Discussing Your Strengths in a Job Interview
LinkedIn
interviewees on Zoom call discussing their resumes

When you’re interviewing for a job, there’s a strong chance that a recruiter or potential boss will ask what you believe are your strengths. This is an easy question to answer. Interviewers will certainly want to know that your perceived strengths line up with the position you’re seeking, but they are also interested in whether you’re self-aware and confident. With a little practice, you can answer that question without appearing either arrogant or overly humble. Here’s how.

Show Your Strengths: STAR Method in Action

Talking about your strengths is an opportunity to show why you’d be a great fit for the job and how your skills align with the company or team. The key is to think about what strengths you have that match one or more of the aspects of the job description. A strength can be either a technical skill or a soft skill, such as teamwork or communication.

Once you’ve decided which of your strengths you want to feature, it’s time to identify real life examples where you’ve demonstrated that strength. The best way to approach behavioral questions is to use the STAR method. This helps you break down a scenario and explain how you successfully navigated it.

Situation: Offer some background on the task or challenge that you’ll be addressing.

Task: Define what your role and responsibilities were for the particular situation.

Action: Explain what steps you took or ideas you offered to help solve the problem or tackle that challenge.

Result: Share how the situation was resolved, highlighting how your actions helped reach that conclusion.

Here’s an example:

If you interview for a position that requires you to lead or even be part of a team, you might choose to say one of your strengths is leadership.

Situation: I volunteer as a gardener at a local park and enjoy working with new volunteers.

Task: The park identified a need to educate new volunteers about native plants.

Action: I organized a training session to teach my team members about native plants.

Result: The new volunteers found it so useful that the training is now part of the new volunteer onboarding process.

In this scenario, an interviewer might recognize your ability to take initiative to address needs and lead a new volunteer training. While this answer may seem simple, it demonstrates your strength in both initiative and leadership, which are valuable traits to all employers.

If you find it is hard to identify your strengths, consider your ability to:

  • Collaborate
  • Solve problems
  • Take direction and focus on tasks
  • Use technology
  • Lead or mentor

Rehearsing your answers can also help you feel prepared when heading into your next interview. Common interview questions to consider include:

  • “Why do you want this job?”
  • “Tell me about a time when you had to learn something quickly but knew nothing about it before.”
  • “Tell me about a time you made a mistake.”
  • “Tell me about a goal you set and how you achieved it.”
  • “What is one of your weaknesses?”

Reflect on your skills and accomplishments. Think about why they qualify you to succeed in the job you’re applying for. Think about the strengths of your professional role models and whether you have some of those same qualities. Consider a time when a teammate shared something they admired about you. Or think back to any times you received recognition for your work and what skills allowed you to shine.

Source: Ticket to Work

Latina-owned business receives grant from Eva Longoria Foundation
LinkedIn
Eva Longoria speaking in front of a zoom camera giving her speech for the Critics Choice Awards

By Roxana Becerril, San Diego Tribune

From being an Uber driver to becoming a business owner, Mirna Guardiola is one of the 4.65 million Latino business owners in the U.S. to prove they can achieve more than most could imagine.

As the fastest-growing segment of U.S. small businesses, Latino-owned companies are taking the lead in terms of revenue, according to Forbes late last year.

Their funding, however, not so much.

From 2020 to 2021, the funding rate for Latino-owned businesses was 34.5% in comparison to that of non-Latino-owned companies, which was 36.6%.

Luckily for Latino entrepreneurs, the Eva Longoria Foundation recently partnered with nonprofit microlender Accessity to award $10,000 worth of grants to 12 Latina-owned businesses.

Among the recipients: Guardiola’s handbag business, Mujer Brave.

A mother of three, Guardiola emigrated from Culiacán, Sinaloa, to San Diego, with beginner-level English and very little experience in accounting. After her divorce, she was motivated to provide for her family and worked as a driver for Uber and Lyft.

The COVID-19 pandemic hit in 2020, and Guardiola’s driver job was put on hold, leading her to discover the Spanish-language Accessity Academy for Business Success program.

After the 10-week program, Guardiola was equipped with the necessary tools to launch her own business despite the ongoing pandemic and in June 2020, it became a reality.

She combined her entrepreneurial efforts with merchandise she sold on Facebook Marketplace and at the Swap Meet as a hobby, and she started Mujer Brave mid-pandemic.

Operating from her home in San Ysidro with merchandise from artisans in Mexico, Guardiola sells handbags online and at some in-person events. She still drives for Uber and Lyft, but now counts on her business not only as an additional stream of income but as a source of motivation for other women like her.

She says her company is meant to “inspire other women to never give up,” hence the name of her business, which translates to “brave woman.”

Giving thanks to Accessity is not enough to show appreciation for the program and support she received there, she said.

“They believed in me as a woman entrepreneur and I am very grateful,” Guardiola said. “Their support is worth more than the money I have earned.”

Guardiola will be using the $1,000 grant she received from Accessity to fund marketing and social media campaigns. According to Accessity, the grant recipients, who all graduated from its success program, were chosen based on their application and if their business is currently in operation and demonstrates “resilience, resourcefulness and growth.”

Click here to read the full article on San Diego Tribune.

The 10 Worst Resume Mistakes to Avoid
LinkedIn
mans hand wading up a piece of paper and throwing in the trash bin

Peter Vogt, Monster contributor

Common resume mistakes are deceptively easy to make. You’ve been applying to jobs like crazy, but it seems as though all of your applications have disappeared into the black hole of the Internet.

Wondering why your resume isn’t getting you any interviews? We’re willing to bet it’s not because you’re unqualified or just not good enough (which, for the record, you are good enough). It’s likely because resume mistakes are causing one or more fatal errors.

Job seekers, beware! All it takes is just one to strike your job search dead in its tracks. Definitely something entry-level workers need to be on the lookout for when writing your first resume.

Think your resume is perfect and bulletproof? Even the most experienced professionals still find themselves guilty of making resume mistakes. Plural.

With only a mere six seconds to “wow” a recruiter, having any kind of mistake on your resume is not a risk even the most daring of job seekers should take. After all, your resume is the first point of contact you make with a potential employer, so you want that first impression to be a strong, clear demonstration of just how awesome you are at what you do. That’s how you get an interview—and then once you rock that, a job.

As you write your resume—or give your resume its six-month update—make sure it doesn’t include any of these common resume mistakes listed below.

1. Typos and Grammatical Errors

Yes, we know, it’s probably the most obvious of all resume tips: It needs to be grammatically perfect. If your resume isn’t, employers will read between the lines and draw not-so-flattering conclusions about you, like, “This person can’t write,” or, “This person obviously doesn’t care.”

2. Lack of Specifics

Your resume shouldn’t simply state the obvious to a hiring manager. Employers need to understand what you’ve done and accomplished. For example:

A. Worked with employees in a restaurant setting
B. Recruited, hired, trained and supervised more than 20 employees in a restaurant with $2 million in annual sales

Both of these phrases could describe the same person, but the details and specifics in example B will more likely grab an employer’s attention.

3. Attempting the “One–Size–Fits–All” Approach

Whenever you try to develop a generic resume to send to all job ads, you almost always end up with something employers will toss in the recycle bin. Your lack of effort screams, “I’m not particularly interested in your company. Frankly, any ol’ job will do.”

Employers want to feel special and want you to write a resume specifically for them. They expect you to clearly show how and why you fit the position in a specific organization.

4. Highlighting Duties Instead of Accomplishments

Your resume needs to show how good you are at your job, but it’s all too easy to slip into a mode where you simply start listing your duties. For example:

Attended group meetings and recorded minutes
Worked with children in a day-care setting
Updated departmental files

That’s more or less an echo of your job description. Employers, however, don’t care so much about what you’ve done as what you’ve accomplished in your various activities. One of the most basic resume tips is to go beyond showing what was required and demonstrate how you made a difference at each company, providing specific examples. They’re looking for statements more like these:

Recorded weekly meeting minutes and compiled them in a Microsoft Word-based file for future organizational reference
Developed three daily activities for preschool-age children and prepared them for a 10-minute holiday program performance
Reorganized 10 years worth of unwieldy files, making them easily accessible to department members

Need help? Ask yourself these questions:

How did you perform the job better than others?
What were the problems or challenges faced? How did you overcome them? What were the results? How did the company benefit from your performance?
Did you receive any awards, special recognitions, or promotions as a result?

5. Going on Too Long or Cutting Things Too Short

Many people try to squeeze their experiences onto one page, because they’ve heard resumes shouldn’t be longer. By doing so, job seekers may delete impressive achievements. Other candidates ramble on about irrelevant or redundant experiences. Despite what you may read or hear, there are no real rules governing resume length. Why? Because human beings, who have different preferences and expectations where resumes are concerned, will be reading it.

That doesn’t mean you should start sending out five-page resumes, of course. Generally speaking, you usually need to limit yourself to a maximum of two pages. But don’t feel you have to use two pages if one will do. Conversely, don’t cut the meat out of your resume simply to make it conform to an arbitrary one-page standard. When writing your resume, ask yourself, “Will this statement help me land an interview?” Every word should sell you, so include only the information that elicits a “yes.”

6. Bad Summary

Many candidates lose their readers right at the beginning, with their career summary. Employers do read this portion of your resume, but often they plow through vague pufferies like, “Accomplished professional seeking career growth.” Such statements are overused, too general, and waste valuable space.

Give employers something specific and, more importantly, something that focuses on their needs as well as your own. Example: “An accomplished marketing manager that developed award-winning campaigns for Fortune 500 clients that contributed to 50% increase in stock value.”

7. No Action Verbs

Avoid using phrases like “responsible for.” Instead, use action verbs. Not only do these words help to show off your initiative, they also help punch up the overall tone of your resume. For example:

Resolved user questions as part of an IT help desk serving 4,000 students and staff.
Increased organic search visits 20% year over year
Developed a comprehensive onboarding program for new hires

8. Leaving Off Important Information

You may be tempted, for example, to eliminate mention of the jobs you’ve taken to earn extra money for school. Typically, however, the soft skills you’ve gained from these experiences (e.g., work ethic, time management) are more important to employers than you might think.

9. Visually Too Busy

If your resume is wall-to-wall text featuring five different fonts, it will most likely give the employer a headache. So show your resume to several other people before sending it out. Do they find it visually attractive? If what you have is hard on the eyes, revise.

10. Incorrect Contact Information

I once worked with a student whose resume seemed incredibly strong, but he wasn’t getting any bites from employers. So one day, I jokingly asked him if the phone number he’d listed on his resume was correct. It wasn’t. Once he changed it, he started getting the calls he’d been expecting. Moral of the story: Double-check even the most minute, taken-for-granted details sooner rather than later.

Follow This Final Resume Tip

There are plenty of pitfalls to duck and dodge when writing a resume, so when you finally have it in good shape, you’ll want to get it reviewed to be extra-certain that it’s ready to go. Need help? Send it to the experts at Monster for a free evaluation. We’ll look for any lingering errors so you can correct them and start your job search with confidence. Consider it an insurance policy for your resume.

Click here to read the complete article and more tips from Monster.com.

LA Latina Business Owner Combines Love for Culture and Pink
LinkedIn
Yesenia Castro, 25, owns a small business in the Fashion District of Los Angeles. Serving pink tacos, Castro blends her love of fashion, culture and food.

By Génesis Miranda Miramontes, NBC

Taco stands in downtown Los Angeles can be found on pretty much every street, but how often do you come across a pink taco truck, and with pink handmade tortillas?

With a goal to empower and inspire others, a Latina business owner found a way to combine her love for fashion, her culture, food and the color pink.

Pink and Boujee in the Los Angeles Fashion District is definitely one of a kind, bringing together the culture and food of Los Angeles.

Owner and founder Yesenia Castro is behind this unique, “not your average taqueria.”

Oh and that’s not food dye in those gluten free corn tortillas, Castro says the pink color comes from dragonfruit and beets, along with premium quality meats, to make that perfect LA style taco.

You can smell the delicious scent of authentic Mexican tacos as you approach the pink truck.

Latino owned and operated, Pink and Boujee is a family run business, giving customers a comforting sense of community along with their order of pink tacos and aguas frescas.

Castro says it all started with pop up events and farmers markets in 2019, but she officially launched her business with the pink truck in August of 2021.

Castro counts on the support of her family, as well as friends like Maria Viera, who manages their social media content.

Viera, a Latina foodie blogger in the LA area, first posted a video of Pink and Boujee on March 31 which has now garnered over 10.7 million views.

“Partnering up with Yesenia has been truly a blessing,” Viera said. “It’s fate that we just happened to collide and now here we are.”

The pair met just three weeks ago and are already not just partners in business but close friends as well.

“In the end I’m just really grateful,” Viera said. “She’s inspiring, she’s like my role model”

Castro says about 90% of her clientele come to her from TikTok.

The pink taco truck located on 948 Crocker St. definitely stands out.

The pink truck, pink tortillas, pink tables and pink boxes where your food is neatly packed all make for such a great photo op.

“I’m a girly girl at heart and I love good vibes, good food, and to dress cute,” Castro said. “I wanted to a create a place where you can feel all that”

Raised in the Boyle Heights area, Castro came to the U.S. from Mexico when she was just nine months old.

“Being a DACA business owner is extremely tough but not impossible. I think we are called dreamers for a reason and I’m here to show your dreams are impossible despite the circumstances,” Castro said.

She says she wants to empower and inspire others, especially young Latinas who would one day want to do what they see her doing.

“I’m sharing behind the scenes of what it’s like starting from the bottom and my personal journey. I am someone another young girl can relate to,” Castro said. “Representation matters to me and that is what I think makes my business so special.”

In the future, Castro says she thinks about getting a bigger food truck or finding an investor and opening up a restaurant.

But she says for now she wants to live in the moment and focus on what she’s doing now.

“It takes a team to be able to push a business forward,” Castro said. “I definitely think that when Latinas come together, women in general, there’s so much that could be done.”

Click here to read the full article on NBC.

Latina-founded Influur raises $5 million to connect digital creators with brand campaigns
LinkedIn
Digital creators from influur wearing matching orange hoodies

By , Tube Filter

Sofia Vergara, Tommy Mottola, and Thalia are among the investors in a $5 million seed round for Influur, an influencer-brand marketplace launched by four Latina women.

The Miami-based platform was co-founded last year by former CNN journalist Alessandra Angelini, who serves as its CEO; data analyst Valeria Angelini, chief product officer; Emmy-nominated journalist Paula Coleman, COO; and Fefi Oliveira, who starred in Nickelodeon’s Club 57 and has more than 6 million followers on TikTok. Oliveira is the company’s chief influencer officer.

Influur’s marketplace operates on a familiar model. It counts both brands and content creators as users. Brands post campaign briefs, and influencers who are interested in participating submit applications. Brands then pick and choose which creators they want to work with, and voilà.

The platform isn’t open to all brands and creators just yet—it’s currently in early access. Influur says so far, it’s facilitated campaigns for a handful of companies, such as Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina.

The $5 million round brings Influur up to a total of $5.8 million raised, per Crunchbase. This round was led by venture capital firm Point72 Ventures, and along with the aforementioned film and music industry investors, included Luis Balaguer (founder and CEO of Latin World Entertainment), NEON16 CEO Lex Borrero, Magma Partners, H20 Capital, LatinWe, and Loud and Live.

Previous investors include Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, and Mario Ruiz, Influur says.

“Influur was born from the communication struggles between influencers and brands, an experience we’ve all had at some point in our careers,” Angelini said in a statement. “Together with my co-founders, we created a streamlined solution built from the influencer perspective.”

Click here to read the full article on Tube Filter.

PepsiCo Puts a Neon Spotlight on Latina-Owned Businesses With ‘Jefa-Owned’ Campaign
LinkedIn
Select business owners will receive a "Jefa-Owned" neon sign.PepsiCo

By Natalie Venegas, Ad Week

While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers.

Aimed at helping these owners gain access to supportive resources, PepsiCo has launched “Jefa-Owned”—that is, run by a Latina boss. The national campaign was created by PepsiCo’s Juntos Crecemos (Together We Grow), a multi-faceted platform launched last fall to drive awareness and support for Hispanic small businesses, specifically restaurants, bodegas and carnicerías (meat markets).

To mark the launch, PepsiCo leaders joined Latina business owners to ring the opening bell at Nasdaq, where they unveiled the Jefa-Owned neon sign that affiliated storefronts can display.

The aim of the campaign is to raise awareness about resources available to Latina-owned businesses, specifically the Juntos Crecemos Hispanic Digital & Delivery Program, an eight-week course in delivery logistics, technology, marketing and search engine optimization to create a digital presence and access more customers. The first 40 Latina small business owners to complete the program will receive the Jefa-Owned neon signs.

PepsiCo is also reminding consumers of the role they play in supporting their community-based small businesses with limited-edition merchandise. The line includes T-shirts, tote bags and notepads, and was designed in collaboration with Hija de tu Madre, a lifestyle brand founded by Latina entrepreneur Patty Delgado, who also established March 31 as National Jefa Day.

“To have PepsiCo support us, as small businesses, it feels like we are not invisible,” Elizabeth Espinoza, owner of Miranda’s Grocery, said in a statement. “PepsiCo is providing much-needed business tools, resources and training that we would otherwise not be able to access. I am truly proud to be a part of ‘Jefa-Owned,’ and I look forward to being a beacon of light to other Latina business owners in our Hispanic community.”

Click here to read the full article on Ad Week.

Underrepresented in tech, Latinas are using TikTok to help others navigate the industry
LinkedIn
Latinas on tiktok: Maribel Campos, left, works in video partner operations at Apple, Gina Moreno works for Microsoft, and Michelle Villagran is a systems implementation consultant.

By Edwin Flores

When Maribel Campos was 11, she was living in her parents’ trailer home in Sonoma, Calif. She recalled wanting her own iPod, but her parents, who were working multiple jobs to make ends meet, couldn’t afford one.

Campos, now 24, not only owns an iPod, but she also works at Apple TV Plus — a full-circle moment for her, she said.

“Never in a million years would I think that I would be working” on an Apple product or service, Campos, the daughter of Mexican immigrants, said.

Across all races and ethnicities, women remain underrepresented in computing-related jobs in the tech field, holding just 26 percent of the positions. For Hispanic women, this disparity is even worse, as they make up just 2 percent.

Now, Campos, along with other Latinas, are taking to TikTok to help others in their community navigate the tech world — by sharing their experiences, dispelling misconceptions and offering advice.

“I grew up in poverty, I had zero connections. I didn’t study anything relevant to what I’m doing now,” Campos, who has a degree in communications and media studies from Sonoma State University, said in one of her videos. “I’m still working in tech and you can do it too.”

‘There’s nobody else that looks like me here’
Michelle Villagran, 24, a systems implementation consultant for Westlands Management Solutions based in San Francisco, said she often felt discouraged in entry-level positions and internships because she was usually the only Latina.

“I would tell myself, like ‘Dang, I can’t have this job. There’s nobody else that looks like me here,'” said Villagran, who works remotely from Portland, Oregon. “There weren’t other Latinas in these teams, I was always the only one.”

Since many of the Latinas in tech are pursuing different career paths than those of their family and friends, it’s also hard for them to get career advice.

“I’m navigating everything by myself. I can’t reach out to my parents for advice or anything. So it definitely can feel very, very isolating,” Campos said. “There’s no one to hold your hand or tell you what to do next in your career, what next steps are for you, how to do your job. So finding someone that relates to your background and that is willing to help you is super key to being successful there.”

She said she found support through human resource groups, such as Amigos at Apple and outside groups such as Latinas in Tech.

Some also say they experience what is called impostor syndrome, which women are 22 percent more likely to experience in tech workplaces.

“It’s also the age,” said Gina Moreno, 26, a program manager for Microsoft. “You’re young, whereas a lot of people have 20-plus years of experience.”

For Moreno, learning to undo traditional Mexican values and perceptions of being a reserved and humble woman were pivotal in transitioning from college to a full-time professional job, she said.

“I had to learn that being humble is a great value in the Mexican community, but being humble doesn’t mean being modest in your career,” Moreno said. “I also learned that being direct is the way to advance, whereas in Mexican culture, being direct is rude.”

About 66 percent of women in tech say there’s no clear path for career advancement at their companies.

“At the end of the day, we’re all breaking glass ceilings, we’re all carving our own path,” Moreno said.

Striving to be an example
Popular TikTok videos about tech often describe six-figure salaries and other benefits that come with coding positions.

But Villagran, Campos and Moreno show a different side of the industry in their videos, by highlighting the variety of positions in the industry, some of which don’t require coding skills, yet still pay attractive salaries.

Click here to read the full article on NBC News.

From Quitting Corporate Jobs to Building Startup Teams, These 5 Latinas Reveal Their Boldest Career Moments
LinkedIn
COURTESY OF GIOVANNA GONZALEZ, SONIA KANG, MARY G. SANCHEZ, CRISTINA ROS BLANKFEIN, JANNESE TORRES-RODRIGUEZ

BY ROSE BARRAZA, Mitu

I’ll never forget when I sat down with my former manager to inform her I was leaving the company for a higher-paying position, which was similar to one she once told me I was unqualified for. And I believed her. If I’m honest, I was intimidated by her. She was a young, successful woman of color who I thought would be an ally. And while she didn’t assist in the way I wanted her to, her actions drove me to become an outspoken and confident woman.

Having a conversation with her and seeing her finally realizing my worth (even if I had to spell it out for her) was my boldest career move. Thanks to her doubting me, I landed a job at a global company with a substantial salary increase. It’s tough to advocate for yourself early in your career because of the lack of experience, but it’s crucial to learn the lessons others have to share.

And in honor of International Women’s Day (March 8), we asked five Latinas to reveal their boldest career moments, in their own words.

1. I quit my corporate job in investment management to become a TikTok financial educator for the First Gen community.

When I quit, I was so nervous because I’ve always followed the traditional path: I went to college, got a stable job, and paid off my student loans. I’ve never taken big risks. But with the rise of my account, I knew my voice was needed in our community, so I took a leap of faith to pursue my true passion of teaching financial education and career navigation to young adults.

Since quitting, I’ve been a speaker at FinCon 2021. I’ve gotten sponsored by Fidelity, TurboTax, and Credit Karma. I’ve been selected to participate in inaugural creator incubator programs with TikTok and LinkedIn, and I’ve been featured in The New York Times. I’ve also replaced my annual corporate salary in only seven months — and the best part is it’s doing what I love. I gave myself permission to move from my “zone of excellence” to my “zone of genius.”

As an influencer and financial educator, I’m using my natural talents to help educate an underserved community. Over the last couple of years, I’ve paid off my debt and saved up 14 months of living expenses. Building that financial security for myself empowered me to make this big career leap. I hope my story encourages any aspiring Latinx to make bold career moves and pursue their passion. — As told to mitú by Giovanna Gonzalez, @TheFirstGenMentor.

2. I quit my job as a critical care registered nurse to create a children’s fashion label celebrating la cultura.

I worked in a pediatric intensive care unit when I met and married my Korean husband and started having kids. As a stress reliever from my job, I sewed.

I sewed with intention by using fabrics depicting our rich multicultural heritage and sewed them into fun, everyday clothes. Folks stopped me on the street and wanted to know where I bought them. We’d get to talking about the fabric and our cultures when a light bulb went off. The clothes were conversation starters and an invitation to share our culture.

After taking orders and selling out at Farmers Markets, I realized I was onto something. I would use fashion as my vehicle to talk about culture, diversity, and inclusion.

And so, my boldest moment was leaving the stability of 15 years as a critical care registered nurse to pursue the unpredictable world of starting my own children’s fashion label, Mixed Up Clothing. I took a small business class, emptied my 401K, quit my job, and took a huge leap of faith.

Within two years, I appeared on NBC’s Today Show and appeared in Latina Magazine, and The Real talk show a year after that. Now, my clothes are launching at Macy’s next month. — As told to mitú by Sonia Smith Kang, founder of @mixedupclothing.

3. I experienced burnout as a therapist, so started my private practice.

To become a therapist takes many years of hard work and dedication. [To practice, requirements include] an undergraduate degree, a master’s degree, and 3,000 internship hours [many of those hours are] free and underpaid therapy.

I became licensed in 2019, right after having my second child. Once licensed, I continued to work at my agency job. Unfortunately, many employees at agencies have high caseloads and are understaffed. I was burnt out and not doing what I preached. So, I decided I wanted a change.

I took a leap of faith to start my private practice, Monarca Therapy, focusing on maternal mental health and women empowerment. I created a space to help women transform from their cocoons and evolve into their own monarca butterfly.

I balanced motherhood and my full-time job and learned about the business world while developing my private practice on the side. I know many therapists who want to open up their own private practice; my piece of advice would be to start small and go from there — one step at a time. Women are chingonas poderosas that can accomplish anything they put their minds to with the proper support. This is why therapy is so essential. — As told to mitú by Mary G. Sanchez, licensed marriage and family therapist and first-generation Latina, @monarcatherapy.

4. I personally reached out to a staffer from a company I admired so that my team would be the best in the business.

[As a co-founder], my goal at Swoon is to consistently hire the best in the business, creative thinkers, and future-forward minds. We’re a startup and in our fourth year of business, so we’re actively hiring and growing as a team, but posting job listings often do not result in the group of candidates you’re looking for. These kinds of leaders are, of course, often gainfully employed already.

So, for our most recent hire, I looked at a company I admire and decided to cold outreach to a staffer to see if we could get her on board. Luckily, after an interview process and her learning about our female-founded brand, she was in. I think the personal outreach was also an appreciated added touch that helped humanize the process, a piece of hiring that’s often outsourced to automated listings and outreach. This move was bold to reach out cold, but she’s been an incredible addition to our team. We would not have found her from a job listing. Always go for what you actually want, it will pay off in spades.— As told to mitú by Cristina Ros Blankfein, co-founder of Swoon.

Click here to read the full article on Mitu.

Top Jobs of 2022
LinkedIn
five empty chairs with the word join our team above them

Every year, the U.S. News and World Report puts together a list of some of the best, long-lasting jobs to consider in the new year.

To develop the list, analysts first had to define what makes a job a good one. So, let’s start by understanding how a career earns a spot on the list.

A career must have a very strong employment outlook projected for the next 10 years as well as a high average salary (both according to data from the U.S. Bureau of Labor Statistics). Then it has to score well in some less tangible, but important, factors like stress levels, work-life balance and more.

 

This year, the top ten jobs of 2022 were reported as follows:

Information Security Analysts
What they do: Plan, implement, upgrade or monitor security measures for the protection of computer networks and information. Assess system vulnerabilities for security risks and propose and implement risk mitigation strategies. May ensure appropriate security controls are in place that will safeguard digital files and vital electronic infrastructure. May respond to computer security breaches and viruses.

Nurse Practitioners
What they do: Diagnose and treat acute, episodic or chronic illness, independently or as part of a healthcare team. May focus on health promotion and disease prevention. May order, perform or interpret diagnostic tests such as lab work and x-rays. May prescribe medication. Must be registered nurses who have specialized graduate education.

Physician Assistants
What they do: Provide healthcare services typically performed by a physician, under the supervision of a physician. Conduct complete physicals, provide treatment and counsel patients. May, in some cases, prescribe medication. Must graduate from an accredited educational program for physician assistants.

Medical and Health Services Managers
What they do: Plan, direct or coordinate medical and health services in hospitals, clinics, managed care organizations, public health agencies or similar organizations.

Software Developers
What they do: Research, design and develop computer and network software or specialized utility programs. Analyze user needs and develop software solutions, applying principles and techniques of computer science, engineering and mathematical analysis. Update software or enhance existing software capabilities. May work with computer hardware engineers to integrate hardware and software systems, and develop specifications and performance requirements. May maintain databases within an application area, working individually or coordinating database development as part of a team.

Data Scientists
What they do: Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret and report data findings. May create dynamic data reports.

Financial Managers
What they do: Plan, direct or coordinate accounting, investing, banking, insurance, securities and other financial activities of a branch, office or department of an establishment.

Statisticians
What they do: Develop or apply mathematical or statistical theory and methods to collect, organize, interpret and summarize numerical data to provide usable information. May specialize in fields such as biostatistics, agricultural statistics, business statistics or economic statistics. Includes mathematical and survey statisticians.

Lawyers
What they do: Represent clients in criminal and civil litigation and other legal proceedings, draw up legal documents or manage or advise clients on legal transactions. May specialize in a single area or may practice broadly in many areas of law.

Speech-Language Pathologists
What they do: Assess and treat persons with speech, language, voice and fluency disorders. May select alternative communication systems and teach their use. May perform research related to speech and language problems.

Here’s a quick preview of some interesting highlights from this year’s report:

  • Of the 100 top jobs, the majority are concentrated in just four industries. Nearly 40 of the jobs are in healthcare; 17 are in social services, 15 are in business and 10 are in information technology.
  • The report also breaks out the highest-paying jobs on the list; of the 100 best jobs, the 10 that pay the most are all in healthcare and all but one require a doctorate-level education.
  • The list can also be sorted to show the 10 best jobs without a college degree; most require some training after a high school diploma, usually one year or less. Listed in order, they are:
    • Patrol officer
    • Home health aide
    • Personal care aide
    • Licensed practical and licensed vocational nurse
    • Wind turbine technician
    • Recreation and fitness worker
    • Massage therapist
    • Landscaper and groundskeeper
    • Medical assistant
    • Computer support specialist

Source: CareerOneStop

Elena Rose, Erika Vidrio & More Latina Hitmakers Share Best Music Industry Advice
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BY  GRISELDA FLORESJESSICA ROIZ, Billboard

Billboard Latin kicked off Women’s History Month with an industry mentorship dinner, hosted by Billboard’s Leila Cobo — courtesy of WhatsApp, as part of their new campaign, “Escúchanos. Míranos.” The intimate event, which took place in Los Angeles on March 2, brought together more than 50 emerging Latin female talents and established artists, including special guest Becky G.

In celebration of Women’s History Month, Billboard asked industry leads at the event to share their best career advice and which woman opened the doors for them. Below, read inspirational quotes from singer-songwriter Elena Rose, renowned artist Claudia Brant, newcomer Giulia Be and many more.

ALE ALBERTI

Best Advice: Be persistent, and just keep going at it. There are a lot of talented women but what sets you apart is your work ethic.

Women Who Opened the Doors: Delia Orjuela was my person at BMI. She signed me when I was 16 when I first got my start in music. She was the woman who opened the door for me as a writer and as an artist. She would invite me to events, she networked, and she sent emails, she was a big supporter of mine.

ALI STONE

Best Advice: Believe in yourself and be focused on where you want to go. Don’t let your authenticity, morals, and values fall because of what someone else says. Work with patience and persistence, people will eventually discover that X factor you carry.

Women Who Opened the Doors: Following my own advice led Diana Rodriguez to see that I was a producer, composer, and multi-instrumentalist in 2016. She was the one who shared my work, and realized that not many women were doing what I was doing at the time.

CLAUDIA BRANT

Best Advice: When I came to the U.S. 24 years ago, I signed a contract with Peermusic, and the boss at the time was a very wise lady called Catalina Schindler who told me to never stop writing and to always collaborate. That’s what I’ve always done and it’s worked great for me.

Women Who Opened the Doors: I worked closely with Diane Warren, and she was one of the ones who pushed me and helped me a lot. There were other women who helped me out in my career and opened many doors, like Alexandra Lioutikoff, especially when I was in ASCAP and just getting started.

Click here to read the full article on Billboard.

The future of the US economy will belong to Latina women: Angélica Fuentes Téllez
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latina business woman seated at conference table with co-workers working as the future of the US economy

By Angélica Fuentes Téllez, Cision

The momentum of Latina women in the United States continues to reinforce that it is they have a decisive role that will mark the US economic recovery, foresees Angélica Fuentes.

LOS ANGELES, March 18, 2022 /PRNewswire-HISPANIC PR WIRE/ — Angélica Fuentes is a Latin American businesswoman and impact investor, who has been recognized by Forbes Magazine as one of Mexico’s most powerful women, and by Refinery 29 as one of the 11 most influential women working for gender parity.

In 2020, the United States had 62.1 million Spanish-speaking inhabitants, of which just over 30 million are second or third generation Latin American women.

Latinas are a very important part of the American political, economic, and social life, says businesswoman Angélica Fuentes Téllez.

With more than 20 years leading women’s empowerment actions, the businesswoman indicates that the feminist movement has pushed Latinas to occupy leadership positions.

“After many years of efforts by Latin women, in which the common goal was to open equal spaces for female participation and representation in all areas and sectors, today it is possible to see women leading ventures, directing companies and holding public office positions in the United States, which sets a different course in history”, assures Fuentes Téllez.

One of those female leaders is María Elvira Salazar, an American politician, journalist, and host of Cuban origin considered a leading Latina and opinion leader in the United States to represent and speak to the Latino community.

“Just like María Elvira Salazar, there are hundreds of female entrepreneurs, activists and politicians who open more spaces of representation for other women, turning Latinas into the future of the US economy,” says Fuentes Téllez.

Although Latin women had the lowest wages among women for many years in the US economy, this trend is beginning to reverse.

According to the US Bureau of Labor Statistics, by 2028, Latina women are expected to make up 9.2 percent of the total workforce, up from 7.5 percent in 2018.

“Latinas are currently the only demographic group that has managed to break the record for participation in the workforce, and not just as employees, but as project leaders or managing companies,” explains Angélica Fuentes.

Latinas directing and creating companies

As well as being the most active and representative workforce in the United States, Latina women are also the fastest-growing segment of the business community in the US.

According to the Latino Community Foundation data, Latina businesswomen lead almost half of all Latin companies in the country. Two million small and medium-sized companies in the United States belong to a Latina.

Click here to read the full article on Cision.

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  1. City Career Fair
    January 19, 2022 - November 4, 2022
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