanics said they worry daily or nearly every day about financial issues like paying their bills, the amount of debt they carry and the cost of health care, and more 1 . The increased financial strain caused by the pandemic has also created uncertainty as parents and students work to fund and continue higher education. As a result, McDonald’s created the “HACER® More Scholarship” to help more students pursue college degrees despite the pandemic. So, in 2020, 100 additional scholarships will be awarded, bringing the total to 130, versus 30 in 2019. The additional scholarship recipients will be selected from the 2019 HACER National Scholarship pool of applicants that meet the existing criteria for the scholarship and will be enrolled in school for spring of 2021. “HACER® More Scholarship” recipients will be selected in October, allowing them to use the funds for the current academic year.

“Despite the difficulty of this time, students are showing their resiliency by continuing their education ,” said Santiago Negre, HACER® scholarship committee judge and head of McDonald’s National Hispanic Consumer Market Committee. “McDonald’s and our owner/operators are committed to our communities and customers, so we are honored to contribute to the educational pursuits of Hispanic students through the HACER® National Scholarship program, having done so for the last 35 years.”

The McDonald’s HACER® National Scholarship is one of the largest programs committed to college scholarships. Since 1985, it has awarded $31.5 million to Hispanic college students pursuing their higher education dreams. This year, in addition toreceiving scholarships, the 30 winners of the 2020 HACER® National Scholarship received a “tech backpack” that included a laptop, wireless mouse, and headphones—some of the tools needed to succeed in a virtual learning environment.

“It’s a huge relief to know even with the difficulties we’re all facing this year, like adapting to a new way of learning, keeping ourselves and our families safe, and more, that I no longer have to worry about the burden of tuition costs thanks to McDonald’s,” 1. “Coronavirus Economic Downturn Has Hit Latinos Especially Hard.” Pew Re search Center, Washington D.C. (August 4, 2020) https://www.pewresearch.org/hispanic/2020/08/04/coronavirus-economic-downturn-has-hit-latinos-especially-hard/ said Vladimir Rosales, one of the 2020 HACER® National Scholarship winners, awarded $100,000 to attend San Jose State University in California. “I’m thankful that this year McDonald’s is not only supporting me in achieving my higher education goals but is also giving another 100 Hispanic students the same opportunity.”

The McDonald’s HACER® National Scholarship is just one of many company initiatives created to educate the next generation of youth. This includes the Black & Positively Golden Scholarships for students attending Historically Black Colleges and Universities (HBCUs) and the McDonald’s/APIA Scholarship program for Asian and Pacific-Islander American students. The Archways to Opportunity program for crew gives eligible employees at participating U.S. restaurants the ability to earn a high school diploma, receive upfront college tuition assistance, access free education/career advising services and learn English as a second language.

Hispanic college-bound high school seniors and their parents are encouraged to visit mcdonalds.com/hacer for additional college resources in English and Spanish and for details on how to apply for the McDonald’s HACER® National Scholarship.

The scholarship application period for the next academic year opens on October 5, 2020 and runs through February 3, 2021.
HACER and McDonald's logo
ABOUT McDONALD’S
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook. www.facebook.com/mcdonalds .

A Guide To Rebuilding Your Small Business For Latino Entrepreneurs
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Latina business woman professional in a suit standing looking confident with arms crossed

by CNBC

The Covid-19 crisis has hit Latino small businesses particularly hard, including not being able to access PPP funding at a similar rate to other business owners. And many individual proprietors or small, family-owned businesses may feel the impact of Covid more directly, as the pandemic has disproportionately impacted the Latino community.

If you’re a Latino entrepreneur or small business owner, know that you’re not alone, and that there are tools, funding, and mentorship available to help you succeed through this crisis. Below, we’ve compiled a list of some essential tools that can help Latino small business owners rebuild and thrive.

Social media & digital tools

Using social media to your maximum advantage is a cost-effective way to market your business, strengthen customer relationships, and sell through new channels. Social media is an indispensable tool to help level the playing field and grow your business during good and challenging times.

Business accelerators

Start-up accelerators can help early-stage entrepreneurs find training, mentorship, resources, and potential funding for their new ventures. Some are focused exclusively on Latino-owned start-ups, and can be found in metro areas throughout the United States.

Networking & business support groups

The Latino small business community enjoys support at the local and national level from a variety of organizations that help Hispanic business owners find the resources they need to succeed.

A good starting point: Most major cities have a Hispanic Chamber of Commerce that can help you access local support, and some heavily Latino-populated cities, such as Miami, have many other networking groups.

Read the full article at CNBC.

Tips for Leading a Strong and Diverse Team During a Pandemic
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Diverse group of professionals, wearing masks,

By Mariano Garcia,
Civil Trial Attorney, Searcy Denney Scarola Barnhart & Shipley PA

The coronavirus pandemic has caused a healthcare and economic crisis across the country and around the globe. It has also posed some difficult questions for businesses and their workers, like law firms and their attorneys and staff.

There has been a wide range of issues stemming from the pandemic. As an employer with offices throughout Florida, we also have first-hand experience with some of the complications caused by the economic downturn. At the same time, we also understand how important it is to maintain a diverse and inclusive workplace. This is an essential part of our identity as a law firm, which we believe helps us better serve the people and businesses we represent.

Businesses, including law firms, must understand that employment-related and other decisions made now in response to the pandemic can have a long-term impact. They should be mindful of how those moves can affect their ability to recruit and retain a diverse and capable workforce.

Below are some essential tips for weathering COVID-19 without jeopardizing your team.

Keep Diversity in Mind When Considering Cutbacks.

Mariano Garcia
Mariano Garcia

The crisis has unfortunately forced some employers to trim their payrolls by cutting the headcount. Still, it is vital to retain a diverse and inclusive workforce during the pandemic and to be able to retain talent when economic conditions improve.

Company leaders can prioritize diversity by keeping it at top-of-mind when deciding whom to lay off and whom to keep on the job. They should ensure that such decisions are based on objective criteria rather than subjective factors that may make diverse employees more susceptible to the termination.

Leaders can also combat potential biases by being mindful of assignment creation, especially as many employees continue to work from home. Providing your diverse workforce with opportunities to work on important projects or tasks can go a long way in helping all to build confidence and experience on the job.

Understand That Everyone Has Different Personal Obligations

The pandemic, school closures, and the shift to telework can be incredibly stressful for working parents and people who are caring for the elderly or other family members.

It is crucial to acknowledge that everyone has different cultural and personal obligations, and it is especially important to show a commitment to working with employees during this time of anxiety and uncertainty. Allowing for flexible time off during the week and alternative scheduling arrangements can play a huge role in easing the burden for many employees.

Supplement In-Person Networking with Resources for Remote Profile Building

Although social distancing means many people are staying home, it does not mean that all career-building and networking opportunities need to be put on pause.

Law firms and other businesses should already be thinking about helping people bolster their online networking efforts. Tutorials on leveraging Linkedin, getting involved in webinars and other events, and participating in professional organizations can ultimately lead to maintaining and/or expanding contacts.

Internal marketing departments can play a crucial role in this training and development. It is also important to implement standards for tracking these efforts to ensure that they pay off in the long run.

Following the above tips can help all business leaders maintain a strong and diverse team of employees.

Searcy Denney Scarola Barnhart & Shipley PA is a Florida-based personal injury law firm that has represented thousands of clients with car accident, medical malpractice, brain injury and numerous other injury claims.

New Content Further Enables Public Libraries to Collaborate with Parents and Local Schools
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Sesame Street character smiling with animated background

According to a soon-to-be released Kanopy survey of more than 730 librarians — primarily in the U.S. –50% of public libraries believe it is their responsibility to provide their local K-12 schools with streaming films that support their curriculum.

Despite that, just over 14% say they are currently collaborating with local schools to help meet their needs.

To help facilitate collaboration between public libraries and the communities they serve, Kanopy is adding a dozen Spanish-language videos from Sesame Workshop, the nonprofit organization behind Sesame Street,and 30 films from Highlights to Kanopy Kids. This carefully curated collection now includes a growing selection of more than 1,500 educational, age appropriate videos with parental controls covering topics from STEM to history and story time.

“Parents, educators and librarians know that having access to quality content is important,” said Darryl Eschete, Director of the West Des Moines Public Library. “The educational and instructional films that Kanopy offers helps our library make sure that we meet the strategic goal of supporting education and making content appropriate to all grade levels accessible wherever our patrons are.”

Licensed by libraries and free to kids, families and anyone with a public library card, the new selection of Spanish-language videos from Sesame Workshop include Listos a Jugar, a series designed to help children cultivate healthy habits, starring Elmo and friends as they “eat healthy, move, and play!” Sample titles in the series include:

  • Listos a jugar: A que jugaban papa y mama
  • Listos a jugar: Bañarse
  • Listos a jugar: El plato de Elmo no tiene verde

Covering topics such as imagination, bonding with family, and adventure stories, the new collections of videos from Highlights include:

  • Did You Know? series
  • Animal Adventures
  • Ready, Set, Snow!
  • Imagine That!

“In light of the pandemic, it is now more important than ever to help budget-strapped schools provide the online educational resources that students need to learn remotely,” says Kanopy CEO Kevin Sayar. “We are proud to partner with public libraries and important creators  like Sesame Workshop and Highlights to bring educational, thought inspiring films to children, parents and teachers around the globe.”

About Highlights

For over 70 years, Highlights has been dedicated to bringing Fun with a Purpose! This video collection by Highlights is built to foster curiosity, creativity, confidence and caring. Highlights has helped children become their best selves for generations by creating experiences that engage, delight, and foster joyful learning.

About Kanopy
Kanopy is a premium, free-to-the-user streaming platform available through universities and libraries. Through partnerships with iconic film companies such as A24, Criterion Collection, Paramount, PBS and Kino Lorber, amongst others, Kanopy’s critically-acclaimed catalog provides thousands of the world’s finest documentaries, award-winning titles, must-see classics, world cinema, contemporary favorites and kids programming to public library members, and students and professors at participating institutions, funded through state-aided supplementary programs and tuition. The Kanopy app is available on all major streaming devices, including Apple TV, iOS, Android, Android TV, Amazon Fire TV, Samsung Smart TV, Chromecast and Roku. For more information, please visit www.kanopy.com.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org

With few Black and Hispanic executives, Lyft and Uber face long road to hailing a racially diverse workforce
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Young Hispanic Businesswoman sitting in a office chairin Office

Ride-hailing companies Lyft and Uber face a long road in creating more racial equity at the top of their organizations, a new USA TODAY analysis shows.

A snapshot of leadership at both companies illustrates their ongoing struggle to boost the number of African Americans, Hispanics and Latinos, who are sharply underrepresented in nearly every part of the technology industry except in administrative roles.

Lyft has made progress in bringing aboard Black executives, surpassing rival Uber and its Big Tech counterparts, according to 2018 figures, the most recent government data available.

Six out of 49, or 12%, of senior leaders at the company – individuals within two reporting levels of the CEO – are Black, compared with 3% of senior leadership at Facebook, 3.4% at Google and 2.4% at Uber.

Families sue California, say state fails to educate low-income students of color amid pandemic
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Low-income students were not provided devices and internet connections to attend online classes, according to the lawsuit.

Families of 15 public school students sued California on Monday, claiming the state has failed to provide equal education to poor and minority children during the pandemic.

The impoverished students, who range from kindergarten to high school and were only identified by the first name in court documents, were not provided devices and internet connections to attend online classes, according to the lawsuit, the first of its kind in the United States.

 Image Credit – NBC News

The children attend schools in Oakland and Los Angeles, and many were described as Blacks and Latinos. The lawsuit also claims that schools did not meet academic and mental health support needs, English language barriers, and the unmet needs of homeless students.

The suit, filed in Alameda County Superior Court, is asking the court to declare that California education officials have violated the state constitution’s guarantee of educational equality and order them to fix the alleged inequities.

Read the full article on NBC News

First Latino DACA Colombia Grad receives Rhodes Scholarship
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Santiago Potes Colombia Blue Shirt

By Anna Sokiran

Santiago Potes just became the first Latino DACA recipient of the Rhodes Scholarship, an international postgraduate award for students to study at the University of Oxford.

He is one of almost 790,000 undocumented immigrants (also known as “Dreamers”) protected under the federal government’s Deferred Action for Childhood Arrivals (DACA) program. He was 4 years old when he came to the United States from Colombia. His parents had him when they were 16. And they left their home in Colombia, hoping for a better future for their son after the Revolutionary Armed Forces                                                                                                                  of Colombia killed Santiago’s grandparents.

Photo credit Esta Pratt-Kielley, NBC News

Today, Santiago Tobar Potes is a Colombia University Graduate, class of 2020, who is about to pursue a Master of Studies in global and imperial history to analyze the relationship between aesthetics and law in Deng Xiaoping’s China at Oxford. In addition to Santiago’s academic success and being a first-generation college student, he is an accomplished violinist and fluent in nine languages, including Chinese. Santiago thanked his elementary school teacher Esteva, who is herself an immigrant and a Cuban refugee. “My parents didn’t go to college. My parents had me when they were 16 years old. So, she really became kind of like my first mother figure actually. She went out of her way to teach me a rigorous education.”

The Rhodes Trust wrote, announcing Santiago the first recipient of the scholarship, “Santiago has been a teaching or research assistant for leading professors in physics, philosophy, social psychology, and neuroscience, and won numerous college prizes for leadership as well as academic performance. He is widely published on legal issues relating to DACA status, was one of the DACA recipients featured in a brief filed with the Supreme Court to preserve DACA.”

School of Rock owners around the world are making an impact in their communities
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group of diverse music students in school playing guitars and drums

School of Rock owners around the world are making an impact in their communities through the power of music education. And you can too.

You may already know School of Rock from the movie, but we’re so much more. We’re innovators in the world of music education.

We understand what it takes to inspire kids, change lives, and help you succeed as a music school.

Recognized by Entrepreneur, Forbes and Franchise Business Review as one of the top franchises in the world, School of Rock enables you to mix business with pleasure by owning a rock and roll hub in your city.

You’ll be able to offer structure, guidance, education and entertainment to the lives of children and adults through the power of music. And you will own a successful business on top of it all.

Become a School of Rock owner and experience our unique franchising approach.

Find out more here.

A Look into Minority- and Women-Owned Businesses – Fresh statistics you should know
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Latina businesswoman looking up from her desk filled with paperwork smiling

The U.S. Census Bureau recently released new estimates showing 1.1 million employer firms were owned by women and 1.0 million by minorities. According to the 2018 Annual Business Survey (ABS), covering year 2017, 5.6 percent (322,076) of all U.S. businesses were Hispanic-owned and 6.1 percent (351,237) were owned by veterans.

Additional statistics released include:
In 2017, the sector with the most women-owned businesses 16.9 percent (192,159) were in the healthcare and social assistance industry, followed by professional, scientific and technical services 16.4 percent (185,649), and 11.7 percent (132,894) in the retail trade industry.

The top sectors for Hispanic-owned firms were construction with 15.6 percent (50,187) of all firms, followed by accommodation and food services 13.0 percent (41,817), and professional, scientific and technical services 10.6 percent (34,292). Hispanic firms in these top three industries employed approximately 1.2 million workers, had receipts totaling approximately $130.9 billion and an annual payroll of approximately $35.8 billion.

There were 555,638 Asian-owned businesses, with 23.9 percent (132,698) in the accommodation and food services sector. Asian-owned firms had the largest receipts ($814.8 billion) among minority groups.

Black or African Americans owned 124,004 firms in 2017 with 32.0 percent (39,714) of these firms in the healthcare and social services industry.

The ABS, sponsored by the National Science Foundation’s National Center for Science and Engineering Statistics (NCSES), and conducted jointly with the Census Bureau combined the Survey of Business Owners, the Annual Survey of Entrepreneurs, the Business R&D and Innovation for Microbusinesses Survey, and the innovation section of the Business R&D and Innovation Survey. The ABS measures research and development for microbusinesses, innovation and technology, and provides annual data on select economic and demographic characteristics for businesses and business owners by sex, ethnicity, race and veterans status. Additional data on research and development and innovation will be released by NCSES in the coming months.

Source: census.gov

10 Essential Sites for Hispanic Business Owners
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young Hispanic businessperson scrolling through phone and smiling

By Maria Valdez Haubrich

Hispanic small business owners are the fastest-growing group of entrepreneurs in the US.

The number of Hispanic business owners grew 34% over the past 10 years as compared to 1% for all U.S. business owners, according to a recent study from Stanford University.

The following are 10 resources that advance, promote, support, and help Hispanic businesses to grow and thrive.

 

  1. United States Hispanic Chamber of Commerce (USHCC)

The mission of the United States Hispanic Chamber of Commerce is “To foster Hispanic economic development and to create sustainable prosperity for the benefit of American society.” The USHCC promotes the economic growth, development, and interests of Hispanic-owned businesses. It also advocates on behalf of 260 major American corporations and serves as the umbrella organization for more than 250 local chambers and business associations nationwide. Twitter: @USHCC

  1. The Hispanic Retail Chamber of Commerce (HRCOC)

The Hispanic Retail Chamber of Commerce represents U.S. Hispanic retail businesses and their interests and priorities to the government and in the media. With Accredited Alliances in every state, the HRCOC serves members of every size and in many retail sectors, such as supermarkets and food & beverage distributors. Various membership plans are available. Twitter: @RetailChamber

  1. Hispanic Association of Small Businesses (H.A.S.B.)

The Hispanic Association of Small Business provides minority business owners, and aspiring business owners, with educational materials, business workshops, and English workshops to improve the success of the community. By advocating on behalf of individuals, small businesses, and entrepreneurs, the H.A.S.B. works to eliminate prejudice and discrimination against socially disadvantaged or underprivileged small businesses. Facebook: @hasb.org

  1. Hispanic Small Business Center from Hello Alice

The Hispanic Small Business Center is a microsite of Hello Alice, a free, multichannel platform that helps businesses launch and grow. Cofounded by Carolyn Rodz and Elizabeth Gore, Hello Alice encompasses a community of more than 200,000 business owners in all 50 states and across the globe. The Hispanic Small Business Center partners with enterprise business services, government agencies, and institutions to help grow small and medium-sized businesses. The website provides resources, how-to guides, and research. Twitter: @HelloAlice

  1. Minority Business Development Agency (MBDA)

Part of the U.S. Department of Commerce, the Minority Business Development Agency promotes the growth of minority-owned businesses and helps Hispanic business owners access and connect with capital, contracts, and markets. The MBDA also advocates and promotes minority-owned business with elected officials, policymakers, and business leaders. Twitter: @USMBDA

  1. National Minority Supplier Development Council (NMSDC)

The National Minority Supplier Development Council advances business opportunities for certified minority business enterprises and connects them to corporate members to encourage supplier diversity. You apply for NMSDC certification through one of its regional councils. The organization connects more than 12,000 certified minority-owned businesses to a network of corporate members who wish to purchase their products, services, and solutions. The NMSDC corporate membership includes many public and privately-owned companies, as well as healthcare companies, colleges, and universities. Twitter: @NMSDCHQ

  1. Grants.gov

Grants.gov is an e-government initiative operating under the Office of Management and Budget. The system contains information on more than 1,000 federal grant programs and vets grant applications for federal agencies. By registering with the website, Hispanic and other business owners can apply for any grants available, as long as the company meets the requirements of the grant. To apply you will need a DUNS Number, which is a unique nine-character identification number provided by the commercial company Dun & Bradstreet (D&B). Twitter: @grantsdotgov

  1. Hispanic Association on Corporate Responsibility (HACR)

The Hispanic Association on Corporate Responsibility’s mission is to advance the inclusion of Hispanics in corporate America at a level proportionate with Hispanic economic contributions in the areas of employment, procurement, philanthropy, and governance. With helpful programs, research, and virtual seminars, the HACR is committed to making a difference in the way Hispanics are treated and perceived in Corporate America. Twitter: @HACRORG

  1. The Congressional Hispanic Caucus (CHC)

The Congressional Hispanic Caucus is a Congressional Member organization, governed by the Rules of the U.S. House of Representatives. The CHC addresses national and international issues and crafts policies that impact the Hispanic community. The Caucus is dedicated to voicing and advancing, through the legislative process, issues affecting Hispanics in the United States, Puerto Rico, and the Commonwealth of the Northern Mariana Islands. Twitter: @HispanicCaucus

  1. League of United Latin American Citizens (LULAC)

Founded in 1929, the League of United Latin American Citizens is the largest and oldest Hispanic organization in the U.S. LULAC strives to improve the economic condition, education, political influence, housing, health and civil rights of Hispanic Americans through community-based programs. With more than 1,000 councils nationwide, the organization’s advisory board consists of Fortune 500 companies, which fosters stronger partnerships between corporate America and the Hispanic community. Twitter: @LULAC

Source: score.org

Sole Latina art studio owner in Gwinnett gets creative after losing 80% of business during pandemic
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Two children painting ceramic art

“Amarillo, rojo, azul, rosado,” six children, all under the age of 10, repeated after Joana Pratt, co-owner of Art for Life in Buford, meaning yellow, red, blue and pink in Spanish.

The children learned the words to different colors in Spanish and more during a recent Monday afternoon at the studio while dancing and singing and doing all sorts of activities until they finally settled down to work on their Frida Kahlo inspired self-portraits in honor of Hispanic Heritage Month.

Children of all ages and of all backgrounds visit Art for Life four days a week for Pratt’s one-of-a-kind classes, where children learn to create art while also learning to speak Spanish.

Normally the studio would be filled with people listening to music as they painted, especially on the weekends for “Paint ‘N Sip” events, but over the last few months Pratt has had to rethink how she provides art classes for the community during the COVID-19 pandemic.

She is the only Latina art studio owner in Gwinnett County, opening it along with her husband, Timothy Pratt, in December 2017.

Joana Pratt said the first year they opened the studio after moving to Gwinnett from Las Vegas was very hard, as this was the second time in eight years they were starting over someplace new. However, the second year was “a little better.”

“And then the third year business was growing in February and March (of 2020),” Joana Pratt said. “We started getting booked all of April and May. Then on March 13 everything shut down. I had to close the studio. I started to try to learn how to navigate again in a new situation for me.”

At 52 years old, Joana Pratt said she had to learn how to use social networks like Facebook and Zoom to conduct business. Timothy Pratt said they lost about 80% of the business within one month of the shutdown.

“We’re not even starting over,” Timothy Pratt said. “We’re just trying to survive now.”

When the couple moved to Gwinnett, they quickly noticed the county’s growing Hispanic community and saw an opportunity to transform Joana Pratt’s dream of owning an art studio into reality.

The U.S. Census Bureau estimates that as of 2019 Hispanics make up 21.7% of the population in Gwinnett. But in October 2019, the Atlanta Regional Commission stated in its 2050 population projections for metro Atlanta that the largest group, at 28% of Gwinnett’s total population, is expected to be Hispanic. Whites will be the third largest group, making up 18% of the population.

“I thought opening an art studio would be a good idea for me,” Joana Pratt said. “I’m bilingual. This county is growing in the Hispanic community, and they don’t have a place to do art in their own language or bilingual. I thought it could be really good access for the community, but I didn’t want it to be like everybody else does it.”

Continue on to The Union Journal to read the full article.

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