Supporting an inclusive economy: small businesses, Black and Latinx entrepreneurs, and their intersection
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For many of us, connections to small businesses are deeply personal—your local barber shop or family dentist, the spot for the best pizza in town, the small contractor you call to fix your leak.

Businesses like these make up the fabric of our communities—but many don’t realize what a big role they play, collectively, in the U.S. economy.

However, they face unique challenges even in the strongest of times and now, amidst the covid-19 pandemic, many small businesses are struggling to survive.

The situation at hand

JPMorgan Chase Institute research found that prior to the covid-19 pandemic, typical small businesses had only enough cash on hand to keep the lights on for two to three weeks. This was even more pronounced for small businesses in majority-Black and Latinx communities, where the typical business had only one to two weeks of reserves.

Interestingly, researchers found that in the Fall of 2020, many small businesses actually had cash reserves at higher levels than normal. This seems like great news—but when you look under the hood, the situation is more precarious. [3]

There are two factors to explain the elevated reserves: 1) an injection of cash from federal and local policy shored up many of the businesses likely to face a shortfall, and 2) a decision many businesses made to delay or dial back payments on things like upkeep of key assets, limiting wages or employee benefits, or other choices that may not be financially healthy in the months or years ahead.[4]

So, while cash balances are larger than usual, they may not be enough for small businesses to continue to survive in these tumultuous times. Expenses have already begun to outpace revenue. This trend could have a disproportionate impact on Black- and Latinx-owned companies, that tend to experience lower revenues and profit margins compared to white-owned counterparts.[5]

Help in many forms

Many small businesses face similar challenges: lack of access to capital and resources to grow. However, businesses owned by people of color and other underserved groups face these challenges more acutely. For example, according to the JPMorgan Chase Institute, Black, Latinx and women-owned small businesses are underrepresented among firms with substantial external financing. While there are no simple solutions, business, government and nonprofit leaders should work together to support, sustain and grow these critical enterprises.

For example, December’s $900 billion stimulus package included a second infusion of PPP funds, with $12 billion set aside for Community Development Financial Institutions (CDFIs) and Minority Depository Institutions (MDIs).

While the terms might be unfamiliar, you likely already know your local CDFI or MDI. Some local banks or credit unions might fall into this category.

An MDI is a bank whose ownership or leadership is made up of a majority of people of color. CDFIs are community lenders, which primarily finance in low- and moderate-income communities and focus on small businesses, as well as affordable housing and nonprofits. Both MDIs and CDFIs earn these designations from the federal government, due to the vital financial services they provide in communities that are often underserved. CDFIs in particular are designed to meet these needs by offering capital and guidance to help ensure the success of vulnerable businesses. We think that’s a winning combination.

But MDIs and CDFIs need banks to provide additional capital to fund this critical work in communities. Here’s where JPMorgan Chase comes in.

Part of the solution

We believe that business has a role to play in addressing societal issues, along with business and community leaders. JPMorgan Chase is committed to building a more inclusive economy and our support for small business, especially in Black and Latinx communities, is a critical element of this work.

That’s why, in February, the firm announced new initiatives focused on providing MDIs and diverse-led CDFIs with additional access to capital, connections to institutional investors, specialty support for Black-led commercial projects, and mentorship and training opportunities. Initial investments and commitments to minority-owned and Black-led MDIs included Liberty Bank and Trust, M&F Bank, Carver Federal Savings Bank and Broadway Federal Bank. The firm also committed $42.5 million to expand the Entrepreneurs of Color Fund to reach new U.S. cities in 2021, providing loans and technical assistance to minority-owned small businesses in collaboration with LISC and a network of CDFIs. Since its inception in Detroit in 2015, the Entrepreneurs of Color Fund has deployed more than $32 million to Black, Latinx and other underserved entrepreneurs, including Jimmie Williams from Chicago, who received a small business loan to scale his landscaping company. In addition, we continue our direct support for small business, including through PPP.

This work is part of the $30 billion commitment over five years we announced in October 2020 to provide economic opportunity to underserved communities to help close the racial wealth divide. The firm is continuing to put this commitment into practice by combining our business, policy, data and philanthropic expertise.

We are committing $350 million over five years to help grow Black, Latinx, woman-owned and other underserved small businesses. This includes:

Philanthropy, low-cost loans and direct equity investments: Supporting the signature Ascend Program, helping build the capacity of diverse-led nonprofits across the globe to more effectively support entrepreneurs, and investing in early-stage businesses to help companies drive economic opportunity, including in Black and Latinx communities. Last month we made our initial direct equity investment in Bitwise Industries.
Policy: Releasing new data-driven policy solutions such as increasing resources for the Small Business Administration (SBA) Microloan program, which provides loans of up to $50,000 to help small businesses. The firm will support advancing these policy reforms to help address the immediate and long-term challenges small business owners face.
Supplier diversity: Spending an additional $750 million with Black and Latinx suppliers, and co-investing up to $200 million in middle market businesses that are or will be minority owned via a new initiative with Ariel Alternatives.
Wrap-around support: Launching a nationwide Minority Entrepreneurs program to help entrepreneurs in historically underserved areas access 1:1 coaching, technical assistance and capital.

Together, these commitments will help reduce barriers to capital access and support the growth of thousands of additional underserved businesses.

Read the full article on the Washington Post.

Hispanics In Wine Organization Aims To Empower Latinx Wine Communities
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two women smile at the camera and hold a glass of wine as the sun sets in the background

Social organization Hispanics in Wine was founded with the aim of promoting equality and diversity and helping Latinx professionals advance in the wine industry. Founded in September 2020, it consists of a social media space and website which serve as a digital platform for insight into opportunities and resources for members of the community.

It was established by Lydia Richards and Maria Calvert alongside wine professional Ivonne Nill. The organization’s mission is to give back to Spanish-speaking communities by promoting equality and helping the new generation of Latinx professionals advance in the wine and hospitality industries. Hispanics in Wine also intends to help wine companies better communicate with their Spanish-speaking consumers.

Photo: Forbes

Cofounders Maria Calvert and Lydia Richards met while working in wine public relations at Colangelo & Partners, a well-known agency with offices in New York and California. Calvert, a native of Quito, Ecuador, is currently working as an independent Public Relations Consultant with a focus on startup and established brands in wine and food, while Richards, who hails from Panama, recently started a job as PR Manager at Taub Family Companies: Palm Bay International and Taub Family Selections.

At this time Hispanics in Wine has more than 30 members and is prepared to grow as word spreads within the wine and hospitality industries. Hispanics in Wine aims to encourage and connect people from diverse backgrounds to pursue their career path in the industry through the organization. It also intends to help wine brands and companies cater to the Latinx population in the U.S., whose buying power is forecasted to top $1.9 trillion by 2023.

As Women’s Month draws to a close, we are concluding our focus on women in the wine industry with this interview of co-founder Maria Calvert.

World Wine Guys: What was the impetus behind starting Hispanics in Wine?

Maria Calvert: In 2018, I transitioned to the wine industry and met Lydia Richards at a public relations agency. As part of our PR jobs, we work closely with all types of professionals in the alcohol beverage and hospitality industries, including sommeliers, retail stores, restaurants, trade, press, wine brands, winemakers, marketing professionals, and many others. Coming new into the wine industry, you see people of color cutting the grapes and working behind the scenes, but we noticed the lack of representation and diversity when attending trade events, press trips, and executive meetings. In addition to the lack of BIPOC, Hispanic, and Latinx professionals in decision-making roles, we noticed the lack of Spanish language resources for our community, brands neglecting Hispanic and Latinx consumers, and the need to amplify the work done by vineyard stewards.

As a result of our professional experience as two Latina immigrants in the wine industry and Covid disproportionately impacting the hospitality industry and minority communities, we decided to launch Hispanics in Wine in September 2020. We chose this month in honor of Hispanic Heritage Month. Culturally, Hispanics and Latinx work together as a community; it’s part of our pride, family, our roots. Community is so important to us, and this is something that we are trying to replicate with Hispanics in Wine. We created this centralized digital space for individuals to feel welcomed by the industry, to find important English and Spanish resources, to provide a sense of community with other Hispanics & Latinx alcohol and hospitality professionals, and more importantly, to educate the public about our communities and amplify the diverse talent and knowledge we offer and promote more representation in the industry.

WWG: Which areas of the wine community have you drawn members from thus far? 

MC: The Hispanics in Wine team are four women with different professional careers, hailing from different countries, and different journeys in the wine industry: Lydia Richards, Ivonne Nill, Emilia Alvarez, and myself. It is important to highlight our team diversity because it allows us to understand the industry’s needs, bridging the gap for opportunities and language, and build a broad Hispanic and Latinx beverage and hospitality community.

As a result of our team’s efforts and continued outreach, we have connected with wine professionals across the United States and worldwide. We have a community that covers the spectrum of wine and hospitality. For example, we have Nial Harris García, Wine Director at the Conrad Hotel in Washington D.C., Hugo Arias, Head Sommelier at The Grill in Washington D.C., Gabriela Fernández, Marketing and Event Coordinator for a California wine producer, Jesica Vargas, Founder and Wine Blogger of AndesUncorked, DeAnna Ornelas, President of non-profit organization AHIVOY, Sam Parra, Owner of PARRA Wines Co., and many others. Our Hispanics in Wine community is growing every day, and we have received tremendous support from many wine professionals in the industry who want to help in any way possible.

WWG: How are you reaching Latinx members of the wine community in order to let them know about Hispanics in Wine?

MC: We are working with our Hispanics in Wine community to help spread the word, share the “Hispanics in Wine Spotlight Series” within their network, and notify other Hispanics and Latinx professionals about this initiative. We started Hispanics in Wine on social media, and we now have a website. We have received inquiries from individuals trying to pursue a career in wine who reached out to us via Instagram, and individuals who found our website via Google search. We have also received inquiries from other Hispanic and Latinx professionals asking how they can help with the initiative and perhaps serve as mentors.

WWG: Can you tell us about some of the initiatives that Hispanics in Wine has implemented?

MC: We launched the “Hispanics in Wine Spotlight Series,” where the team conducts virtual English and Spanish interviews with talented Hispanic and Latinx professionals in the United States and worldwide, such as sommeliers, wine producers, marketing experts, retailer owners, portfolio specialists, social influencers, and bloggers, to learn about their journey in the wine industry, speak about educational opportunities, and provide essential advice to the next generation as well as changes they want to see in the industry.

Our mission with these interviews is to inspire individuals to enter the industry, thereby increasing the talent we offer as a community. Ultimately, we want to increase pressure on companies to hire Hispanic and Latinx professionals for leadership roles, drawing from our deep well of unique backgrounds, experiences, viewpoints. According to Nielsen data, by 2023, we expect the buying power of the U.S. Latinx population to top $1.9 trillion, which is higher than the gross domestic product of countries like Australia, Spain, and Mexico. Targeting this quickly growing consumer base by aligning with Hispanic and Latinx values has never been more critical.

Through the “Hispanics in Wine Spotlight Series,” we also aim to highlight the diverse backgrounds of the Hispanic and Latinx communities in the United States and worldwide. We hail from vastly different geographies, whether Latin America, Central America, the Caribbean, Spain, or the United States; we have different traditions, we look different, and in some instances, we claim unique local languages, such as Guaraní in Paraguay, Catalan in Spain, or Quechua in Ecuador.

Additionally, with our public relations expertise, we are also working with the local and national press to include Hispanics and Latinx alcohol beverage and hospitality professionals at the forefront for feature stories and share their knowledge with key external stakeholders. In the near future, we hope to execute a program aimed at providing educational training, scholarships, and professional opportunities for advancing in the industry – both via in-house opportunities and partnerships with external organizations. Lastly, we are also looking to partner with wine companies looking to tap into the Hispanic and Latinx consumer market.

Read the full article at Forbes.

Latina entrepreneurs find a space online to thrive in pandemic
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Amaury Vidales holds a shirt with a number so viewers of her "Amaury's Accessories" livestream can comment and purchase the shirt through a Facebook Live event inside of her Eden Prairie, Minn., home on March 10.

By  Kathryn Styer Martinez

Amaury Vidales goes live weekly on her Facebook page, Amaury Accesorios, to show prospective shoppers what new things she has to sell — but it’s not just another virtual boutique.

Between the spontaneous bidding wars, music and banter with customers, Vidales creates a shopping experience that is a mix of buzzing zocalos found in the centers of Mexican cities, bustling open-air tianguis where shoppers can find all manner of items and an artisan handmade crafts fair.

Photo: Evan Frost | MPR News

She tries to include a new surprise item each week. Recently, it was a mini lavadero for makeup brushes. “Everybody in Mexico has [a lavadero] in [their] house,” said Vidales. The small handmade replica comes complete with a mini soap and it’s own carrying case.

Vidales, 47, represents a new kind of entrepreneur, someone who’s built a following online for experiences that have become scarce during the COVID-19 pandemic. In the process, she’s created an online space for community members to come together in an isolated world.

“It’s kind of like an escape from home and escape from your job. It’s like a fun place to hang out,” said her daughter, Regina Olono Vidales. “Most people just show up and they stay the full four hours.”

Her mother is also part of a growing wave of Latino small business owners in Minnesota and across the country. Latino-owned businesses grew by 34 percent compared to non-Latinos at just 1 percent over the past decade, according to a recent study by the Stanford Latino Entrepreneurship Initiative.

That report also found Latina business owners had been especially hurt by the pandemic, making Vidales’ success that much more intriguing.

Frida Kahlo an inspiration

Vidales reaches clients through her Facebook page, negotiates sales and follow-up calls through messaging applications and even sources her suppliers through Instagram accounts. All payments are made virtually.

She launched in 2019, before the pandemic, as a way to help pay her daughter’s college tuition and other family expenses. She said when she started, there were only a few other women like her selling goods through their social media accounts. The market exploded last year as COVID-19 kept people away from public gathering spaces.

Olono Vidales helps her mother with the weekly live events, along with her 12-year-old brother and Vidales’ husband, both named Javier.

On a recent broadcast, Vidales dressed in a shirt reminiscent of one worn by Salma Hayek in the movie “Frida.” She freshened her lipstick and turned on her ring light and smartphone as Latino pop music set the mood in the background.

As the four-hour event rolled on, the energy turned up. Vidales greeted people coming into the live chat by name while showing items for sale accompanied by their item number. Sometimes, bidding wars ensue, Olono Vidales said.

Vidales, who grew up in Sonora, Mexico, had long wanted to become a business owner. The virtual boutique has helped make her less shy and a polished public speaker, her daughter said.

Frida Kahlo’s importance to the boutique transcends fashion. The painter is prominent in many of the images. Women, especially Mexican women, look up to Kahlo as someone who achieved so much and never gave up despite her suffering.

Read the full article at mprnews.

Rosalía Just Revealed An Espadrille Air Force 1 On Instagram And I Am Spiraling
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Rosalia wearing a colorful bandana and looking at the camera

By Kelsey Stiegman, Yahoo Life

Yesterday, Rosalía gave fans a sneak peek at what seems to be an upcoming Nike collab starring the internet’s favorite shoe. The singer shared a video showing off the “AFI ESPADRILLE,” a Spanish take on the famed sneaker style.

Rosalía’s shoes combine the classic shape of an Air Force 1, with details taken from Spain’s traditional sandals, including a suede upper, ribbon laces, and a contrast stitch at the sole.

Inside the shoe, reads the phrase: “We just did it, Rosalía.”

As of now, Rosalía hasn’t expanded on her original post. It’s unclear whether these are a one-off design made custom for Rosalía or if these will soon hit Nike stories across the nation. That being said, the singer has been dropping hella hints on her Instagram over the past few months. First, there was this subtle shot of the espadrille sneakers…

A few days later, she posted a selfie, captioned: “Just did it.” In the pic, Rosalía wears nothing but a swoosh-printed sports bra.

Back in January, she even wore a Nike puffer jacket in the “Lo Vas a Olvidar” music video with Billie Eilish. (I’m not even including all the other Nike sneakers she’s worn because we’d be here all day.)

To learn more about Rosalia’s teaser for Nike, click here.

Habits Highly Successful Business Managers Have (and How to Get Them)
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According to Gallup, bad managers cost businesses billions each year, and account for at least 70% of variances in employee engagement scores. Having a highly successful business manager is crucial to the overall success of a company.

The problem, however, is that not everyone knows what type of habits effective managers have. By being able to identify what those habits are, businesses can take action to find the right people to fill the position, and managers can boost their productivity and increase their efficiency.

“There is always room for improvement, no matter how great of a manager you are,” explains Leon Goren, president and chief executive officer of PEO Leadership. “The good news is that making those improvements can often be simple. It’s just a matter of taking the steps to make it happen, to incorporate new habits that will lead to better outcomes.”

When managers take action to create effective habits, they see positive results in the overall success of their business. Here are some of the habits of highly successful business managers and how to nurture them:

  • Delegation skills. Highly successful leaders know how to delegate, rather than trying to do everything on their own. It’s imperative to learn to trust the people on your team.  If this is an issue for you, start by delegating small tasks and building on them. It’s also important that you have the right people in the right jobs.
  • Building a strong team. When hiring for your team, don’t just look at the candidate’s past experience and qualifications. Make sure that they are a good fit for your team and your overall corporate culture. Do they share the same values? Will they fit into your team’s unique dynamics? Do they understand what the expectations are? When you have the most qualified people – from both a fit and skills perspective, you will not only feel comfortable delegating tasks to them, you will also know they are working toward reaching your company goals. The right employees know how to work efficiently, are engaged, and exponentially help the company succeed.
  • Commitment to learning. The best managers never stop learning and understand that they will never know it all. They are committed to their development, they collaborate and bounce ideas off others, and they have mentors and join peer advisory boards to help them create robust and innovative solutions. These leaders continue to learn from others by discussing their challenges and opportunities and leveraging the knowledge and experience of their peers to help them grow. Joining a community like PEO Leadership, through their Senior Leadership Group, is a great investment in your personal, professional, and organizational growth.
  • Moving past fear. Being afraid to act can stifle management, which holds companies back. Highly successful leaders look to the future and are not afraid to take calculated risks. If this is something you are not comfortable with, consider engaging a leadership coach or joining a peer advisory board. Sharing your challenges and opportunities and getting feedback from multiple perspectives on your intended tactics, will enable you to apply the strategic advice to your plans and implement robust solutions. Having a mentor or successful peers review your plans will give you the confidence you need to carry them out.
  • Listening to others. Learn to actively listen to others. This is a skill that many people lack, even though it can be crucial to business success. Listen to your team, colleagues, mentors, etc. Listening doesn’t mean you have to heed their advice; nonetheless, hearing their thoughts, getting multiple perspectives and being an active listener, will help make you a more effective leader.

“It may seem overwhelming for someone to start laying the foundation to create numerous new habits all at once,” says Goren. “The best way to start is by selecting one thing to work on at a time. Once you have a good handle on it, move on to the next habit you’d like to incorporate. Before you know it, you will have many of these down, and it will be smooth sailing.”

PEO Leadership offers an executive leadership community that represents over 100 business leaders, successful entrepreneurs, and top executives. Its services include peer advisory boards, executive advisors/coaches, community connections, strategic business advice, an annual world-class leadership conference, and thought leadership events including PEO Leadership’s “The Way Forward” live webcast and podcast. The company is owned by Leon Goren, who has over 25 years of leadership experience.

PEO Leadership offers leadership advisory services in six categories, including for Presidents/C-suite executives of large national and multinational organizations, entrepreneurs of large national and multinational companies, global executives, small business entrepreneurs, senior executives, and businesses in transition. There is a 60-day free trial Leadership Bootcamp available. To get more information or obtain a free trial, visit the site at: https://peo-leadership.com.

About PEO Leadership

PEO Leadership is a Canadian peer-to-peer leadership advisory firm that has been the destination for business leaders to regularly meet and discuss important issues, solve problems and explore new opportunities since 1991. The organization provides a safe and highly confidential environment, with PEO Executive Advisors, who facilitate stimulating and astute dialogue to leverage the collective experience, creativity, intellect and wisdom of the Peer Advisory Board and the PEO Leadership Community at large. They support, cultivate and accelerate business leaders’ leadership excellence to achieve great impact through the organizations they lead, the communities they serve and the lives they live. Current members include Umbra, Miele, Crayola, ThinkOn and Nestle. For more information about the company and services, visit the site at: https://peo-leadership.com.

Study Says Hispanic Consumers Plan to Shop More Online
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Image of presents, with green and red lines on top

The power of the Hispanic community at retail continues to gain ground, according to a Univision proprietary study.

There are 62 million Hispanics in the U.S. accounting for 19 percent of the country’s population. In an interview Tuesday, Univision’s executive vice president of research, insights and analytics Roberto Ruiz referenced the youthful makeup and buying strength of the Hispanic market.

Twenty-three percent of babies born in the U.S. are Hispanic. And Hispanics have a younger median age — 30 compared to 42 for non-Hispanics.

(Image Credit – Morning Consult)

Traditionally, Hispanic consumers have represented a higher percentage of brick-and-mortar shoppers versus online, since in-store shopping is practically a form of entertainment especially among bigger families, Ruiz said.

Previous research has indicated that there is always a sense of discovery in shopping in stores. Before the coronavirus crisis, 53 percent of Hispanic respondents preferred to shop in stores and 47 percent preferred online shopping. The pandemic propelled online shopping and for Hispanics that shifted to 63 percent, Ruiz said.

“What is most surprising is the speed at which the Hispanic consumer has pivoted to e-commerce across categories. Now when Hispanics are asked about what they expect to happen after COVID-19, they are saying that 53 percent of their shopping will be online, compared to 48 percent online for non-Hispanics,” Ruiz said.

As for whether that shift is more indicative of how the pandemic has made many shoppers more comfortable about buying things online and they see no need to return to in-store shopping, he said, “Yes, however, everything we do is comparing Hispanic to non-Hispanic [people]. Non-Hispanics are telling us that 48 percent of their shopping will be online and 52 percent will be brick-and-mortar.” He added that he was surprised that more than half of Hispanic respondents said they will continue to shop online.

Continue to the original article at WWD.

Community Supports Restaurant Owner After The Video About Struggling Business
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Restaurant affected by COVID

Support is pouring in for a Long Beach restaurant owner following an emotional last-ditch plea for help as the business was on the verge of closing due to the ongoing coronavirus pandemic.

In a tearful video, Oscar Rodriguez, who opened Cantarito Molito’s Grill on Pacific Coast Highway just about a year ago, could be seen tearfully informing his customers that his business has been drowning in debt and may potentially close.

“I don’t want to close my doors. I want to keep going because I do believe in this beautiful restaurant,” Rodriguez said, as he struggled to fight back tears. “I know I need to keep going because help is on the way, but I don’t know I can keep going.”

Like millions of business owners struggling to stay open, Rodriguez says bills are piling up without money coming innot even enough to buy meat for the few orders he had.

“I looked in the drawer and I only had like $50 in there,” he said, urging people to help as much as they can.

The emotional, heartfelt video captured the hearts of many in the community who listened to Rodriguez’s calls for help to keep his 30-year long dream alive. As of Sunday afternoon, the video has picked up over 90,000 views.

Robert Reedy, a resident from Whittier who traveled to Long Beach to eat at Cantarito Molito’s Grill , said Rodriguez’s video “really touched me because I know how much it took for him to make that video, to be that open and lay it all out there it brought tears to my eyes actually,”

Rodriguez says Cantarito Molito’s Grill is more than just a restaurantit’s a part of his community, and one he gives back to.

Some of his loyal customers who were dining at the restaurant Sunday said Rodriguez is known to bring people together with great food.

Rodriguez’s own staff set up a GoFundMe account to accept donations to keep the restaurant going. As of Sunday evening, the account surpassed its fundraising goal of $15,000.

Read the original article at KTLA News.

An Online Store is Using Latino Humor — and Gaining Fans
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Latina and Latino wearing shirt with Sugar Skulls

By Cynthia Silva for NBC News

An online shop is standing out for its use of funny and unconventional phrases that resonate with many Latinos, and it’s gaining a fan base on social media.

“We try to touch on things that are funny and sincere. I think that resonates with people,” says House of Chingasos founder Carlos Ugalde.

The House of Chingasos focuses on tailoring their designs to reflect the joys of being Latino — with sayings from sweet childhood rhymes to sarcastic takes on how Latinos are seen.

(Image Credit – NBC News)

“We try to touch on things that are funny and sincere. I think that resonates with people — they go, ‘Oh my gosh, I remember chingasos!’” Carlos Ugalde, 49, told NBC News. Chingasos is slang for a beating or going to blows with someone, although it can mean a harsher curse word to some.

One T-shirt reads “Cafecito Y Chisme” (coffee and gossip), while a woman’s T-shirt reads “Tamale Squad,” with “La jefa” (female boss) underneath. A man’s T-shirt reads “Menudo wrecking machine,” a reference to a popular dish made with tripe.

Another item refers to “colita de rana,” which literally means frog’s tail but is really known as part of a Spanish-language nursery rhyme to console children after they’ve been hurt or when they’re sick. “Sana, sana, colita de rana (Heal, heal, little frog’s tail …),” the rhyme starts.

“It pulls on the heartstrings and people connect with that,” Ugalde said about some of his phrases. Another T-shirt makes a political point — reading “I only look illegal,” with the phrase #Deportracism underneath the stark phrase.

The Las Vegas-based store has nearly 117,000 followers on Facebook and Instagram, where they often share memes that Latinos can relate to. The actor Mario Lopez and Oscar De La Hoya, the former professional boxer, have become fans of the store’s shirts.

Tread the original article at NBC News.

 

A Guide To Rebuilding Your Small Business For Latino Entrepreneurs
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Latina business woman professional in a suit standing looking confident with arms crossed

by CNBC

The Covid-19 crisis has hit Latino small businesses particularly hard, including not being able to access PPP funding at a similar rate to other business owners. And many individual proprietors or small, family-owned businesses may feel the impact of Covid more directly, as the pandemic has disproportionately impacted the Latino community.

If you’re a Latino entrepreneur or small business owner, know that you’re not alone, and that there are tools, funding, and mentorship available to help you succeed through this crisis. Below, we’ve compiled a list of some essential tools that can help Latino small business owners rebuild and thrive.

Social media & digital tools

Using social media to your maximum advantage is a cost-effective way to market your business, strengthen customer relationships, and sell through new channels. Social media is an indispensable tool to help level the playing field and grow your business during good and challenging times.

Business accelerators

Start-up accelerators can help early-stage entrepreneurs find training, mentorship, resources, and potential funding for their new ventures. Some are focused exclusively on Latino-owned start-ups, and can be found in metro areas throughout the United States.

Networking & business support groups

The Latino small business community enjoys support at the local and national level from a variety of organizations that help Hispanic business owners find the resources they need to succeed.

A good starting point: Most major cities have a Hispanic Chamber of Commerce that can help you access local support, and some heavily Latino-populated cities, such as Miami, have many other networking groups.

Read the full article at CNBC.

Tips for Leading a Strong and Diverse Team During a Pandemic
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Diverse group of professionals, wearing masks,

By Mariano Garcia,
Civil Trial Attorney, Searcy Denney Scarola Barnhart & Shipley PA

The coronavirus pandemic has caused a healthcare and economic crisis across the country and around the globe. It has also posed some difficult questions for businesses and their workers, like law firms and their attorneys and staff.

There has been a wide range of issues stemming from the pandemic. As an employer with offices throughout Florida, we also have first-hand experience with some of the complications caused by the economic downturn. At the same time, we also understand how important it is to maintain a diverse and inclusive workplace. This is an essential part of our identity as a law firm, which we believe helps us better serve the people and businesses we represent.

Businesses, including law firms, must understand that employment-related and other decisions made now in response to the pandemic can have a long-term impact. They should be mindful of how those moves can affect their ability to recruit and retain a diverse and capable workforce.

Below are some essential tips for weathering COVID-19 without jeopardizing your team.

Keep Diversity in Mind When Considering Cutbacks.

Mariano Garcia
Mariano Garcia

The crisis has unfortunately forced some employers to trim their payrolls by cutting the headcount. Still, it is vital to retain a diverse and inclusive workforce during the pandemic and to be able to retain talent when economic conditions improve.

Company leaders can prioritize diversity by keeping it at top-of-mind when deciding whom to lay off and whom to keep on the job. They should ensure that such decisions are based on objective criteria rather than subjective factors that may make diverse employees more susceptible to the termination.

Leaders can also combat potential biases by being mindful of assignment creation, especially as many employees continue to work from home. Providing your diverse workforce with opportunities to work on important projects or tasks can go a long way in helping all to build confidence and experience on the job.

Understand That Everyone Has Different Personal Obligations

The pandemic, school closures, and the shift to telework can be incredibly stressful for working parents and people who are caring for the elderly or other family members.

It is crucial to acknowledge that everyone has different cultural and personal obligations, and it is especially important to show a commitment to working with employees during this time of anxiety and uncertainty. Allowing for flexible time off during the week and alternative scheduling arrangements can play a huge role in easing the burden for many employees.

Supplement In-Person Networking with Resources for Remote Profile Building

Although social distancing means many people are staying home, it does not mean that all career-building and networking opportunities need to be put on pause.

Law firms and other businesses should already be thinking about helping people bolster their online networking efforts. Tutorials on leveraging Linkedin, getting involved in webinars and other events, and participating in professional organizations can ultimately lead to maintaining and/or expanding contacts.

Internal marketing departments can play a crucial role in this training and development. It is also important to implement standards for tracking these efforts to ensure that they pay off in the long run.

Following the above tips can help all business leaders maintain a strong and diverse team of employees.

Searcy Denney Scarola Barnhart & Shipley PA is a Florida-based personal injury law firm that has represented thousands of clients with car accident, medical malpractice, brain injury and numerous other injury claims.

With few Black and Hispanic executives, Lyft and Uber face long road to hailing a racially diverse workforce
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Ride-hailing companies Lyft and Uber face a long road in creating more racial equity at the top of their organizations, a new USA TODAY analysis shows.

A snapshot of leadership at both companies illustrates their ongoing struggle to boost the number of African Americans, Hispanics and Latinos, who are sharply underrepresented in nearly every part of the technology industry except in administrative roles.

Lyft has made progress in bringing aboard Black executives, surpassing rival Uber and its Big Tech counterparts, according to 2018 figures, the most recent government data available.

Six out of 49, or 12%, of senior leaders at the company – individuals within two reporting levels of the CEO – are Black, compared with 3% of senior leadership at Facebook, 3.4% at Google and 2.4% at Uber.

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