FAA Launches ‘Be ATC’ Campaign to Recruit Next Diverse Generation of Air Traffic Controllers
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Air Traffic Controller

The Federal Aviation Administration (FAA) is launching “Be ATC,” a recruiting campaign to hire the next generation of air traffic controllers. The application window will be open nationwide from June 24-27 for all eligible U.S. citizens.

Air traffic controllers are part of the FAA’s fast-paced, active team of 14,000 professionals in radar facilities and in air traffic control towers who keep the skies safe across the nation. Controllers have a tremendous responsibility, handling an average of 45,000 flights a day and more than 5,000 aircraft traversing the skies at once during peak times.

Anyone interested in becoming an air traffic controller can view more about eligibility requirements and application instructions at faa.gov/be-atc. Applicants can begin building a profile and learn how to apply.

Building on last year’s successful campaign to receive more applications from women and other underrepresented groups, the FAA will again work with diverse organizations, host Instagram Live conversations, and work with social media influencers and others. The FAA has created a digital toolkit to get the word out.

“We know that different perspectives add value to any organization, so it is important that we attract people with a wide range of backgrounds to help enhance our safety mission,” said Virginia Boyle, Vice President for System Operations Services in the FAA’s Air Traffic Organization.

“It’s a challenging job, but it’s also rewarding. At the end of the day when you get home and look up at the sky, you know that what you’ve done makes a difference,” said Jeffrey Vincent, Vice President for Air Traffic Services in the FAA’s Air Traffic Organization.

Applicants must be U.S. citizens, speak English clearly and be no older than 30 (with limited exceptions). They must have either three years of general work experience or four years of education leading to a bachelor’s degree, or a combination of both. Applicants must also pass the Air Traffic Skills Assessment (ATSA). Individuals who are selected are also required to pass all pre-employment requirements, including a medical examination, security investigation, and drug test.

Selected candidates will train at the FAA Academy in Oklahoma City, Okla. After successful completion of training, they will be placed in a radar facility or air traffic tower. Staffing needs will determine facility assignment, and applicants must be willing to work anywhere in the United States.

“As aerospace technology continues to grow, we need people to join the FAA to ensure our airspace continues to be the safest in the world,” said FAA Deputy Administrator A. Bradley Mims. “We are looking for a diverse pool of candidates who are ready to rise to the challenge and become air traffic controllers.”

The FAA’s controller workforce reached about 14,000 in fiscal year 2021. The FAA hired 509 new controllers in fiscal year 2021, and the FAA plans to hire more than 4,800 controllers over the next five years.

Renowned Latina chef helps spread word about free summer meals for kids, teens
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Renowned Latina chef Lorena Garcia wearing a red chefs uniform while smiling at the camera

By Edwin Flores, NBC News

Latina chef, author and TV personality Lorena Garcia is partnering with a national nonprofit group to let families know there are free meals available for children and teenagers as more people face hunger and food insecurity amid high food prices.

“We’re really trying to raise awareness, particularly this summer, about the meals that are available — parents and caregivers can find free summer meal sites right in their neighborhood,” the Venezuelan American chef said about No Kid Hungry, a campaign by the nonprofit group Share Our Strength based in Washington, D.C., which helps feed children and teenagers across the nation.

Even before the current issues of inflation and steeper food prices, the Covid-19 pandemic fallout resulted in a loss of jobs or reduced hours for millions in the country, leading to more families struggling to put food on the table, according to an analysis by Feeding America, which focuses on equitable access to food.

In 2020, food insecurity for Latinos increased by more than 19%, with Hispanics 2.5 times more likely to experience food insecurity than their white counterparts. Latino children were more than twice as likely to live in food-insecure households than white children, according to the nonprofit group.

Additionally, census data indicates that 1 in 6 Latinos live in poverty compared to 1 in 16 non-Latino whites.

Parents and caregivers can find a free summer meal site by texting “FOOD” or “COMIDA” to 304-304 or by visiting the group website’s free meal finder. The free meals provided are for youths 18 and younger.

Summer marks the hungriest time of the year for children since school is no longer in session and there is less access to daily, reliable meals. The No Kid Hungry summer meals programs reach 16% of children nationwide.

García said some of the summer meal programs are providing up to 750,000 meals a day to feed children and teenagers throughout the summer.

“The help is there, we just need to make sure that people know that this program is out there,” Garcia, who joined actor and TV cooking personality Ayesha Curry and rapper Big Freedia as No Kid Hungry partners, told NBC News.

As families grapple with the issue of meals in the summer months, millions of students could lose access to free and reduced-price meals after Congress failed to extend the federal Child Nutrition Waivers — introduced during the pandemic — which are set to expire June 30 after two years.

Click here to read the full article on NBC News.

At 17, she was her family’s breadwinner on a McDonald’s salary. Now she’s gone into space
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At 17, she was her family's breadwinner on a McDonald's salary. Now she's gone into space

By Jackie Wattles, CNN

A rocket built by Jeff Bezos’ Blue Origin carried its fifth group of passengers to the edge of space, including the first-ever Mexican-born woman to make such a journey.

The 60-foot-tall suborbital rocket took off from Blue Origin’s facilities in West Texas at 9:26am ET, vaulting a group of six people to more than 62 miles above the Earth’s surface — which is widely deemed to make the boundary of outer space — and giving them a few minutes of weightlessness before parachuting to landing.

Most of the passengers paid an undisclosed sum for their seats. But Katya Echazarreta, an engineer and science communicator from Guadalajara, Mexico, was selected by a nonprofit called Space for Humanity to join this mission from a pool of thousands of applicants. The organization’s goal is to send “exceptional leaders” to space and allow them to experience the overview effect, a phenomenon frequently reported by astronauts who say that viewing the Earth from space give them a profound shift in perspective.

Echazarreta told CNN Business that she experienced that overview effect “in my own way.”

“Looking down and seeing how everyone is down there, all of our past, all of our mistakes, all of our obstacles, everything — everything is there,” she said. “And the only thing I could think of when I came back down was that I need people to see this. I need Latinas to see this. And I think that it just completely reinforced my mission to continue getting primarily women and people of color up to space and doing whatever it is they want to do.”

Echazarreta is the first Mexican-born woman to travel to space and the second Mexican after Rodolfo Neri Vela, a scientist who joined one of NASA’s Space Shuttle missions in 1985.

She moved to the United States with her family at the age of seven, and she recalls being overwhelmed in a new place where she didn’t speak the language, and a teacher warned her she might have to be held back.
“It just really fueled me and I think ever since then, ever since the third grade, I kind of just went off and have not stopped,” Echazarreta recalled in an Instagram interview.

When she was 17 and 18, Echazarreta said she was also the main breadwinner for her family on a McDonald’s salary.

“I had sometimes up to four [jobs] at the same time, just to try to get through college because it was really important for me,” she said.
These days, Echazarreta is working on her master’s degree in engineering at Johns Hopkins University. She previously worked at NASA’s famed Jet Propulsion Laboratory in California. She also boasts a following of more than 330,000 users on TikTok, hosts a science-focused YouTube series and is a presenter on the weekend CBS show “Mission Unstoppable.”

Space for Humanity — which was founded in 2017 by Dylan Taylor, a space investor who recently joined a Blue Origin flight himself — chose her for her impressive contributions. “We were looking for some like people who were leaders in their communities, who have a sphere of influence; people who are doing really great work in the world already, and people who are passionate about whatever that is,” Rachel Lyons, the nonprofit’s executive director, told CNN Business.

Click here to read the full article on CNN.

Former TV News Producer Showcases Latin Culture With New Series ‘Gordita Chronicles’
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Former TV News Producer Showcases Latin Culture With New Series ‘ Gordita Chronicles '

By Elizabeth Chavolla, NBC Los Angeles

Working in the newsroom helped her become a better series writer, said Claudia Forestieri, creator of the new comedy “Gordita Chronicles.”

“By day I was a full time journalist and by night an aspiring series writer,” Forestieri told Telemundo 52, as she recalled the years she worked as a reporter, an assignment editor, and a news produce for various Telemundo stations.

“Telemundo helped me become a TV writer. When we do news, you have to pitch stories every day, and if your story didn’t get picked, you can’t sit and cry about it, you have to keep pitching ideas, know how to meet a deadline, and able to summarize a story quickly, so news prepared me well to be a TV series writer,” said Forestieri.

I wanted to showcase the life of the immigrant that is never shown, the fun side, the happy side, the positive side, and show the wonderful things about the Latin culture and how our culture and the American culture can come together and create a beautiful community.

And even though she loved being a journalist, her heart’s desire was becoming a writer for a television series, and nine years later, after years of sacrifice, tears, sleepless nights, and being almost 3,000 miles away from her family, the Dominican immigrant created a series that has received support from HBO Max and the actresses and executive producers, Eva Longoria and Zoe Saldaña.

IT WASN’T EASY
“I started from scratch. I didn’t have any contacts; I didn’t know anyone in this industry. I sacrificed a lot, I missed many weddings, vacations, but in the end my family understood.

Forestieri, who left Miami at age 35, said arriving to the West Coast with a mission forced her to prepare for the challenge she was about to face. “I had to fall in love with the journey. I had to learn to be a better writer, take classes.”

THE SERIES “GORDITA CHRONICLES”
After having been accepted into several writing programs, in 2018 Forestieri did her first screenwriting job, and in 2019 she collaborated on the Netflix series Selena.

Then in 2021, Right during the pandemic, HBO Max announced they had chosen the series “Gordita Chronicles”, and that Zoe Saldaña and Eva Longoria would become the executive producers of this project.

Inspired by the life of Forestieri, the protagonist of “Gordita Chronicles”, Carlota, “Cucú” Castilli (Olivia Goncalvez), is a 12-year-old girl who, along with her parents and older sister, left the Dominican Republic to pursue the American Dream in 1985 after her father, an airline marketing executive, got transferred to Miami.

The series shows how young Cucú faces the challenges of being an immigrant in a new world, showing her courage, humor, mischief, as well as the importance of her culture and family.

“I wanted to write a script that was personal. I was an immigrant girl, I wanted a better life, I had to learn a new language, a new lifestyle in a new country, and make new friends,” said Forestieri.

“I wanted to reflect the life of the immigrant that is never shown, the fun side, the happy side, the positive side, and show the wonderful things about the Latin culture and how our culture and the American culture can come together and create a beautiful community,” she added.

The writer added that most immigrants who arrive to a new country “want a better life, they want the country to be better” and that is precisely what the series will show.

Click here to read the full article on NBC Los Angeles.

Who Is Johnny Depp’s Latina Lawyer, Camille Vasquez?
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Camille Vasquez wearing all white in a courtroom

By Yamily Habib, Be Latina

Forget Amber Heard or the trial circus that the legal battle between the actress and movie icon Johnny Depp has become. The real star is Camille Vasquez, Depp’s lawyer who has gone viral on social media, inspiring thousands of Latinas around the world.

As USA Today explained, Vasquez, 37, is one of Depp’s nine lawyers in his $100 million defamation lawsuit against his ex-wife Heard. Today, she is almost as big a social media phenomenon as the two protagonists in one of the most widely followed lawsuits in recent years.

Born in San Francisco to Cuban and Colombian parents, Camille Vasquez graduated in 2006 from the University of Southern California and in 2010 from Southwestern Law School in Los Angeles, the BBC explained.

For the past four years, she has been an associate at Brown Rudnick, the high-profile law firm hired by Johnny Depp to represent him in his $50 million defamation case against Heard. Vasquez is one of nine lawyers at the firm involved in the trial.

She specializes in litigation and arbitration, focusing on representing plaintiffs in defamation cases, and in 2021, she was named one of Best Lawyer magazine’s “One to Watch” lawyers.

She previously assisted Depp in claims against his former lawyer Jake Bloom and his former business manager Joel Mandel.

Today, the hashtag #camillevasquez has more than 980 million impressions on TikTok. A video of her quick objections to Heard’s lead attorney Elaine Bredehoft had nearly 30 million views.

The two-minute TikTok video of her courtroom interruptions with the caption “where did this woman get her degree?” coincided with a 1,820% increase in Google searches for Southwestern Law School, Vasquez’s alma mater, research from the higher education website Erudera shows.

Similarly, thousands of Latina law students have been inspired by Camille Vasquez to continue fighting for their dreams.

“Had to meet Camille Vasquez and tell her what an inspiration she is to so many Latinas!” gushed Carol Dagny (@caritodagny) on TikTok. To which Andrea (@b.andrea111) replied: “As a Latina entering my final year of law school, no one has gotten me as excited to join the field like she has!”

Click here to read the full article on Be Latina.

Abuela’s Counter: How Two Latinas Are Helping People Connect Through Cooking
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cooking co founders of Abuela's Counter

By Be Latina

For many families, the ultimate form of connection happens in the kitchen — the foods, flavors, smells, and traditions that take place around a kitchen counter, are what bring loved ones together across borders and across generations.

That is especially true for immigrants, who often leave everything behind in search of a better life, bringing only their memories, their rituals, and their recipes with them.

The co-founders of Abuela’s Counter feel this deep in their souls.

Abuela’s Counter is the brand-new, foodie-focused website and Instagram account you need in your life. The Cuban-American entrepreneurs behind the operation are building a community of food-lovers who, like them, learned important life lessons at their Abuelas’ counters.

Bringing Cuban Food and Cuban Connections to Life for a New Generation
Ani Mezerhane and Cristina Bustamante – two Miami-based Latinas who come from Cuban families – came up with the concept of Abuela’s Counter when bonding over their shared love of food and their deep obsession with all things delicious, especially the traditional Cuban dishes they grew up with. But, to them, food is about more than just what sustains you physically; it’s equally about what fills your soul. It’s what connects them to their roots, their ancestors, and to where they came from.

They realized that they can’t be the only Cuban Americans who spent the bulk of their childhood absorbing crucial nuggets of wisdom – the importance of family, never forget where you came from, and always include raisins in picadillo (we know this is an ongoing debate for many Cubans), how to craft a perfect croqueta, and more – from their Abuelas at the kitchen counter.

Abuela’s Counter is all about teaching followers how to make traditional Cuban dishes with a modern spin. The concept is that Cuban cooking can be intimidating – possibly because recipes can take a lot of time and patience and possibly because your grandmother never actually taught you how to make her specialties – and they want to help people connect to their Cuban roots through cooking.

Food as a Love Language for Latinas
“Cuban culture is a very mothering culture. It’s all about our mothers and Abuelas taking care of everything and taking care of us, not just with love, but also with food. Food is our love language,” explains Ani to BELatina News.

“So, in many cases, our generation never really learned to cook, because it was always something that our relatives did for us. That’s intimidating, trying to re-make those recipes.” And it’s not just about the actual methods and recipes, but also the emotions behind these dishes. “The myths and the legends that surround these dishes can be very intimidating to try to recreate,” Cristina added.

What if you try to make a traditional dish you grew up eating, but you mess it up? Or what if your Abuela never showed you how to make it and you have to start from scratch? It can certainly feel overwhelming, which is a common sentiment that Abuela’s Counter is hoping to tackle one flan at a time.

After all, food and all of the senses that go along with it can take us back to our childhoods and help us bond with family members of all generations. The traditions in the kitchen are what bring us all together, and that’s never been more true than for families of immigrants. “No matter what we do, it always comes back to food. It all goes back to sitting at Abuela’s counter and learning about life. Learning how food doesn’t just feed us but brings us together,” Ani and Cristina say on their website.

On their Instagram page, they offer easy-to-follow recipes, and how-to videos showcasing simple ways to whip up Cuban masterpieces. From Guava Coconut Cookies to Ropa Vieja to Arroz Con Pollo, Cuban Flan, and everything in between, they’re taking the mystery out of the equation so anyone can make these dishes.

Their recipes are broken down in detail on their website. There are no secret steps or mysterious quantities (did you ever notice how older generations always add “a pinch” of this or “a splash” of that?). Just easy to follow, simple, step-by-step recipes of classic favorites that have probably been haunting you since birth. We’re looking at you Cuban flan.

Flan is a favorite of both Ani and Cristina, which is why they were so proud when they got it just right.

For an easy weeknight (or any night) dinner, they swear by their Fricase de Pollo, a comforting chicken dish that fills you up in all the important ways.

Click here to read the full article on Be Latina.

PepsiCo Launches $50 Million Juntos Crecemos Platform to Support Hispanic-Owned Businesses Across the U.S.
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PepsiCo Launches $50 Million Juntos Crecemos Platform to Support Hispanic-Owned Businesses Across the U.S.

By PR Newswire

PepsiCo, Inc. (NASDAQ:PEP) today announced Juntos Crecemos, (Together We Grow), a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías (meat markets), addressing foundational business challenges, and supporting business growth over the next five years. Juntos Crecemos is part of PepsiCo’s Racial Equality Journey Hispanic Initiative, a $172 million set of commitments launched in October of last year.

According to a study by the U.S. Hispanic Chamber of Commerce, Hispanic-owned businesses alone contribute over $800 billion in economic activity and play a central role in their communities. According to a Stanford University survey, as a result of the pandemic, 86% of Hispanic small business owners reported significant negative impacts, including complete closure, and were only half as likely as their white counterparts to receive Paycheck Protection Program (PPP) loans. This, coupled with the historic systemic barriers affecting wealth and educational attainment, contributes to smaller business income among Hispanic business owners according to research conducted by the Small Business Association.

“Juntos Crecemos and The PepsiCo Foundation IMPACTO Hispanic Business Accelerator bring our Racial Equality Journey and PepsiCo’s values to life,” said Esperanza Teasdale, VP & GM, Hispanic Business Unit, PepsiCo Beverages North America. “We’re proud and committed to supporting and elevating the voice of the Hispanic small business community that is impacted by systemic inequality.”

Benefits for Hispanic Small Business Owners
Small business owners participating in Juntos Crecemos will have access to the Hispanic Digital & Delivery Program, a customized eight-week consultation curriculum tailored to meet their specific needs, including helping them improve their online presence, delivery logistics, online ordering, and marketing practices. Participants will also have access to consultation from experts via office hours, where they will receive coaching and guidance on devising solutions for business challenges.

“Providing these resources is critical to delivering on our ambition to drive long-term change and address systemic barriers in communities that too often have been overlooked,” said Antonio Escalona, SVP & GM, Hispanic Business Unit, PepsiCo Foods North America. “This is only the beginning, and we are committed to working alongside these restaurants, bodegas, and carnicerías to propel their businesses forward.”

As part of the program, participating bodegas and carnicerías owners will also receive store essentials, including safety kits, consumer promotions and targeted digital media support. To help raise awareness of Juntos Crecemos and assist with implementation, PepsiCo has partnered with the Latino Food Industry Association (LFIA).

“Hispanic small business owners have disproportionately been impacted by the COVID-19 pandemic, which is why we are excited to work with PepsiCo in bringing this much needed support to our community,” said Lupillo Ramirez, LFIA president. “Juntos Crecemos will provide valuable guidance and mentoring while connecting and uniting business owners across the country in sharing best practices.”

PepsiCo Foundation Support
As part of the Juntos Crecemos platform, The PepsiCo Foundation is officially launching the IMPACTO Hispanic Business Accelerator which will provide $10 million in funding to help 500 Hispanic small food and beverage business owners in 13 cities across the U.S. grow their enterprises over the next five years. It will also help these owners overcome systemic economic disparities and create economic opportunity within the community by providing business coaching in English and Spanish and other resources.

Today, The PepsiCo Foundation is announcing the first 150 IMPACTO grant recipients, including:

La Peña Restaurante in Chicago, IL,
De Mi Fogón in Houston, TX
Cuernavaca’s Grill in Los Angeles, CA
8 Burger in Miami, FL, and
Claudy’s Kitchen in Bronx, NY

“The contributions of Hispanic communities are an integral part of the fabric of American culture. Unfortunately, the community has also long faced systemic barriers to success – a divide only deepened by the impact of COVID-19,” said C.D. Glin, Vice President, The PepsiCo Foundation and Global Head of Philanthropy, PepsiCo. “Supporting long-term solutions that drive economic equity in the Hispanic community isn’t just right – it’s imperative. The IMPACTO Hispanic Business Accelerator and Juntos Crecemos are about more than just saving businesses; it is about investing in the people that bring life, culture and vibrancy to our communities and ensuring that they continue to grow, thrive, and prosper today and for generations to come.”

The Foundation is currently working with Community Development Financial Institution (CDFI) partners including, Allies for Community Business in Chicago; Ascendus in New York; LiftFund in San Antonio; Accion Opportunity Fund in San Jose and Los Angeles; and DreamSpring in Albuquerque and other local organizations to provide $10,000 grants to beneficiaries and help business owners at every level retain employees and construct long-term business plans to support their future economic success. While launching in 13 cities (New York City, Miami, Chicago, Orlando, Albuquerque, Houston, Dallas, San Antonio, Los Angeles, El Paso, Las Vegas, Denver, Phoenix) where Hispanic-owned small businesses were hit particularly hard by the COVID-19 pandemic, The PepsiCo Foundation plans to expand the IMPACTO program to additional cities over the next five years based on community need.

Click here to read the full article on PR Newswire.

Latina-owned business receives grant from Eva Longoria Foundation
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Eva Longoria speaking in front of a zoom camera giving her speech for the Critics Choice Awards

By Roxana Becerril, San Diego Tribune

From being an Uber driver to becoming a business owner, Mirna Guardiola is one of the 4.65 million Latino business owners in the U.S. to prove they can achieve more than most could imagine.

As the fastest-growing segment of U.S. small businesses, Latino-owned companies are taking the lead in terms of revenue, according to Forbes late last year.

Their funding, however, not so much.

From 2020 to 2021, the funding rate for Latino-owned businesses was 34.5% in comparison to that of non-Latino-owned companies, which was 36.6%.

Luckily for Latino entrepreneurs, the Eva Longoria Foundation recently partnered with nonprofit microlender Accessity to award $10,000 worth of grants to 12 Latina-owned businesses.

Among the recipients: Guardiola’s handbag business, Mujer Brave.

A mother of three, Guardiola emigrated from Culiacán, Sinaloa, to San Diego, with beginner-level English and very little experience in accounting. After her divorce, she was motivated to provide for her family and worked as a driver for Uber and Lyft.

The COVID-19 pandemic hit in 2020, and Guardiola’s driver job was put on hold, leading her to discover the Spanish-language Accessity Academy for Business Success program.

After the 10-week program, Guardiola was equipped with the necessary tools to launch her own business despite the ongoing pandemic and in June 2020, it became a reality.

She combined her entrepreneurial efforts with merchandise she sold on Facebook Marketplace and at the Swap Meet as a hobby, and she started Mujer Brave mid-pandemic.

Operating from her home in San Ysidro with merchandise from artisans in Mexico, Guardiola sells handbags online and at some in-person events. She still drives for Uber and Lyft, but now counts on her business not only as an additional stream of income but as a source of motivation for other women like her.

She says her company is meant to “inspire other women to never give up,” hence the name of her business, which translates to “brave woman.”

Giving thanks to Accessity is not enough to show appreciation for the program and support she received there, she said.

“They believed in me as a woman entrepreneur and I am very grateful,” Guardiola said. “Their support is worth more than the money I have earned.”

Guardiola will be using the $1,000 grant she received from Accessity to fund marketing and social media campaigns. According to Accessity, the grant recipients, who all graduated from its success program, were chosen based on their application and if their business is currently in operation and demonstrates “resilience, resourcefulness and growth.”

Click here to read the full article on San Diego Tribune.

The 10 Worst Resume Mistakes to Avoid
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mans hand wading up a piece of paper and throwing in the trash bin

Peter Vogt, Monster contributor

Common resume mistakes are deceptively easy to make. You’ve been applying to jobs like crazy, but it seems as though all of your applications have disappeared into the black hole of the Internet.

Wondering why your resume isn’t getting you any interviews? We’re willing to bet it’s not because you’re unqualified or just not good enough (which, for the record, you are good enough). It’s likely because resume mistakes are causing one or more fatal errors.

Job seekers, beware! All it takes is just one to strike your job search dead in its tracks. Definitely something entry-level workers need to be on the lookout for when writing your first resume.

Think your resume is perfect and bulletproof? Even the most experienced professionals still find themselves guilty of making resume mistakes. Plural.

With only a mere six seconds to “wow” a recruiter, having any kind of mistake on your resume is not a risk even the most daring of job seekers should take. After all, your resume is the first point of contact you make with a potential employer, so you want that first impression to be a strong, clear demonstration of just how awesome you are at what you do. That’s how you get an interview—and then once you rock that, a job.

As you write your resume—or give your resume its six-month update—make sure it doesn’t include any of these common resume mistakes listed below.

1. Typos and Grammatical Errors

Yes, we know, it’s probably the most obvious of all resume tips: It needs to be grammatically perfect. If your resume isn’t, employers will read between the lines and draw not-so-flattering conclusions about you, like, “This person can’t write,” or, “This person obviously doesn’t care.”

2. Lack of Specifics

Your resume shouldn’t simply state the obvious to a hiring manager. Employers need to understand what you’ve done and accomplished. For example:

A. Worked with employees in a restaurant setting
B. Recruited, hired, trained and supervised more than 20 employees in a restaurant with $2 million in annual sales

Both of these phrases could describe the same person, but the details and specifics in example B will more likely grab an employer’s attention.

3. Attempting the “One–Size–Fits–All” Approach

Whenever you try to develop a generic resume to send to all job ads, you almost always end up with something employers will toss in the recycle bin. Your lack of effort screams, “I’m not particularly interested in your company. Frankly, any ol’ job will do.”

Employers want to feel special and want you to write a resume specifically for them. They expect you to clearly show how and why you fit the position in a specific organization.

4. Highlighting Duties Instead of Accomplishments

Your resume needs to show how good you are at your job, but it’s all too easy to slip into a mode where you simply start listing your duties. For example:

Attended group meetings and recorded minutes
Worked with children in a day-care setting
Updated departmental files

That’s more or less an echo of your job description. Employers, however, don’t care so much about what you’ve done as what you’ve accomplished in your various activities. One of the most basic resume tips is to go beyond showing what was required and demonstrate how you made a difference at each company, providing specific examples. They’re looking for statements more like these:

Recorded weekly meeting minutes and compiled them in a Microsoft Word-based file for future organizational reference
Developed three daily activities for preschool-age children and prepared them for a 10-minute holiday program performance
Reorganized 10 years worth of unwieldy files, making them easily accessible to department members

Need help? Ask yourself these questions:

How did you perform the job better than others?
What were the problems or challenges faced? How did you overcome them? What were the results? How did the company benefit from your performance?
Did you receive any awards, special recognitions, or promotions as a result?

5. Going on Too Long or Cutting Things Too Short

Many people try to squeeze their experiences onto one page, because they’ve heard resumes shouldn’t be longer. By doing so, job seekers may delete impressive achievements. Other candidates ramble on about irrelevant or redundant experiences. Despite what you may read or hear, there are no real rules governing resume length. Why? Because human beings, who have different preferences and expectations where resumes are concerned, will be reading it.

That doesn’t mean you should start sending out five-page resumes, of course. Generally speaking, you usually need to limit yourself to a maximum of two pages. But don’t feel you have to use two pages if one will do. Conversely, don’t cut the meat out of your resume simply to make it conform to an arbitrary one-page standard. When writing your resume, ask yourself, “Will this statement help me land an interview?” Every word should sell you, so include only the information that elicits a “yes.”

6. Bad Summary

Many candidates lose their readers right at the beginning, with their career summary. Employers do read this portion of your resume, but often they plow through vague pufferies like, “Accomplished professional seeking career growth.” Such statements are overused, too general, and waste valuable space.

Give employers something specific and, more importantly, something that focuses on their needs as well as your own. Example: “An accomplished marketing manager that developed award-winning campaigns for Fortune 500 clients that contributed to 50% increase in stock value.”

7. No Action Verbs

Avoid using phrases like “responsible for.” Instead, use action verbs. Not only do these words help to show off your initiative, they also help punch up the overall tone of your resume. For example:

Resolved user questions as part of an IT help desk serving 4,000 students and staff.
Increased organic search visits 20% year over year
Developed a comprehensive onboarding program for new hires

8. Leaving Off Important Information

You may be tempted, for example, to eliminate mention of the jobs you’ve taken to earn extra money for school. Typically, however, the soft skills you’ve gained from these experiences (e.g., work ethic, time management) are more important to employers than you might think.

9. Visually Too Busy

If your resume is wall-to-wall text featuring five different fonts, it will most likely give the employer a headache. So show your resume to several other people before sending it out. Do they find it visually attractive? If what you have is hard on the eyes, revise.

10. Incorrect Contact Information

I once worked with a student whose resume seemed incredibly strong, but he wasn’t getting any bites from employers. So one day, I jokingly asked him if the phone number he’d listed on his resume was correct. It wasn’t. Once he changed it, he started getting the calls he’d been expecting. Moral of the story: Double-check even the most minute, taken-for-granted details sooner rather than later.

Follow This Final Resume Tip

There are plenty of pitfalls to duck and dodge when writing a resume, so when you finally have it in good shape, you’ll want to get it reviewed to be extra-certain that it’s ready to go. Need help? Send it to the experts at Monster for a free evaluation. We’ll look for any lingering errors so you can correct them and start your job search with confidence. Consider it an insurance policy for your resume.

Click here to read the complete article and more tips from Monster.com.

LA Latina Business Owner Combines Love for Culture and Pink
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Yesenia Castro, 25, owns a small business in the Fashion District of Los Angeles. Serving pink tacos, Castro blends her love of fashion, culture and food.

By Génesis Miranda Miramontes, NBC

Taco stands in downtown Los Angeles can be found on pretty much every street, but how often do you come across a pink taco truck, and with pink handmade tortillas?

With a goal to empower and inspire others, a Latina business owner found a way to combine her love for fashion, her culture, food and the color pink.

Pink and Boujee in the Los Angeles Fashion District is definitely one of a kind, bringing together the culture and food of Los Angeles.

Owner and founder Yesenia Castro is behind this unique, “not your average taqueria.”

Oh and that’s not food dye in those gluten free corn tortillas, Castro says the pink color comes from dragonfruit and beets, along with premium quality meats, to make that perfect LA style taco.

You can smell the delicious scent of authentic Mexican tacos as you approach the pink truck.

Latino owned and operated, Pink and Boujee is a family run business, giving customers a comforting sense of community along with their order of pink tacos and aguas frescas.

Castro says it all started with pop up events and farmers markets in 2019, but she officially launched her business with the pink truck in August of 2021.

Castro counts on the support of her family, as well as friends like Maria Viera, who manages their social media content.

Viera, a Latina foodie blogger in the LA area, first posted a video of Pink and Boujee on March 31 which has now garnered over 10.7 million views.

“Partnering up with Yesenia has been truly a blessing,” Viera said. “It’s fate that we just happened to collide and now here we are.”

The pair met just three weeks ago and are already not just partners in business but close friends as well.

“In the end I’m just really grateful,” Viera said. “She’s inspiring, she’s like my role model”

Castro says about 90% of her clientele come to her from TikTok.

The pink taco truck located on 948 Crocker St. definitely stands out.

The pink truck, pink tortillas, pink tables and pink boxes where your food is neatly packed all make for such a great photo op.

“I’m a girly girl at heart and I love good vibes, good food, and to dress cute,” Castro said. “I wanted to a create a place where you can feel all that”

Raised in the Boyle Heights area, Castro came to the U.S. from Mexico when she was just nine months old.

“Being a DACA business owner is extremely tough but not impossible. I think we are called dreamers for a reason and I’m here to show your dreams are impossible despite the circumstances,” Castro said.

She says she wants to empower and inspire others, especially young Latinas who would one day want to do what they see her doing.

“I’m sharing behind the scenes of what it’s like starting from the bottom and my personal journey. I am someone another young girl can relate to,” Castro said. “Representation matters to me and that is what I think makes my business so special.”

In the future, Castro says she thinks about getting a bigger food truck or finding an investor and opening up a restaurant.

But she says for now she wants to live in the moment and focus on what she’s doing now.

“It takes a team to be able to push a business forward,” Castro said. “I definitely think that when Latinas come together, women in general, there’s so much that could be done.”

Click here to read the full article on NBC.

Latina-founded Influur raises $5 million to connect digital creators with brand campaigns
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Digital creators from influur wearing matching orange hoodies

By , Tube Filter

Sofia Vergara, Tommy Mottola, and Thalia are among the investors in a $5 million seed round for Influur, an influencer-brand marketplace launched by four Latina women.

The Miami-based platform was co-founded last year by former CNN journalist Alessandra Angelini, who serves as its CEO; data analyst Valeria Angelini, chief product officer; Emmy-nominated journalist Paula Coleman, COO; and Fefi Oliveira, who starred in Nickelodeon’s Club 57 and has more than 6 million followers on TikTok. Oliveira is the company’s chief influencer officer.

Influur’s marketplace operates on a familiar model. It counts both brands and content creators as users. Brands post campaign briefs, and influencers who are interested in participating submit applications. Brands then pick and choose which creators they want to work with, and voilà.

The platform isn’t open to all brands and creators just yet—it’s currently in early access. Influur says so far, it’s facilitated campaigns for a handful of companies, such as Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina.

The $5 million round brings Influur up to a total of $5.8 million raised, per Crunchbase. This round was led by venture capital firm Point72 Ventures, and along with the aforementioned film and music industry investors, included Luis Balaguer (founder and CEO of Latin World Entertainment), NEON16 CEO Lex Borrero, Magma Partners, H20 Capital, LatinWe, and Loud and Live.

Previous investors include Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, and Mario Ruiz, Influur says.

“Influur was born from the communication struggles between influencers and brands, an experience we’ve all had at some point in our careers,” Angelini said in a statement. “Together with my co-founders, we created a streamlined solution built from the influencer perspective.”

Click here to read the full article on Tube Filter.

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Upcoming Events

  1. City Career Fair
    January 19, 2022 - November 4, 2022
  2. The Small Business Expo–Multiple Event Dates
    February 17, 2022 - December 1, 2022
  3. UNIDOS US Annual Conference & Latinx Inclusion Summit
    July 9, 2022 - July 11, 2022
  4. Business Beyond Barriers Conference + Expo
    July 14, 2022
  5. 2022 LULAC National convention
    July 25, 2022 - July 30, 2022
  6. ALPFA Conference 2022: Join us to celebrate 50 years!
    August 7, 2022 - August 11, 2022
  7. CHCI’s 2022 Leadership Conference & Gala
    September 13, 2022 - September 15, 2022
  8. The 2022 Global ERG Summit
    September 19, 2022 - September 23, 2022
  9. National College Resources Foundation Upcoming Events–Mark Your Calendar!
    September 24, 2022 - April 1, 2023
  10. ROMBA Conference
    October 6, 2022 - October 8, 2022