‘A Sense of Belonging’ for Hispanic Children, with Puppets
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Romina Puga sitting with her two co host puppets on a stool

, What to Watch

Standing outside a home, Romina Puga paints endangered animals, plants a garden, hosts guest experts and talks about the news. She is joined by two friends: Coco, a puppet shaped like a coconut, and Maya, a plush pink puppet.

Maybe most important, Ms. Puga is as likely to speak in Spanish as in English.

Those are scenes from “Club Mundo Kids,” a TV news show debuting April 10 on Televisa and April 11 on Telemundo, aimed at young, first- and second-generation Hispanic children in the United States, where the large Hispanic population is growing, diverse and often underrepresented in television and in movies.

“There is very little content being created that is speaking to U.S. Hispanic, Latinx children and telling their stories,” said Ms. Puga, the show’s 31-year-old host. “The younger generation doesn’t really have anyone breaking things down and talking directly to them in a way that is digestible.”

Latinos make up the largest minority group in the United States, accounting for 18.5 percent of the population, and more than one in four newborns are Latino, according to the Pew Research Center.

But only 4.5 percent of all speaking characters across 1,200 top-grossing films from 2007 to 2018 were Latino, according to a 2019 study by the University of Southern California Annenberg School for Communication and Journalism.

Broadcasters have occasionally tried to reach young Hispanic audiences, often with cartoon programming like Nickelodeon’s “Dora the Explorer,” about the adventures of a young animated Latina and her friends. In 2016, the Disney Channel introduced “Elena of Avalor,” an animated series praised for featuring Disney’s first Latina princess. Univision has “Planeta U” a Saturday programming block of animated and educational programs aimed at children ages 2 to 8.

And for decades, “Sesame Street” has featured Rosita, a blue bilingual puppet from Mexico.

“Club Mundo Kids,” in contrast, puts real people in front of the camera, including a host, children and guest experts, and makes a point of talking to children ages 6 and up about Latino life in a real-world context.

“It’s a real opportunity to meet Spanish-speaking kids where they are and to help them build language and reading skills, like ‘Sesame Street’ and ‘Reading Rainbow’ has been doing for decades in English,’’ said Jason Ruiz, an associate professor of American studies at the University of Notre Dame.

He added that the show, possibly alone among programs for children, “will be symbolically important for giving Spanish-dominant kids a sense of belonging by having a show aimed directly at them.”

Hosted by Ms. Puga, a former ABC News correspondent, the series features a mix of live-action and animated segments that explain topics like where food comes from and why there are so many Spanish dialects.

Ms. Puga said the show combines elements of the 1990s children’s programs that she watched growing up Chilean-Argentine in Miami, but with current trends, themes and explanatory segments. In an episode about agriculture, for instance, an animated cornstalk named Miguel Maíz explains how some foods act as fuel for our bodies, and Ms. Puga says the different Spanish words for corn (one being “maíz”).

Click here to read the full article on What to Watch.

What Is Hispanic Heritage Month—And How Is It Celebrated?
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Hispanic heritage month traditional dress

By Robyn Moreno

Hispanic Heritage Month highlights the achievements and contributions of Latinxs across the United States—and beyond.

While most people know about pop icons including Jennifer Lopez, Selena, and Demi Lovato; political powerhouses like Sonia Sotomayor and Alexandria Ocasio-Cortez, legends like EGOT winner Rita Moreno; sports heroes including Oscar de la Hoya and Mariano Rivera, and other famous Hispanic Americans, Hispanic Heritage Month shines a light on the broader (and lesser-known) accomplishments of Latinxs across genres. From Latinxs lighting up Hollywood (in front of and behind the screen) to books penned by LatinX authors, to diverse Latin foods and music and so much more, Latinxs have contributed to every facet of American society. Read on to learn more about what is Hispanic Heritage Month and how Latinxs have helped define American culture.

What is Hispanic Heritage Month?
According to the Hispanic Heritage Month official website, it is observed: “by celebrating the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.” For generations, Latinxs have contributed to the food, music, business, science, and culture that we know as American, and the 30 days that make up Hispanic Heritage Month each fall is just one opportunity to showcase these achievements.

Latinxs are the country’s second-largest racial or ethnic group, behind white non-Hispanics according to the latest 2020 census. Latinxs now account for 18.7 percent of the U.S. population up 2.4 percent in the previous decade with 62.1 million Latinxs living across America with big concentrations in New York, California, Texas, and Florida.

When is Hispanic Heritage Month?
Hispanic Heritage Month is celebrated annually from September 15 to October 15. Its timing coincides with the Independence Day of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua which are all celebrated on September 15. Mexico, Chile, and Belize also celebrate their respective independence days in that same time frame. In addition, on October 12, (Columbus Day/Indigenous People’s Day in the United States) Mexico celebrates Día de la Raza (Race Day) “in recognition of the mixed indigenous and European heritage of Mexico.”

Hispanic Heritage Month is similar to other months of recognition and celebrations like Native American History Heritage Month in November, African American History Month in February, Asian American Pacific Islander Heritage Month in May, and LGBTQ Pride Month in June.

What’s the history behind Hispanic Heritage Month?
Hispanic Heritage Month first started as a week when it was signed into law by President Lyndon B. Johnson in 1968. According to Congressional history, the week was created to bring attention and awareness to “Hispanic-American contributions to the United States,” along with networking opportunities for “grassroots and civil rights activists inside and outside the Hispanic-American community.”

Almost 20 years later, Representative Esteban Torres of California, a proud Mexican-American, submitted a bill to expand it into Hispanic Heritage Month in 1987 saying supporters of the bill “want the American people to learn of our heritage. We want the public to know that we share a legacy with the rest of the country, a legacy that includes artists, writers, Olympic champions, and leaders in business, government, cinema, and science.” That bill didn’t pass, but Senator Paul Simon of Illinois submitted a similar bill that President Ronald Reagan signed into law in 1988 creating now what is Hispanic Heritage Month.

Click here to read the full article on RD.

Amara La Negra Wants to Encourage This Generation of Latinxs to Build Generational Wealth
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Amara La Negra wearing pink during a photoshoot

BJOHANNA FERREIRA, Popsugar

Amara La Negra is doing the most these days. Not only can we expect to see her in season four of Love & Hip Hop Miami, which returns on Monday, Aug. 23 at 9 p.m. ET/PT, but the Dominican-American artist who hails from Miami, FL, has been exploring quite a few new projects lately.

Many of us first learned about Amara in 2018 with her breakout role on the reality show. The singer not only drew us in with her musical sound — which includes a mix of R&B, hip-hop, and reggaeton influences — but she also won our hearts with her commitment toward advocating for Afro-Latinx communities and boldly speaking out against the lack of representation, colorism, and anti-blackness that still permeates Latinx culture. While her activism and music career still take center stage (she also recently started a podcast with iHeartRadio called Exactly Amara), this renaissance woman has added a new venture to her plate — real estate. After weeks of teasing us on Instagram about the news, she recently announced on Instagram the development of her new real estate business, Amara Residences, in the Dominican Republic. But Amara isn’t just trying to make business moves; she wants to inspire Latinas to build generational wealth.

Located in Las Terrenas in Samaná, Dominican Republic, Amara Residences features 48 apartments and 12 penthouses at the starting price of $175,200 for a two-bedroom, one-bath. Shortly after deciding to embark on real estate, she partnered with her real estate investor Allan Chavez of Soluciones Allan to develop Amara Residences. The two are not only business partners but have since become a romantic item — you can catch a sneak peek into their relationship on the new season of Love & Hip Hop Miami. Her mission behind it all is to build the generational wealth and financial stability the previous generations in her family couldn’t provide.

Investing in real estate and homeownership is one of the best ways to build generational wealth in this country. In fact, according to the National Association of Hispanic Real Estate Professionals (NAHREP), more and more Latinxs are buying and investing in property with more than eight million Latinx new homeowners contributing $371 billion into that national gross domestic product. However, historical barriers still result in wide generational wealth gaps existing between Latinx and non-Latinx Black communities in the U.S. Not only are most Latinx and non-Latinx Black families less wealthy than typical white families but they are also less likely to own financial assets like homes. There are so many things that contribute to that from immigration status and low wages to historical legislation barriers like redlining and institutionalized racism. But this generation of Latinxs is understanding that in order to gain wealth for their families and generations to come, they need to educate themselves on financial literacy. They are understanding that financial literacy is crucial to our well-being. In order to truly be well, our finances need to be in order. Because struggling to pay the bills and being overwhelmed with debt isn’t at all good for our overall well-being.

Click here to read the full article on Popsugar.

Kassandra Garcia, the Latina fighting for representation in the NFL
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Kassandra Garcia, football management analyst for the Los Angeles Rams. Photo: LinkedIN

By Natalia Puertas Cavero, Aldia News

Kassandra Garcia is a first-generation Mexican-American who is making history in a male-dominated world. At just 27 years old, Garcia is the highest-ranking Latina in the NFL as a football management analyst for the Los Angeles Rams. She joins Natalia Dorantes, who was named the NFL’s first female chief of staff earlier this year.

The world of sports, even at the administrative level, is predominantly male. However, some Latinas, like Kassandra Garcia have arrived to diversify the industry.

Garcia’s rise began at the University of Arizona, where she pursued her degree in business administration and was a recruiting intern for the Wildcats. Her skills helped her become an analyst, and as she explained, the influence her family and culture played an important role in her career.

García atributes her accomplishments to her grandmother and mother, as they are the ones who gave her the strength to pursue her dreams. Garcia’s grandparents were second-generation Mexican-Americans, leaving Mexico with three children and no English.

Despite everything going against them, and with a lot of hard work, they managed to build thriving Mexican restaurants in Tuscon, Arizona. It was this example that inspired Garcia to build her own career.

She admits that becoming the highest-ranking Latina in the NFL didn’t happen by accident. Garcia has always been very rebellious and it has helped her pursue goals she thought impossible.

“I’m very stubborn. When someone tells me I can’t do something, it’s game over. The fire inside me burns to prove them wrong. I don’t know if that’s being stubborn, narcissism, ego — and I think about this all the time – but it’s gotten me this far,” García told USA Today Sports.

According to the NFL’s 2021 Diversity and Inclusion report, as of February 2021, there have only been four Latino (male) coaches. In addition, it noted that only 2.7% of all team vice presidents were women of color.

On the other hand, women in administrative positions in sports declined from 35.9% in 2019 to 32.3% in 2020, according to the Institute for Diversity and Ethics in Sports (TIDES) of the DeVos Sports Management Program at UCF. Of those, only 7% of women in all professional management positions were non-white women.

It is inspiring and hopeful to see that women like Garcia are blazing a trail for other Latinas who dream of having a career on the business side of professional sports.

Click here to read the full article Aldia News.

Miss Teen Nebraska Latina, first to represent Peru in national competition
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Ferreyra is the first Miss Teen Nebraska Latina representing Peru in the Miss Teen U.S. Latina Pageant. She says she has spend hours and hours of practice, stepping over obstacles and breaking down stereotypes of the Latina community.

By Danielle Davis, 3 News Now

OMAHA, Neb. — “When I wear my crown and walk across the stage, I feel empowered,” said Alexa Ferreyra, Miss Teen Nebraska Latina.

Ferreyra is the first Miss Teen Nebraska Latina representing Peru in the Miss Teen U.S. Latina pageant. She says she has spent hours and hours of practice, stepping over obstacles and breaking down stereotypes of the Latin American community.

“At school I have honors. I am in the gifted program. This shows that when Latinas are given the opportunities they will thrive and achieve,” added Ferreyra.

This platform has given her the opportunity to make a difference in her passion project, which is stopping animal abuse and increase pet adoptions.

“Puppy mill animals are severely abused animals. These facilities that they come from, they don’t care about their mental and physical well-being. These animals are in a cage 24 hours and it is all about making money for them….never able to find homes after that,” she said.

She currently has seven kittens and two dogs.

Her mom, Dawn Ferreyra added, “She has grown so much from her platform. She is looking at careers where she can help the environment and help animals and I am just so proud that she has found her passion so early so that she can really succeed in life.”

An exciting part of the program is the cultural aspect.

“I just want to make my dad proud, he loves his culture and he has instilled that into me. The Peruvians in Nebraska are so proud of me, that I have this title and I am the first Peruvian. People just assume I am Mexican, when I say I am from Peru, they are like where is that?” explained Alexa.

Mom is there every step of the way, even giving advice to others looking to represent their heritage in pageants.

“Now, where diversity is both honored in the country and misunderstood, I think it is important for people to see all people represented in all aspects and have someone give back to their community, working hard both academically and serving others, it is important to see Latinas doing that kind of work,” said Dawn.

Alexa says she has learned what true beauty actually looks like.

“I think what people stand for is what makes them beautiful. I stand for animals, that is my cause and I think it is really important for someone to believe in something,” she said.

Crown or no crown, she says her hard work has already made her a winner.

“It’s not only for me but for them to feel represented. It would just feel amazing. We represent a small portion of Latinas in America but, we are here. We are strong and we are united,” Alexa said.

Click here to read the full article on 2 News Now.

Becky G on beauty, business and looking up to J.Lo
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Becky G recently launched her own makeup line, Treslúce Beauty.

By Elana Fishman, Page Six

In 2013, Becky G made history by becoming the youngest-ever CoverGirl spokesperson at the age of 15. Now, less than a decade later, she’s at the helm of her very own beauty brand, Treslúce.

“As a young Latina businesswoman, I realized I don’t just want to be the pretty Latina face of something. I want something that’s ours, something that we own, something that’s made by us and for us,” the 24-year-old “Fulanito” singer told Page Six Style.

Treslúce gets its name from a mashup of two Spanish words. There’s “tres,” the number three — a symbolic numeral representing the mind, body and soul — followed by a conjugation of “lucir,” which means “to shine.”

“It’s just such a spiritual representation of how I identify with makeup; not just being an expression of what’s on the outside, but also from within,” Becky explained of her inspiration. “Makeup, for me, has always been kind of this intimate process of transformation to a brighter version of myself.”

The Mexican-American star, who said she’d “for sure” be a makeup artist if she wasn’t a musical artist, fell in love with cosmetics as a young age, and recalls frequently borrowing from her mom’s stash of beauty products.

“I had a young, cool mom who wasn’t like, ‘No, you’re too young for makeup,’” Becky explained. “She was all about [us] learning to express ourselves.”

And there are countless ways to do just that with Treslúce Beauty’s hero product, the “I Am” eyeshadow palette ($30), which is packed with 18 vivid matte and shimmery shades formulated with Mexican blue agave.

“I wanted to infuse little things that meant so much to me. And the blue agave is actually from Jalisco, Mexico, where my grandparents are from,” Becky shared of the unconventional ingredient. “I love tequila, so that’s probably where it came from too!”

In further nods to her roots, the palette’s packaging features a third eye design by Mexican artist Monica Loya, while the shade names — a mix of adjectives in both English and Spanish, including “divina,” “fuerte” and “unstoppable” — are meant to serve as affirmations.

And considering that her debut single was titled “Becky From the Block,” it shouldn’t be too surprising that the Latin Grammy nominee looks up to Jennifer Lopez as her personal beauty (and business) hero as she continues to build her own brand.

Click here to read the full article on Page Six.

One Step Back, Two Steps Forward — Letter from the Editor
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HISPANIC Network Magazine Fall 2021 Issue

Fall is a season heavily defined by visible transitions and change. As the earth prepares itself for winter, we get to witness a clear shift in the world around us.

Socially, I believe that is especially true this year. As our country continues to transition following the height, fall and resurgence of the COVID-19 pandemic, industries and society are looking forward to a future not defined by the struggles of the past (almost) year and half.

The Latino community, which was hit harder than almost any other, is especially taking the opportunity to move forward with renewed vigor and determination into the future. In this issue, we at Hispanic Network Magazine, are choosing to honor the changemakers of the community who share that vision.

We are also honored to showcase our Native American Special Issue as well.

Better education about and more prevalent representation of Native American and Alaska Native tribes and cultures has to become something we all fight for in our country, like our cover story actor Gil Birmingham.

Known for his iconic acting across multiple television programs as well as films, most notably his work in the hugely popular The Twilight Saga as Billy Black, a member of the Quileute tribe in La Push, Wash, he’s now mainly recognized for playing a very different character, Chief Thomas Rainwater, of the hit series Yellowstone.

Birmingham is a strong advocate for better representation of Native peoples in media and spreading discourse about their place in the American landscape. “I couldn’t be happier that there’s a Native American that’s portrayed in an educated and powerful way. That’s more realistic of what our community does have to offer,” he shared.

Read more about this longtime television and film icon on page 50.

Tawanah Reeves-Ligon
Tawanah Reeves-Ligon Editor, HISPANIC Network Magazine

Let’s also talk about the dangers of miseducation regarding Native American culture and its impact on American history after reading our interview with Cheryl Crazy Bull, president and CEO of the American Indian College Fund on page 88 as well as the “Power of Hispanic Inclusion in the Workplace” on page 42.

As part of our LGBTQ+ Special, read about Germain Arroyo, the gay, nonbinary actor changing the representation game in Hollywood on page 108.

For over a year, it feels like we have taken a step back in more ways than one, but there is still, and always will be, hope for the future. Let’s continue to walk together, hand-in-hand, as we choose to progress further with one another into a better tomorrow.

Meet The Young Latina Immigrant Behind Boston’s First Zero-Waste Store
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Latina Immigrant opens first zero waste store

By The Bay State Banner

In a sunny storefront not far from the Boston Harbor, Maria Vasco lingers off to the side of the cash register, smiling but nervous, as she watches one of her first two employees ring up a customer. For over a year, Vasco was the only employee — the founder and CEO — of Uvida, Boston’s first and only zero-waste shop.

The name comes from the Spanish word “vida” meaning “life.” Vasco said she tells customers “you give life” by shopping plastic-free and reducing waste. Uvida offers a variety of home-goods essentials in plastic-free packaging, from deodorant and lip balm in cardboard tubes to tissues and toilet paper made from recycled materials.

“The business is just myself, which in the beginning was great. But it started getting isolated, getting to be too much on my plate. Right now is my first time having employees,” Vasco told Zenger News.

The storefront opened last December during the pandemic, but Vasco launched the business as an online shop in 2019, while still a full-time student at University of Massachusetts-Boston.

“I worked part-time at restaurants and internships just to make ends meet. Then at nighttime, I would stay up until four in the morning doing market research, looking at products, making my website,” Vasco said. “And it was like the best time of my life. I just was having so much fun doing it, that it didn’t matter how much I had on my plate. I always made time for that.”

Vasco started advocating for environmental issues in high school while competing with the debate team. That’s where she first came across the statistic that in 2050 the ocean will have more plastic than fish.

“I never thought the spark I felt was based on the things I was advocating for, I thought it was because I was debating,” Vasco said.

When it came time for college, Vasco, who was born in Cali, Colombia, and moved to East Boston at age 4, chose to attend UMass-Boston for its diversity and affordability. She was undocumented until her junior year of college, making her ineligible for federal financial aid. (Massachusetts allows undocumented students to pay in-state tuition.) Vasco’s debate coach suggested she pursue a degree in political science.

“By the first semester, I was like ‘no way, I cannot do this.’ It just wasn’t my spark.”

While looking for a class to fulfill a science requirement, Vasco landed on environmental science and quickly fell in love with it. After switching her major, she started talking to her professors outside of class, learning about their specific areas of research and expertise. Through those conversations, Vasco decided she wanted to focus on plastic pollution.

“This is something I can control, because I touch plastic every day,” Vasco remembers.

It was during her freshman year of college that Vasco started trying out plastic-free products. There were some she loved, and some she didn’t, but purchasing any of them required a lot of online research. When she did settle on a product she liked, she would have to remember the website in order to restock. She wanted a curation of products she liked all in one place, and that sparked her idea for Uvida.

“I am my own ideal customer,” Vasco said. “I also need to shop plastic-free. I use all these products myself. So I realized that if I don’t have this store, even in my own city, and I have to be the one that does it, then I will.”

Click here to read the full article on The Bay State Banner.

How One Skincare Company Is Reclaiming The Clean Beauty Of Their Latina Ancestors
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VAMIGAS is a clean skin care, hair care and beauty brand created by Latinas using botanicals from Latin America. VAMIGAS

By Jennifer “Jay” Palumbo, Forbes

Multiple academic studies have found that Latinas have more hormone-disrupting chemicals in their bodies than white women. Researchers say this may be due to Latinas outspending other groups in beauty purchases by 30%. They also have higher infertility rates, breast cancer, and U.S.-born Latinas are three times more likely to experience preterm birth than their foreign-born counterparts.

According to a Nielsen report from 2013, Hispanic women are a key growth engine of the U.S. female population. They are estimated to become 30% of the total female population by 2060, while the white female population will drop to 43%. The report also predicts that by 2060, there will be no single dominant ethnic group. Instead, the female (and total) population will comprise a diverse ethnic plurality where Latinas play a sizable role.

Despite these projections, skincare brands targeting Latinas tend to hide problematic chemicals like phthalates, parabens, phenols, and preservatives in their products, often in fragrances. However, excellent products are costly and largely avoid marketing to Latinas or market them incorrectly, treating them as an afterthought or homogeneous.

Christina Kelmon, one of the few Latina investors in Silicon Valley and CEO of the makeup brand Belle en Argent, has created a skincare brand, Vamigas, that aims to reclaim the clean beauty ingredients of her ancestors. It is fragrance-free, affordable, and knows how to speak to the modern Latinx Woman.

“I read these studies when I was pregnant with my daughter, and I tried to be very mindful of what I put into my body, but it was hard, almost impossible, to find products that were clean and affordable and that spoke to me,” Kelmon shared. “This is why I created a makeup brand and a wellness and skincare brand that speaks directly to the Latinx community.”

Multiple academic studies have found that Latinas have more hormone-disrupting chemicals in their bodies than white women. Researchers say this may be due to Latinas outspending other groups in beauty purchases by 30%. They also have higher infertility rates, breast cancer, and U.S.-born Latinas are three times more likely to experience preterm birth than their foreign-born counterparts.

According to a Nielsen report from 2013, Hispanic women are a key growth engine of the U.S. female population. They are estimated to become 30% of the total female population by 2060, while the white female population will drop to 43%. The report also predicts that by 2060, there will be no single dominant ethnic group. Instead, the female (and total) population will comprise a diverse ethnic plurality where Latinas play a sizable role.

Despite these projections, skincare brands targeting Latinas tend to hide problematic chemicals like phthalates, parabens, phenols, and preservatives in their products, often in fragrances. However, excellent products are costly and largely avoid marketing to Latinas or market them incorrectly, treating them as an afterthought or homogeneous.

Christina Kelmon, one of the few Latina investors in Silicon Valley and CEO of the makeup brand Belle en Argent, has created a skincare brand, Vamigas, that aims to reclaim the clean beauty ingredients of her ancestors. It is fragrance-free, affordable, and knows how to speak to the modern Latinx Woman.

“I read these studies when I was pregnant with my daughter, and I tried to be very mindful of what I put into my body, but it was hard, almost impossible, to find products that were clean and affordable and that spoke to me,” Kelmon shared. “This is why I created a makeup brand and a wellness and skincare brand that speaks directly to the Latinx community.”

Kelmon, a 4th generation Mexican-American, and cofounder Ann Dunning, from Chile, discovered Latinas and infertility issues and the paraben-fragrance connection. As a result, they have created a line of skincare serums with clean, organic ingredients like Yerba Mate, Maracuja, Rosa Mosqueta, Prickly Pear, and Chia from Chile, Mexico Peru, Brazil, Ecuador, and more.

“We want to be the leading clean beauty and skincare brand focused on Latinas in the industry,” said Kelmon. “A wellness brand that Latinas feel connected to, that speaks our language, understands where they come from, and doesn’t use old, tired stereotypes that don’t apply to us anymore.”

Click here to read the full article on Forbes.

The future of homeownership is Latino
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homeownership growing. Single-family home under construction in the Cadence Park development of The Great Park Neighborhoods in Irvine, Calif., on April 14, 2021.

By Janet Alvarez, CNBC + Acorns

Amid the recent real estate bull market, one fact has been often overlooked: More than half of home ownership growth over the past decade has come from the Latino population. That trend is expected to continue. A study by the Urban Institute forecasts Latino buyers will comprise 70 percent of home ownership growth from 2020-2040, serving as the growth engine of American home buying. In fact, the Urban Institute suggests that Latinos will be the only ethnic or racial group that will experience a higher home ownership rate over the next couple of decades.

Financial crisis and home ownership
In the years since the 2008-2009 financial crisis and sub-prime mortgage meltdown, Latino home ownership rates declined to a low of approximately 45 percent of the Hispanic population in 2014, according to data from the National Association of Hispanic Real Estate Professionals (NAHREP). By 2020, however, that rate had rebounded to approximately 49 percent, similar to its pre-crisis peak, driven in part by lower interest rates and an improving job market.

The age structure of the Latino population — which at an average age of about 29-years-old is approximately 14 years younger than the general population — is one of the most significant contributors to the strong growth in the home ownership rate, according to NAHREP. In 2020, nearly half (43.6 percent) of Latino homebuyers were under the age of 34, compared to 37.3 percent of the general population. Today, nearly one in three Latinos is currently in the prime home buying years (25-44), according to U.S. Census Bureau data.

Additionally, as other ethnic groups’ populations grow older on average in the coming years, that tilts the home ownership growth rate further in favor of Latinos, since first-time home owners tend to be in their 20s, 30s, and 40s.

Down payments, credit scores and mortgages
Despite the trends in Latinos’ favor, there are ongoing — and new — barriers to home ownership that many Hispanics face.

Latinos purchase homes with an average down payment of 3.5 percent, and have a median credit score of 668 and median debt-to-income ratio of 41 percent, a borrower profile which may make them more vulnerable to mortgage underwriting standards cut-offs and changes, according to the NAHREP study. Additionally, historically low home inventory and a hot real estate market for entry-level buyers may create further barriers.

“The housing market is hottest in the entry-level or affordable space, and prospective buyers are competing with multiple bids for the same home,” said Dale Baker, president of home lending at KeyBank. “We are seeing more regular occurrences of buyers willing to pay over list price, which means more money down, which again presents a challenge for those looking to buy a home in our communities.”

The pricing pressure on entry-level buyers is especially acute in many large markets, where prices have increased by 10-15 percent this year. This leads to higher down payments and overall borrowing costs, when combined with interest rates that are beginning to creep upward.

“A family looking to purchase their first home can expect a larger down payment and/or mortgage payment,” Baker said. “Not only have prices gone up, but mortgage rates are rising too. While still near historically low levels, rates are off their lows of the cycle and expected to continue to increase as the economy improves. These trends both contribute to the barriers of home ownership.”

Click here to read the full article on CNBC.

Puerto Rican Artisan Wins the National Hispanic Fellowship Award
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Nellie Vera is renowned for her mastery of mundillo as an artisan

By The Weekly Journal

The ICP submitted the nomination of the distinguished artisan in the discipline of “mundillo” (handmade bobbin lace, popular in Puerto Rico and Panama), who was selected this year along with 8 other artists from all over the United States. “At 95 years old, and with a long career in the Puerto Rican arts, particularly in mundillo, Mrs. Nellie is worthy of this important award and distinction. We thank you and congratulate you for promoting this beautiful art that represents our history, culture and tradition,” said Gov. Pedro Pierluisi.

Moreover, ICP Executive Director Carlos Ruiz Cortés said “with this distinction to the artisan Nellie Vera, her career, commitment and dedication to the art of mundillo and Puerto Rican culture is recognized. Nellie has not only dedicated her life to developing and demonstrating her great talent, she has also been a teacher who has shared her knowledge with multiple generations, helping to keep alive the tradition of mundillo.”

The National Heritage Fellowship Award from the National Endowment for the Arts is the highest recognition given to excellence, trajectory, and contributions in the folk and traditional arts. This important recognition of Mrs. Nellie Vera makes her the 12th Puerto Rican to receive the prestigious award, instituted in 1982.

Nellie Vera is a renowned artisan teacher of mundillo, a native of Moca, who has received multiple awards throughout her career as Master Craftswoman (2004), Consecrated Craftswoman (2012), Patriotic Symbol (2014).

The 95-year-old “mundillera” was inducted into the Puerto Rican Handicraft Hall of Fame in 2015 and was one of the founders of the collective of “mundilleras,” Borinquen Lacers, of the Mundillo Museum in Moca and of the Mocan Artisans Workshop, which came to home over 300 artisans from the town of Moca. In 2009 she received the Artisan Excellence Award from the ICP.

Doña Nellie is part of the prestigious Directory of Great Masters of Popular Art in Latin America published by Fomento Cultural Banamex in Mexico, and her art has taken her to Spain and Belgium, both countries with a great mundillo tradition.

Click here to read the full article on The Weekly Journal.

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Upcoming Events

  1. USHCC 2021 National Conference
    September 26, 2021 - September 28, 2021
  2. HACU’s 35th Annual Conference
    October 30, 2021 - November 1, 2021
  3. LULAC 2021 National Women’s Conference
    November 12, 2021 - November 13, 2021
  4. CSUN Conference
    March 13, 2022 - March 18, 2022