Malcriadas Collective is the Badass Latina-Owned Brand You Need to Know About

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Malcriadas Collective instagram post. Two people standing in front of a purple computer animated background

By Stephanie Salas-Vega

The founders of Malcriadas Collective don’t want to be good girls, yet their mission in Dallas is to do only good.

On Sunday night, the Chicanx culture-inspired apparel brand hosted its first pop-up of the year — a collab with Jessi Pereira’s monthly Paradise — at Top Ten Records in Oak Cliff. The night was filled with vendors, merchandise, food, a tattoo flash by tattoo artist Sushiii Milk and make-up inspired by the HBO series Euphoria by Maria Bonita, with people spilling out of the record store vibing to guest DJs. Of course, it wouldn’t be a Malcridas event without dropping an exclusive tee. Inspired by Mexican film actress Maria Felix, the collab dropped its “Mas Cabrxna Que Bonita” tee, which perfectly describes the collectives’ theme.

Malcriadas Collective was founded by Dallas creatives Rosa Rodriguez and BB Velez in 2019. Since then, the collective has hosted annual art shows and pop-ups around the city for artists and other creatives to connect and showcase their work. To them, creating such spaces was so necessary in Dallas, which has an ever-growing population of starving artists whom, like many, struggle to find places to grow. As Rodriguez, a local photographer, says, “Everybody knows everybody,” and the two wanted to create an environment for the art community to network, but also just hang out, have fun and be themselves.

Their love for art is one of the main reasons they formed in the first place – in addition to wanting to be one of the few female Latinx-operated collectives in the area — but their cultural background played a big role as well.

“Our mission is to bring Dallas together,” Velez, a painter, says. “When we throw events like pop-ups and art shows we make sure to include the young artist that is just starting as well as the OGs that have inspired us. We also want to be the best Chicano streetwear in Dallas. You don’t see many female streetwear owners. We want to show that women can do it exactly like men if not better.”

Still, there’s no place for exclusivity at Malcriadas Collective events.

Starting Malcriadas was like them finally putting their foot down. Rodriguez and Velez, two first-generation Mexican-Americans, wanted to break away from the shackles of cultural norms and the burden of being daughters of strict Mexican parents. After meeting at South By Southwest in 2015, they bonded over shared rebellious experiences from their childhood, and the two have been close since.

The phrase “Malcriadas,” which means “spoiled brats” in Spanish, was something the two heard all the time growing up in their Mexican households. Feeling like they’re stuck in between two worlds, their so-called “wild” behavior was seen as inappropriate for their culture, according to their family. In Hispanic culture, it’s expected for women to act “lady-like,” train to be homemakers before anything and take on the responsibility to care for their families at a very young age.

The two reflect on their childhoods and remember just wanting to be themselves and, most importantly, the artists they wanted to be. The pressure from their parents telling them they needed to have “real careers” to be successful gave them a few bumps in the road, and yet they persisted.

“I feel like that’s just part of our culture,” Rodriguez says. “I love our culture but there are certain aspects where you don’t get the same American experience that everybody else does. It’s a fucking struggle. You have responsibilities at such a young age and, in a sense, creating something like this is really doing what we wanted all along.”

Instead of seeing it as a bad thing, they fucking ran with. They embraced their badass, rebellious youth and used it as the core of Malcriadas. In other words, they don’t give a fuck and don’t need anyone’s permission to follow their goals — and they’re doing while still embracing their beloved Chicanx culture.

While Malcriadas is heavily influenced by its culture and brings vendors, such as Putas Paletas and Tromp RRey, and artists of color to their events, it’s not exclusive to only Latinx members. Malcriadas Collective is for everyone.

“When we say this is for the community, it really is,” Rodriguez says. “We never make any money from [vendors]. Whatever they make is what they make.”

Malcriadas Collective’s next event will be a collab with Debbie Does Disco, a night of disco music, Feb. 12. with DJ Storm, DJ Alaska DJ NoSocial and DJ Brandon Epocha.

Click here to read the full article on Central Track.

Rita Moreno: Seizing Every Opportunity
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By Sarah Mosqueda

Rita Moreno is not a quitter.

“I think what is important to me is never giving up,” the 90-year-old Puerto Rican actress, dancer, singer and activist said in a recent phone interview, “Things do change and times do change, and the people who weren’t listening to me and what I stand for let’s say, 20 years ago, are listening more.”

Moreno’s determination plays a large role in her successful and expansive career. During Hispanic Network Magazine’s 30 years, Moreno has graced our cover more than once. She is a legend, with accolades that include EGOT status, with Emmy, Grammy, Oscar and Tony awards to her name.

While she is proud of her recognition, she stills sees room for improvement in terms of substantial Latinx representation within the entertainment industry. It is a challenge that has been present throughout her entire career.

“I see strides, and I don’t see enough,” Moreno said. “I think we are definitely underrepresented.”

As a young actress at MGM Studios in the 1950s, she was stuck playing ethnically ambiguous female roles she refers to as “dusky maidens.”

West Side Story in 1961 was a turning point for Moreno, who became the first Latina to win an Academy Award for acting for her role as Anita.

Rita Moreno, Puerto Rican actress, singer and dancer, wearing a short-sleeved lilac dress, dancing in a publicity image issued for West Side Story
Rita Moreno, Puerto Rican actress, singer and dancer, wearing a short-sleeved lilac dress, dancing in a publicity image issued for the film adaptation of ‘West Side Story’, USA, 1961. (Photo by Silver Screen Collection/Getty Images)

Moreno has been vocal through the years of how badly she wanted the role and the chance to play a Hispanic character with substance. She has also spoken candidly about the little difference the Oscar made in the roles she was offered after the win.

“It’s like, ‘How does it feel to have all those awards that no other Latino has?’” Moreno said, “Well, it feels wonderful, but it doesn’t get me the work. It has never gotten me the work.”

After her Oscar win, Moreno did Broadway and television but didn’t make another motion picture for seven years.

For most of the 1970s, Moreno was a main cast member on the PBS educational children’s program, The Electric Company, and won a Grammy for the show’s children’s album.

She won the Tony Award for Best Featured Actress in a Play for The Ritz in 1975. Moreno won her first Emmy Award in 1977 for her appearance on The Muppet Show, and received a second Emmy the following year for The Rockford Files.

In her 2021 documentary, Rita Moreno: Just a Girl Who Decided to Go for It, Moreno shares that as a young actress starting out, she looked up to Elizabeth Taylor simply because there were no role models for a young Puerto Rican girl. There was no one on screen who looked like her.

Ironically, Moreno’s time on the stage and screens both big and small, mean many of today’s Latinx stars grew up looking up to her.

In Just a Girl Who Decided to Go for It, Eva Longoria reflects on watching Moreno in The Electric Company and recognizing her as someone that looked like her. In Jennifer Lopez’s own documentary, Half-Time, she specifically names Moreno as her inspiration for aspiring to dance, act and sing.

Another Latinx entertainer who grew up watching Moreno is Ariana DeBose.

DeBose took on Moreno’s most famous role in Steven Spielberg’s 2021 adaptation of West Side Story, which Moreno also starred in and served as an executive producer for. In 2022, DeBose received the Academy Award for Best Supporting Actress for playing Anita. She is the first Afro-Latina, the first openly queer actor of color and the first openly queer woman to win the award. It’s a recognition that may not have been possible without Moreno’s own groundbreaking win.

 Rita Moreno and Lin-Manuel Miranda speak at a Unity for Puerto Rico rally at the Lincoln Memorial
Rita Moreno (C) and Lin-Manuel Miranda (R) speak at a Unity for Puerto Rico rally at the Lincoln Memorial on November 19, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images)

“First of all, I am so happy for her, and I am happy for the Hispanic community,” Moreno said of DeBose, “She is Afro-Latina and that opens another door, which is fantastic. She is obviously very aware of the exclusion that we suffer from.”

Moreno places a lot of hope on the younger generation to lend their voice to changing things for the Latinx community.

“I am very hopeful that she will bring the attention of the younger people whose ear and interest we definitely don’t have,” said Moreno.

Moreno knows how to speak up too.

She has talked openly about her experiences with sexual assault, abortion and suicide and has long been an advocated for women’s rights. Her early social activism began at the March on Washington, where she was present during Rev. Dr. Martin Luther King Jr. famous “I Have a Dream” speech and stretches today, when she again recounted her own abortion story in the wake of the Supreme Court overturning Roe v. Wade. In 2004, she received the Presidential Medal of Freedom, and in 2009, President Barack Obama awarded her the National Medal of Arts.

“It is a question of never, ever giving up on what you have to say that is important to helping our community,” said Moreno.

Speaking up takes courage, but Moreno admits she has never had trouble being loud.

“I am a raucous person, and that is the Latina part of me. I am noisy, I laugh too loud,” Moreno said, “But that is who I am. I love that part of me.”

Rita Moreno in evening gown tearfully accepts her Oscar from male presenter
Rita Moreno tearfully accepts her Oscar for best supporting actress for her role in the 1961 film West Side Story at the 34th Academy Awards, held on April 9, 1962.

From 2017 to 2020, Moreno took on the role of Lydia, in One Day at a Time, the sitcom inspired by Norman Lear’s 1975 series of the same name. The reboot focused on Penelope, a newly single Army veteran, and her Cuban-American family. As Lydia, Moreno embraced the best parts of Latin culture, without slipping into stereotypes, and demonstrated what is possible when we are able to lovingly tell our own stories.

“I have a deep love for my people,” Moreno said, “I love who we are, and I love what we represent, because we represent deep values. I love our food; I love our music; I am never unaware of the Latin-ness of all of that.”

There is plenty of new Moreno content coming out later this year too.

This summer she will be filming a Christmas movie for Lifetime in Nashville, and she is also joining Sally Field, Jane Fonda, Lily Tomlin and Tom Brady for football-themed road-trip movie, 80 for Brady.

Moreno also has a role in Vin Diesel’s upcoming Fast and Furious movie, Fast X, as Grandma Toretto, Dom Toretto’s abuela.

“I had an absolutely fabulous time,” Moreno said of the filming, which took place in London. “We were freezing; we’re talking 50 degrees. But I loved it, I had a great time.”

Moreno said she had such a good time she might even make an appearance in the next film.

“I may do one more, so that would be insane,” Moreno said, “I mean, I am 90 years old and look at me!”

As always, she just won’t quit.

SIA Scotch Whisky to Support Entrepreneurs of Color in the Food, Beverage and Hospitality Industry with the Return of the Entrepreneurial Spirit Fund
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SIA Scotch Whisky founder holding a bottle

By Yahoo! Finance

SIA Scotch Whisky, an award-winning spirits brand founded by first-generation Hispanic entrepreneur Carin Luna-Ostaseski, is bringing back The Entrepreneurial Spirit Fund by SIA Scotch for the second consecutive year. The groundbreaking initiative provides entrepreneurs of color with access to the capital and mentorship that will help them take action, build stronger companies and have a positive impact on their communities.

This year, the grant program will focus on growing businesses specifically within the brand’s own world – the food, beverage, and hospitality sector [1]. This space has been disproportionately impacted by COVID-19, and its small business owners continue to face massive barriers, such as adapting to consumers’ ever-evolving preferences and spending behaviors, adjusting to increased at-home demand, and facing supply chain disruptions. As a brand built from the ground up, SIA Scotch Whisky truly understands the importance of supporting these often-overlooked small business owners along their entrepreneurial journeys.

“As an entrepreneur from a historically underrepresented and underserved community, gaining access to funding and mentorship during my startup journey was always an uphill battle,” said founder Luna-Ostaseski. “The food, beverage and hospitality space is very competitive, and I know from firsthand experience how game-changing support can be. SIA Scotch Whisky was born out of my perseverance and passion, and to this day our purpose is to inspire other entrepreneurs of color to achieve the unexpected – just like I did. I am so proud of The Entrepreneurial Spirit Fund and its continued commitment to paying it forward.”

However, success is not easy to come by. Entrepreneurs of color tend to face more obstacles when it comes to raising capital and are far more likely to get shut out of financing completely. Despite approximately 18.7% of all U.S. businesses being minority-owned [2], representing over 50% of new businesses started and creating 4.7 million new jobs, this group is still largely excluded in funding – receiving only a 2% share of venture capital annually over the last decade [3].

The Entrepreneurial Spirit Fund by SIA Scotch is inspired by Carin Luna-Ostaseski’s entrepreneurial journey and launches in partnership with Hello Alice, a free online platform that connects its community of nearly one million small business owners with the capital, tools and education they need to grow their businesses.

“Entrepreneurs of color are an economic force in the U.S and recognizing their impact in our communities is of great importance,” said Elizabeth Gore, co-founder and President, Hello Alice. “In our most recent survey, 89% of small business owners claim access to capital is limiting their business growth potential. Along with our partner SIA Scotch Whisky, we are excited to continue this groundbreaking grant program to help support this underserved community and provide the resources, tools and additional exposure that these businesses need to succeed.”

The Entrepreneurial Spirit Fund by SIA Scotch will award $10,000 grants to 11 qualifying entrepreneurs who self-identify as people of color, for a total of $110,000. To apply, visit https://hialice.co/siascotchfund now through Sept. 26, 2022. To be eligible, business owners must be 25 years of age or older (as of November 1, 2022) and a legal U.S. resident. Businesses must be owned 51%+ by person(s) of color, a for-profit business producing less than $5M in annual gross revenue, not be an alcohol beverage wholesale or retail license holder or a business which makes/distributes/imports alcohol, and must operate and/or conduct business in at least one of the following states: CA, CO, CT, FL, GA, IL, MA, MN, NJ, NV, NY, RI and/or TX. For complete eligibility criteria and important restrictions, visit the application site and terms & conditions. The final grant recipients will be announced on Nov. 1, 2022, kicking off National Entrepreneur Month.

The Entrepreneurial Spirit Fund is a continuation of SIA Scotch Whisky’s nearly decade-long commitment to donating a portion of sales to organizations that help support underrepresented entrepreneurs – the dreamers, movers and shakers who are shaping the future. When getting into the entrepreneurial spirit or when sipping on actual spirits, SIA encourages consumers of legal drinking age to drink responsibly.

Click here to read the full article on Yahoo! Finance.

Sandra Velasquez, the CEO and Founder of Nopalera, Creates Body Care as a Celebration of Her Latina Culture
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Nopalera soap ad

By Nashia Baker, Martha Stewert

Going back to the summer of 2019, Sandra Velasquez, the CEO and founder of Nopalera, a luxury, clean body care brand, visited with family in San Diego, Calif. while in between jobs. During this time at her childhood home, she started her now-business purely based on the beauty of her surroundings. The entrepreneur had an itch to learn how to create new things in her spare time, soap being her main focus. Most of the recipes she referenced called for aloe vera, though—which she didn’t have on hand.

“Here in Southern California, we have plenty of nopales, which is what in English, people call the prickly pear cactus, but we Latinos call it the nopal,” says Velasquez. “My parents, like most of the neighbors around here, have a nopalera, which is a cactus plant, in their front yard, so that is what I started to use instead of the aloe.”

Creating this cactus-infused soap proved to be her “a-ha” moment to start a brand of her own. The plant is sustainable with nourishing properties, and she pulled from her previous experiences as a musician and a sales professional to blend her passion for celebratory, cultural storytelling and authentic self-care to bring her product to market. “I could create this brand, a high-end Latina brand, that could really disrupt the Eurocentric values in this country that we see in the beauty industry, that normalize higher price tags for brands with French and Italian names,” she says.

Designing and Collaborating
Everything that goes into the Nopalera brand, whether it be the design to the naming of every product, is intentional on Velasquez’s part. “You know, you’re wearing the shoes that you’re wearing, because of how they look with your outfits, right? We buy things based on how they make us feel,” she says. “I knew that the branding was going to be critical.”

She started her brand by putting any necessary payments (like enrollment for formulation school) on her credit card. She then paid a designer she knew from a previous job to create the storytelling-centric packaging and researched to find a packer to lend a hand and get her products made.

“It was just a lot of just falling down rabbit holes on the internet, asking everyone I knew, reading industry articles, following the right publications, finding people’s names there, and then going and finding those people directly,” Velasquez says, noting that she would attend trade shows and panels—and still connects with women of color professionals personally. “It’s because I made a concerted effort, consistently, to keep finding people; you’re not going to find anything unless you go and literally put yourself in the rooms.”

Culturally Inspired Brand
Most importantly, Velasquez credits her love for her culture as being the heart of Nopalera as a whole. “My family has impacted me and my business because they really instilled strong cultural pride in me, which I’m very grateful for,” the CEO says. She expresses how her parents taught her about the pride in being Mexican growing up and to never assimilate in her life. “That cultural pride is what I have carried through in my brand,” Velasquez adds. “Bath and body products are the goods that we sell, but the perspective and the mission behind it is about elevating our culture and changing the perception of Latino goods in this marketplace.”

Cultivating an Audience
After completing the branding, Velasquez worked to grow her audience. “I started to advertise on Facebook and Instagram early on, even pre-launch,” she says. She invested in herself during this process by taking a social media ad class. From there, she says that she began running targeted ads in areas such as California, Texas, and Arizona with large Latino populations and building an email list so she knew who to send brand messages to when Nopalera made its official debut.

“That’s one of the best pieces of advice I can give to people; don’t go and create in the shadows, and then all of a sudden appear and expect for people to notice,” she says. “Building your email list in advance is so important, if you can, if you’ve already started [your business], just start building it now.” This helped her get the Nopalera brand name out there from day one, and she says people still find her business today through her email list. She’s also continued putting out targeted ads, as over 600 boutiques that have applied to become her stockist found the brand through the advertisements.

Click here to read the full article on Martha Stewert.

Latina Entrepreneur Melina Fuenmayor Builds a Successful Seven-Figure Business in Under Two Years
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Melina Fuenmayor in a blue dress

By Digital Journal

Melina Fuenmayor started her business with just $3000. Now it’s one of the largest signing service companies in Florida.

Melina Fuenmayor, a Venezuelan Immigrant, and a successful businesswoman, is inspiring Latina entrepreneurs across the US with her incredible story of struggle and triumph. Taking charge of the life she wanted to achieve, Fuenmayor is now living the American Dream. She’s one of Florida’s most successful Latina business owners, running a seven-figure notary signing company, The Closing Signing Service.

Fuenmayor came to the US in 2017 armed with nothing but the desire to build a good life for her family. As a woman immigrant, things haven’t been easy. She had to work four jobs just to make ends meet and provide for her family. She started working as an Administrative Assistant and then a Paralegal at a law firm. At one point, she also had to work as a babysitter.

Despite the language barrier and the challenges she faced, Fuenmayor is fueled with determination. While working at the law firm, she pursued studies in Notary Public and became a Certified Notary Signing Agent. After seeing the potential in the notary signing industry, Fuenmayor invested $3000 to establish a business. While it started as a side-hustle, she soon found herself quitting her jobs one by one. Four months later, she took a leap of faith and quit her last job to dedicate her focus to running the business full-time. Her gamble paid off.

In just three months, she was doing hundreds of monthly closings, becoming the first Notary Signing Agent in Florida to hit 10k a month. Her expertise is in loan signing. She guides borrowers through the signing process, ensuring the entire loan package is signed, initialed, dated, and notarized without any errors. Fuenmayor established herself as a leader in her field and became widely recognized as a referent.

In August 2020, during the pandemic, she launched The Closing Signing Service to meet the rapidly growing demands for her expertise. Title Companies and Real Estate Attorneys rely on her and her team to find and hire mobile notaries to close real estate transactions. They oversee the entire operation, from hiring the right notaries to ensuring all documents are signed, notarized, scanned, and dropped off on time. The company offers its services nationwide, facilitating successful and seamless closings.

In under two years, The Closing Signing Service completed thousands of closings for hundreds of clients and has amassed a significant client base across the country.

Despite her accomplishments, Fuenmayor is not one to rest on her laurels. Aside from running her company, she’s also focusing her efforts on sharing her expertise and insights as a Notary Signing Agent and a Signing Service Owner. She has a training program called Notary Business Guidance dedicated to helping aspiring business owners succeed in the notary service industry.

Click here to read the full article on Digital Journal.

3 Strategies Female Founders of Color Can Use to Secure Funding
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Select business owners will receive a

By Xintian Tina Wang, Inc.com

Black and Latina women founders received only 0.43 percent of the $166 billion in VC funding dished out to startups in 2020. That’s according to ProjectDiane, a biennial report on the state of Black women and Latina founders by the organization DigitalUndivided.

Two women who are beating the odds are Kelly Ifill, the founder and CEO of Guava, a neo-bank and community platform designed to serve Black entrepreneurs and small-business owners, and Evelyn Rusli, an angel investor and the co-founder and president of baby food brand Yumi. The two sat down with All the Hats editor Teneshia Carr to talk about the best strategies for overcoming the hurdles to getting funding as a female founder of color. Here are three that stand out.

1. Be prepared to hear ‘no’ and keep pitching.
Rusli says she receives probably hundreds of rejections when pitching to investors, but encourages founders to stay positive nevertheless. “I think you have to pitch a lot of investors in the beginning, where not everyone is going to say yes. In fact, you’re going to get many nos,” says Rusli. “For every no out there, there is a yes. If you believe so strongly in your vision and that’s why you took the leap, then you just have to continue to knock on those doors and try to find the angles.”

Ifill agrees and suggests that pitching is a numbers game — by pitching more, you’ll come to understand what resonates with investors best. “Some investors will give you feedback, so you can scrap from your pitch what’s not working and what you need to double click on,” she says.

2. Find a compelling story.
Practice telling your pitch story to get it right and tight. Investors are humans, and they respond to stories that have humane aspects.

“We don’t pay attention to the storytelling aspect of the pitches enough,” says Ifill. “Try to tell stories of the lived experience of people that you’re trying to change or an industry problem that you’re trying to solve. I find that’s [led to] the most successful moments that I have had with investors.”

3. Leverage your network to find the right investor
LinkedIn can be your go-to platform to get to know people in your industry. Rusli urges being unafraid to cold call people you don’t know. “People reach out less than you think they do in general. If an investor finds your subject line interesting, they might just respond.”

Click here to read the full article on Inc.com.

Arizona Afro-Latina is raising awareness of her culture as leader for female empowerment
LinkedIn
Franchela Ulises founded the organization

By , NJ

Where are you from?

It’s a question that Franchela Ulises hears often in Arizona when she speaks in Spanish. In her native language.

She is used to the question. But she’ll never get used to the strange looks from others when she’s in public. She’s seen that look at the grocery store or at the park when she’s with her kids and they’re all talking in Spanish.

Sometimes she laughs it off. Other times, she lets her frustration flow.

Franchela was born in the U.S. Virgin Islands. Her parents are from the Dominican Republic.

In the country of her parents, Franchela doesn’t attract attention. Here in Arizona, in a desert state on the border with Mexico, a Black woman who speaks Spanish is watched with curiosity and sometimes reveals the prejudice toward people who share her heritage.

Facing discrimination. Not feeling recognized, included or accepted as an Afro-Latina. It’s exhausting, she says.

Franchela channeled her frustration into creating “Mujeres of all Shades.” The organization helps women of all races and cultural and ethnic backgrounds champion their own style, their own identities, their own expressions of beauty and brilliance.

She’s cultivating a collective of women who are changing the fashion industry to be more inclusive of what women want and how they want to be seen and heard.

Together, they fight for confidence and self-esteem and against stereotypes about beauty, race and gender. For Franchela, it is a movement.

She has three daughters. She wants them to see more Afro-Latinas represented on television and other media.

On a cool day in downtown Phoenix, Franchela is posing for photos and speaking in Spanish and English. She explains what life is like for Afro-Latinas in Arizona.

She fixes her hair and adjusts her jacket with splashes of vibrant colors from lime green to indigo blue. She crosses her legs and sets aside her Gucci bag.

Looking at the camera with the confidence of a Hollywood star on stage, a model on the runway or mama with three babies, she smiles and says: “I’m Afro-Latina.”

She releases a mischievous laugh adding, “I’m a little bit of everything.”

Franchela is 30 years old. She tries to explain how she defines herself, shows her identities in simple, straightforward ways that still seem so complicated in the eyes of people who do not know her cultural mix and her roots.

Click here to read the full article on NJ.

SkyPoint FCU Closes $7 Million Investment from the U.S. Treasury’s Emergency Capital Investment Program
LinkedIn
woman typing on a calculator

SkyPoint Federal Credit Union (SkyPoint), a premier, member-owned financial institution, has recently closed on a $7 million investment as part of the U.S. Treasury’s new Emergency Capital Investment Program (ECIP). This investment increased SkyPoint’s net worth which will allow for growth and expansion of their lending portfolio.

The ECIP initiative is designed to provide access to capital for communities, businesses, and individuals traditionally excluded from the financial system, particularly those that have struggled during the COVID-19 pandemic. SkyPoint will use the funds to provide financial products for small and minority-owned businesses and consumers in low-income and underserved communities. The credit union already has a long history with members in this demographic.

“We’re very proud to be selected for this program that looks to address some of the long-standing inequities in our financial system,” said Jim Norris, CEO of SkyPoint. “SkyPoint has always been focused on helping underserved communities, and this investment will give us a solid foundation to expand our services and help more people.”

SkyPoint is evaluating ways to broaden its portfolio of lending programs to communities most impacted by the COVID pandemic. The credit union is also planning to add business accounts and lending programs this year that will complement its financial service offerings for consumers.

“We know with higher prices for almost everything, families can be worried about making big investments like a car or a home. And entrepreneurs may be nervous about starting or expanding their businesses,” explained Norris. “As part of the ECIP, we’re well-positioned to give families and companies access to the capital they need, especially groups that historically were not able to easily receive funding.”

Over the long term, the funds will also help SkyPoint grow and continue its role of helping foster financial opportunities and inclusion in low-income and traditionally underserved communities.

About SkyPoint Federal Credit Union (SkyPoint)

SkyPoint is one of the premier financial institutions serving Montgomery County, MD; Frederick County, MD; Arlington County, VA; Alexandria and Falls Church, VA; and the District of Columbia. SkyPoint is a Community Development Financial Institution and a designated Juntos Avanzamos credit union. To learn more, visit www.skypointfcu.com

This 31-year-old quit her $150,000-a-year tech job to start an equal pay app: Here’s how she got started
LinkedIn
Christen Nino De Guzman, founder of Clara for CreatorsPhoto: Christen Nino De Guzman

By Christen Nino De Guzman, CNBC

I’ve always enjoyed working with content creators. At 31, I’ve helped launch creator programs at some of the biggest tech companies, including Instagram and Pinterest.

But it was frustrating to see the pay inequality that content creators constantly faced. So earlier this year, I decided to quit my $150,000-per-year job at TikTok to start a “Glassdoor-like” app called Clara for Creators.

Since launching, it has helped more than 7,000 influencers and content creators share and compare pay rates and review their experiences working with brands.

The pay gap in influencer marketing

Nowadays, there are very few barriers to becoming a content creator. With the popularity of TikTok, for example, you don’t need to invest hundreds or thousands of dollars in equipment; anyone can try to build an audience and monetize their platform with videos they shoot on a smartphone.

As a result, more and more creators have entered the business. The problem? They have little knowledge about how much money they could — or should — be making.

Content creator deals are tricky. How much you’re paid depends on the type of content you’re offering a brand and on what platform — an Instagram post versus a YouTube video, for example. Other factors include the size of your following, engagement metrics and success rates with previous partnerships.

To make matters even more complicated, brands often ask an influencer for their rate instead of offering everyone a base pay with room to negotiate.

Many creators end up selling themselves short, especially women and people of color. I once saw a man get paid 10 times what a woman creator was paid for the same campaign — just because he asked for more. I’ve also seen Latinx creators with triple the following of white creators be paid half as much.

How I started my mission-based business

I knew a major problem that creators faced was that they couldn’t Google how much money they could charge for marketing a product or service on their platform. That lightbulb moment — and how much I cared about the creators I worked with — inspired me to build Clara.

I wanted creators to be able to share reviews of brands they had worked with, along with how much they were paid for different types of content based on their number of followers.

In March 2021, I sent a bunch of cold messages to potential investors on LinkedIn. In July, after weeks of non-stop outreach that turned into more than 10 pitch meetings, I received a small investment from an individual investor. I used that money to contract a team of developers, who I worked alongside to build and test the app.

Clara finally launched for iOS in January this year. Within a month, without spending any money on advertisements, more than 7,000 creators signed up to share their rates on Clara, including top TikTok creators like Devon Rodriguez and Nancy Bullard, who each have 24.4 million and 2.9 million social media followers, respectively.

On January 14, I quit my job at TikTok as a creator program manager to work on Clara full-time. While I am taking a massive pay cut by leaving my 9-to-5, I’m living off money I make as a content creator and my savings.

Right now, I’m focused on raising capital to grow the platform. I’m also spreading the word about equal pay and how important resources like Clara are. l post career advice and other resources on my TikTok account, where I currently have 348,000 followers.

Get paid fairly: Know your rights and do your research

There are many things you can do to work towards greater pay equity for yourself and others in your industry.

When discussing pay with your coworkers, it’s important to know your rights. Some corporations may try to scare you from it by saying that salary talk is against company policy. But under the National Labor Relations Act, many employees have the right to talk about their wages with their coworkers.

I’ve had six full-time jobs, and fear used to keep me from talking about money. But the first time I openly discussed my salary with a colleague, I found out I was being underpaid. I then used that knowledge to look for new roles where I’d be paid more fairly.

These conversations don’t have to be awkward, especially if you’ve established a safe and comfortable relationship. Rather than flat-out asking “How much are you making?,” approach the discussion in a “let’s help each other” way. You might be surprised by the number of people who are willing to talk about it.

Keep in mind that while you have the right to communicate about your wages, your employer may have lawful policies against using their equipment — like work laptops — to have the discussion. Protect yourself by understanding your company’s policy before sending a rallying Slack message.

And always do your research before accepting a contract. Sites like Glassdoor, Levels and Clara offer this data for free.

You can also search sites like TikTok and YouTube to get deep insights about pay. There are many creators who, like me, are open about what they’ve been paid at previous companies — down to stock offerings and sign-on bonuses, and who share information about company cultures overall.

I also created a spreadsheet for people to share their titles and salaries alongside important demographic information I’ve seen left out on other databases, like gender, age and diverse identity fields. So far, it has over 62,000 entries.

Click here to read the full article on CNBC.

Meet The Latina Founders Of A Specialty Coffee Company Dedicated To Celebrating Latin American Heritage
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Casa Dos Chicas Café Founders Ana Ocansey-Jimenez and Oneida Franco

By Girl Talk HQ

For all of us coffee drinkers, we’re used to getting up in the morning, reaching for our favorite mug, and pouring ourselves a cup of joe without giving a second thought to where our grinds originated from. We need the caffeine to kickstart our day, and then we’re on our way!

But what if we told you there was a brand of coffee that takes great care to share with its customers where the coffee is sourced from and how it is made, making it part of their brand identity? That brand is Casa Dos Chicas Café, founded by accountants and mothers Ana Ocansey-Jimenez and Oneida Franco.

These two finance experts turned coffee connoisseurs have added “Entrepreneur” to their list of powerful titles as the founders of Casa Dos Chicas Café, a brand of The Whole Kitchen, which was also founded by the Latina duo.

Casa Dos Chicas Café offers organic, single-origin, specialty coffees sourced mainly from small, family-owned farms or multi-family cooperatives across Latin America and the Caribbean including the Dominican Republic, Mexico, Colombia, and Peru. Through Casa Dos Chicas Café, they are dedicated to celebrating Latin American heritage while promoting equitable, sustainable practices along the entire coffee supply chain.

We loved the sound of this company (and it made us immediately want to drink a good cup of coffee!) so we had the chance to speak with both Oneida and Ana about the origins of the business, how they are working to lift other Latinas in the business world, and why representation is important to them.

How did you two first meet and decide to go on this entrepreneurship journey together?

We met in New York City while working together in corporate accounting. We hit it off and quickly became friends! Soon enough we began a tradition of drinking Cuban cafecito in the breakroom during the afternoons which continued for the next 4.5 years.

We decided to embark on this entrepreneurship journey when we saw how we could impact people’s lives while fulfilling our own. Ana put our first financial model together and we said “Let’s do this!”

Can you tell us where the idea for Casa Dos Chicas Café came from, and where your love of coffee originated?

The idea of Casa Dos Chicas Café was nurtured through the building of our friendship, sharing our cultures through foods, and drinking cafecito during our time at work. We even purchased an electric greca/moka pot to make the afternoon brews, which we still have and will soon be framed.

We went our separate ways as we continued to develop our careers but stayed in touch. We would continue to see each other often for lunch and would of course enjoy our coffee and dream of the future. The love of coffee came from our families tradition, we have countless stories that our Dominican and Mexican parents shared with us and we now share with each other.

Ana had been taking different coffee courses and learning as much about specialty coffee as possible. Through that we made great connections with people throughout the supply chain. We saw the inequalities throughout it and decided we wanted to influence and do our part. This along with showing people how the third wave of coffee is changing the coffee scene, we saw a gap where we could educate on what specialty coffee is, why it is special, and how they too can have it and enjoy it.

This new venture is part of The Whole Kitchen brand. Why is expansion important to your business, and why should all entrepreneurs keep expansion in mind as they climb the ladder of success?

The Whole Kitchen is the mother company and it was a concept that Oneida had been developing since her daughter was 2. We loved it!

Change is good and growth is natural. It is not easy, but it is important to always strive to grow and expand because if not the business will begin to fizzle and can die. Growth does not necessarily mean just the revenue line, it comes in various places, from impact, knowledge, the service getting better towards the customer, using technology better. There is always room to grow.

We were only able to host one The Whole Kitchen event because COVID hit. We had to hold and that is when our focus shifted in launching Casa Dos Chicas Café as a brand of TWK. Expansion is important, but knowing when to pivot if something is not quite going as planned with what you are doing is vital. Planning ahead and having a vision is imperative. What are some of the cultural traditions you are both bringing to CDCC and excited to share with customers?

We have many things brewing (pun intended)! One of them is bringing back traditional Latin American ways to prepare coffee – of course you will see Mexico and Dominican Republic first. We partnered with Colamo Café, an artist from DR that makes the most beautiful traditional cafeteras. We will have our collaboration for sale soon on our site.
Through our work and offerings, we are highlighting at-home coffee preparation methods and the attentive cultural traditions that our mothers, tias (aunts), and grandmothers taught us when it comes to serving our guests. We are bringing back the moment of simply pausing during the afternoon while having a cup of coffee. The western culture often leaves us tired after a long day with no opportunity to simply sit down and have a conversation along with a cup of coffee.

Click here to read the full article on Girl Talk HQ.

Two Latino pioneers, in civil rights and education, honored with Medal of Freedom
LinkedIn
Raúl Yzaguirre, founder and former leader of the National Council of La Raza, and Julieta García, former president of the University of Texas at Brownsville received the medal of freedom award

By Suzanne Gamboa, NBC News

Two Mexican Americans who have dedicated their lives to fighting for equality and the advancement of Latinos were awarded the Presidential Medal of Freedom, the nation’s highest civilian honor, at the White House on Thursday.

Raúl Yzaguirre is the founder and former leader of the National Council of La Raza, considered the nation’s largest Hispanic civil rights and advocacy group, renamed UnidosUS, and Julieta García is a former president of the University of Texas at Brownsville — the first Latina to serve as a U.S. university president.

Born a decade apart in the Rio Grande Valley, Yzaguirre and García took lessons from their upbringings in the South Texas region to achieve positions of power, which they then used to dismantle discrimination and fight for the advancement of Latinos and other people of color.

Yzaguirre, 82, born in San Juan, Texas, took a small organization with about $500,000 and 23 affiliates and grew it into a formidable one with a $40 million budget and 250 affiliates.

The group helped shape policy on immigration, education, voting rights and more. Yzaguirre stepped down in 2004, after 30 years at its helm.

He also served as the ambassador to the Dominican Republic under President Barack Obama.

García, 73, born in Brownsville, Texas, was president of UT-Brownsville and helped oversee its merger with University of Texas Pan American to become UT-Rio Grande Valley, which serves mostly Latinos. She fought for money from the state’s Permanent University Fund, which holds 2.1 million acres and revenue from oil and gas leases on the land, to create the university.

UT-Rio Grande Valley is ranked in the top three schools awarding bachelor’s degrees to Latinos.

Yzaguirre and García are among 17 people awarded the medal Thursday by President Joe Biden. Among the honorees are former Rep. Gabby Giffords, D-Ariz.; Olympic gymnast Simone Biles; U.S. soccer player Megan Rapinoe; the actor Denzel Washington; and posthumously, Sen. John McCain, R-Ariz., and Steve Jobs, the co-founder of Apple.

Yzaguirre’s work with UnidosUS rested heavily on bringing together the nation’s increasingly diverse Latino population to forge a stronger political force that could command the attention of Washington power brokers. The 2020 census counted 62 million Latinos in the U.S.

“What Raúl doesn’t get enough recognition for is how much of a visionary he was,” said Lisa Navarette, who worked with Yzaguirre and now is an adviser to UnidosUS President Janet Murguía.

“In the early ’70s he was already envisioning what would become the Latino community,” Navarrete said.

Yzaguirre was raised by his grandparents and was heavily influenced by his grandfather’s own story of nearly being lynched by Texas Rangers when he was out past a curfew imposed by the state on Mexican Americans and Mexicans at the time, according to a 2016 biography, “Raul H. Yzaguirre: Seated at the Table of Power,” by Stella Pope Duarte.

Yzaguirre was a protégé of the civil rights leader Dr. Hector P. García, a Mexican American physician who formed the civil rights group American GI Forum after witnessing mistreatment of Mexican American World War II veterans. Navarette said García helped Yzaguirre channel his anger over discrimination into activism.

Yzaguirre’s work in Washington continues to have an impact. Charles Kamasaki, a senior adviser at UnidosUS, recalled Yzaguirre deciding to agree to compromise on what became the Immigration Reform and Control Act of 1986. He didn’t like the enforcement levels in the bill and had worked to improve it until finally agreeing to a compromise in 1986, giving about 3 million immigrants without legal status in the U.S. a chance to become lawful permanent residents.

Yzaguirre helped produce a scathing report on the Smithsonian Institution’s failure to serve and hire Latinos, a report that was instrumental in last year’s approval of a National Museum of the American Latino.

His tenure was also marked by clashes with administrations. He quit a commission on education and Hispanics in the 1990s in frustration over its partisanship and delays and picketed President Lyndon B. Johnson’s administration over its lack of Hispanics.

Click here to read the full article on NBC News.

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Upcoming Events

  1. City Career Fair
    January 19, 2022 - November 4, 2022
  2. The Small Business Expo–Multiple Event Dates
    February 17, 2022 - December 1, 2022
  3. USHCC 2022 National Conference Kick-Off Reception
    August 18, 2022
  4. CHCI’s 2022 Leadership Conference & Gala
    September 13, 2022 - September 15, 2022
  5. The 2022 Global ERG Summit
    September 19, 2022 - September 23, 2022
  6. National College Resources Foundation Upcoming Events–Mark Your Calendar!
    September 24, 2022 - April 1, 2023
  7. ROMBA Conference
    October 6, 2022 - October 8, 2022
  8. HACU 36th Annual Conference
    October 8, 2022 - October 10, 2022
  9. NMSDC 50th Anniversary Conference & Exchange
    October 30, 2022 - November 2, 2022