Rita Moreno: Seizing Every Opportunity

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By Sarah Mosqueda

Rita Moreno is not a quitter.

“I think what is important to me is never giving up,” the 90-year-old Puerto Rican actress, dancer, singer and activist said in a recent phone interview, “Things do change and times do change, and the people who weren’t listening to me and what I stand for let’s say, 20 years ago, are listening more.”

Moreno’s determination plays a large role in her successful and expansive career. During Hispanic Network Magazine’s 30 years, Moreno has graced our cover more than once. She is a legend, with accolades that include EGOT status, with Emmy, Grammy, Oscar and Tony awards to her name.

While she is proud of her recognition, she stills sees room for improvement in terms of substantial Latinx representation within the entertainment industry. It is a challenge that has been present throughout her entire career.

“I see strides, and I don’t see enough,” Moreno said. “I think we are definitely underrepresented.”

As a young actress at MGM Studios in the 1950s, she was stuck playing ethnically ambiguous female roles she refers to as “dusky maidens.”

West Side Story in 1961 was a turning point for Moreno, who became the first Latina to win an Academy Award for acting for her role as Anita.

Rita Moreno, Puerto Rican actress, singer and dancer, wearing a short-sleeved lilac dress, dancing in a publicity image issued for West Side Story
Rita Moreno, Puerto Rican actress, singer and dancer, wearing a short-sleeved lilac dress, dancing in a publicity image issued for the film adaptation of ‘West Side Story’, USA, 1961. (Photo by Silver Screen Collection/Getty Images)

Moreno has been vocal through the years of how badly she wanted the role and the chance to play a Hispanic character with substance. She has also spoken candidly about the little difference the Oscar made in the roles she was offered after the win.

“It’s like, ‘How does it feel to have all those awards that no other Latino has?’” Moreno said, “Well, it feels wonderful, but it doesn’t get me the work. It has never gotten me the work.”

After her Oscar win, Moreno did Broadway and television but didn’t make another motion picture for seven years.

For most of the 1970s, Moreno was a main cast member on the PBS educational children’s program, The Electric Company, and won a Grammy for the show’s children’s album.

She won the Tony Award for Best Featured Actress in a Play for The Ritz in 1975. Moreno won her first Emmy Award in 1977 for her appearance on The Muppet Show, and received a second Emmy the following year for The Rockford Files.

In her 2021 documentary, Rita Moreno: Just a Girl Who Decided to Go for It, Moreno shares that as a young actress starting out, she looked up to Elizabeth Taylor simply because there were no role models for a young Puerto Rican girl. There was no one on screen who looked like her.

Ironically, Moreno’s time on the stage and screens both big and small, mean many of today’s Latinx stars grew up looking up to her.

In Just a Girl Who Decided to Go for It, Eva Longoria reflects on watching Moreno in The Electric Company and recognizing her as someone that looked like her. In Jennifer Lopez’s own documentary, Half-Time, she specifically names Moreno as her inspiration for aspiring to dance, act and sing.

Another Latinx entertainer who grew up watching Moreno is Ariana DeBose.

DeBose took on Moreno’s most famous role in Steven Spielberg’s 2021 adaptation of West Side Story, which Moreno also starred in and served as an executive producer for. In 2022, DeBose received the Academy Award for Best Supporting Actress for playing Anita. She is the first Afro-Latina, the first openly queer actor of color and the first openly queer woman to win the award. It’s a recognition that may not have been possible without Moreno’s own groundbreaking win.

 Rita Moreno and Lin-Manuel Miranda speak at a Unity for Puerto Rico rally at the Lincoln Memorial
Rita Moreno (C) and Lin-Manuel Miranda (R) speak at a Unity for Puerto Rico rally at the Lincoln Memorial on November 19, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images)

“First of all, I am so happy for her, and I am happy for the Hispanic community,” Moreno said of DeBose, “She is Afro-Latina and that opens another door, which is fantastic. She is obviously very aware of the exclusion that we suffer from.”

Moreno places a lot of hope on the younger generation to lend their voice to changing things for the Latinx community.

“I am very hopeful that she will bring the attention of the younger people whose ear and interest we definitely don’t have,” said Moreno.

Moreno knows how to speak up too.

She has talked openly about her experiences with sexual assault, abortion and suicide and has long been an advocated for women’s rights. Her early social activism began at the March on Washington, where she was present during Rev. Dr. Martin Luther King Jr. famous “I Have a Dream” speech and stretches today, when she again recounted her own abortion story in the wake of the Supreme Court overturning Roe v. Wade. In 2004, she received the Presidential Medal of Freedom, and in 2009, President Barack Obama awarded her the National Medal of Arts.

“It is a question of never, ever giving up on what you have to say that is important to helping our community,” said Moreno.

Speaking up takes courage, but Moreno admits she has never had trouble being loud.

“I am a raucous person, and that is the Latina part of me. I am noisy, I laugh too loud,” Moreno said, “But that is who I am. I love that part of me.”

Rita Moreno in evening gown tearfully accepts her Oscar from male presenter
Rita Moreno tearfully accepts her Oscar for best supporting actress for her role in the 1961 film West Side Story at the 34th Academy Awards, held on April 9, 1962.

From 2017 to 2020, Moreno took on the role of Lydia, in One Day at a Time, the sitcom inspired by Norman Lear’s 1975 series of the same name. The reboot focused on Penelope, a newly single Army veteran, and her Cuban-American family. As Lydia, Moreno embraced the best parts of Latin culture, without slipping into stereotypes, and demonstrated what is possible when we are able to lovingly tell our own stories.

“I have a deep love for my people,” Moreno said, “I love who we are, and I love what we represent, because we represent deep values. I love our food; I love our music; I am never unaware of the Latin-ness of all of that.”

There is plenty of new Moreno content coming out later this year too.

This summer she will be filming a Christmas movie for Lifetime in Nashville, and she is also joining Sally Field, Jane Fonda, Lily Tomlin and Tom Brady for football-themed road-trip movie, 80 for Brady.

Moreno also has a role in Vin Diesel’s upcoming Fast and Furious movie, Fast X, as Grandma Toretto, Dom Toretto’s abuela.

“I had an absolutely fabulous time,” Moreno said of the filming, which took place in London. “We were freezing; we’re talking 50 degrees. But I loved it, I had a great time.”

Moreno said she had such a good time she might even make an appearance in the next film.

“I may do one more, so that would be insane,” Moreno said, “I mean, I am 90 years old and look at me!”

As always, she just won’t quit.

How popular radio personality Geena the Latina realized her voice was powerful and necessary
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Greena the Latina or Geena Aguilar, known to radio listeners as Geena The Latina of the “The Geena the Latina and Frankie V Morning Show” on Channel 933, is the founder of the Girls Empowerment Conference. (Jarrod Valliere/The San Diego Union-Tribune)

LISA DEADERICK, The San Diego Tribune

It may come as a surprise that radio personality Geena the Latina — formally Geena Aguilar — never pictured herself on the air. If it wasn’t for a morning show audition 15 years ago that brought her to the city she considered a second home, San Diego might have missed out on one of the market’s more popular radio hosts.

While her path began as an intern at a Los Angeles radio station in college, she was working as a sales associate for a television station after college, when her two brothers were shot and killed within five months of each other.

“After that, I stopped working altogether for a year because I was so depressed. My old boss from the radio station called me after that year and told me to come back to the station. He said I could work as little or as much as I wanted. He just wanted to get me out of the house,” she says. “I am forever thankful to him for that.”

Aguilar threw herself into her work, befriending colleagues, working late hours and pitching in to help out and learn any aspect of the job that needed an extra pair of hands. Although she was initially resistant to the spotlight that came with the job, it’s helped her realize that her voice matters, and she’s used it to help others.

One of those ways is through her Girls Empowerment Conference with the Positive Movement Foundation. The foundation is a San Diego nonprofit that works with schools and other organizations to provide educational tools, empowerment events, and other resources to vulnerable children. They’re hosting their “Cocktails for a Cause” fundraiser 6 to 10 p.m. today at 1899 McKee St., San Diego. The Girls Empowerment Conference is one of the beneficiaries of the event.

Aguilar is an on-air personality at Channel 933, co-host of “The Geena the Latina and Frankie V Morning Show,” and lives in the East Village section of downtown San Diego. She took some time to talk about her radio career, the Girls Empowerment Conference, and finding her voice.

Q: Most of us who listen to the radio know you as Geena the Latina on Channel 93.3. What led you to choose a career in radio?

A: When I started out as an intern at 102.7 KIIS FM in Los Angeles during college, I was eventually hired in the promotions department, and continued working there throughout college. I never wanted to be on the air; I worked there because it was fun and all of my friends worked there. I always wanted to work in the entertainment industry, but I didn’t know exactly what I wanted to do. I thought of myself as more of a behind-the-scenes person.

[After the deaths of her brothers] I started working at the radio station again and completely threw myself into everything I could do there, probably just to keep myself busy. I’d stay at the station all day long, talking to people, helping whoever needed help, or sitting in on show meetings. I became the street reporter for the station and worked red carpet events, which eventually led to morning shows asking me to audition. I didn’t want to audition because I still didn’t think that being on the air could be a career, but one of those auditions was for a morning show in San Diego and I just loved San Diego. I grew up visiting the city, all of my friends had attended college here, and I’d already felt like San Diego was a second home. I got the job 15 years ago and I’ve been here ever since!

After being on Channel 933 for a year, I wanted to quit because I couldn’t handle all of the negative comments, messages, and emails. I hated the spotlight (and still don’t love it), but one morning, I shared the story about what happened to my brothers, and the response was overwhelmingly supportive. People were saying how much my story touched them, helped them, or how they related to me because of it. I finally realized that maybe I was supposed to be on the radio. If people listened to me when I had something serious to say, then I could put up with all of that other stuff. I realized that it was important to have a voice about things that mattered, and there was no bigger platform than on one of the biggest radio stations in San Diego, talking to a million people a week.

Q: Can you tell us about how you came to be known on air as “Geena the Latina,” and what it means to you to represent this part of your identity and culture?

A: When I first started, they were trying to think of a catchy name for me. At the time, there weren’t many Latinos on the radio, if any. They wanted a name that captured who I was, but also communicated that I was Latin. One day, one of the on-air DJs started calling me “Geena the Latina” and it stuck. I like the name, I think it defines who I am, and I am good with that. I am American first, of Latin descent, and my family is Mexican, but I was raised here in the U.S. We speak both English and Spanish, we grew up eating Mexican food and going to low-rider car shows, and my Spanish could be a lot better, but that’s also a product of us growing up with everything American. We grew up heavily immersed in the Mexican American culture, but also grew up very American. We’re an interesting mix of Latino that I feel represents a lot of people who were raised the same way, here in the U.S. We are proud of our Latin/Mexican roots and heritage, but are also proud to be American. I’m part of a generation that grew up with both cultures that shaped us to become who we are, and I’m proud of that.

What I love about downtown San Diego …
I love that it’s right in the middle of downtown San Diego and Little Italy. It’s a five-minute ride either way. Depending on what I feel like doing, everything is pretty accessible. I also love that I’m so close to North Park, as I frequent that neighborhood almost daily. I love having visitors and them being able to be so close to so much to do! Downtown, the harbor, Little Italy, Barrio Logan—I’m close to everything.

Q: Tell us about your Girls Empowerment Conference.

A: I’d been a keynote speaker at conferences for girls at both Mount Miguel High School and at the University of San Diego. After speaking at both conferences, I thought about combining them in order to maximize resources and to provide a massive conference for teen girls from all over San Diego. I spoke to the organizers of both conferences, and we started our Girls Empowerment Conference in 2017. The girls are provided with food throughout the day, along with empowering activities, speakers, performances, and interactive workshops.

During the smaller breakout sessions with a moderator, girls are able to comfortably talk about the issues affecting their lives, like body image, confidence, or life at home. Empowerment groups from different high schools perform spoken word and put together empowering videos that are played during the day. The girls from these high school empowerment groups are highly involved with everything from the topics of the conference to the themes, speakers, and more. We really try to hear them out and listen to what they say they want and need, as we plan the conference. It’s a fully interactive, immersive day, specifically geared to teen girls from ninth through 12th grades, and the costs of admission and transportation are covered at no cost to the girls.

Q: Why was this conference something you wanted to create?

A: We wanted to provide resources and outlets for teen girls who probably wouldn’t be able to have access to them otherwise. We wanted to uplift girls and give them examples of what they can become if they work hard and stay motivated. We wanted to provide a safe place for them to learn, grow, and have fun, and we ultimately wanted to inspire these girls to be the best that they can be. We wanted to allow them to see examples of others who were in their position once, and to see how far those women have come.

Q: What does the idea of “empowerment” mean to you, personally?

A: Empowerment is a state of being. It’s a state of feeling completely comfortable with who you are and what you believe in; of feeling confident that you can do whatever it is you want to do; of being confident in who you are and what you bring to the table; of knowing that your contribution to this world is important; and it’s a state of knowing that anything is achievable when you put your mind to it and dedicate yourself to making it happen. Empowerment gives you the feeling that nothing is unattainable.

Q: What is the best advice you’ve ever received?

A: Don’t take things personally. So many times, we won’t pursue our goals or dreams because someone told us we couldn’t, or because we got turned down or rejected. I think never taking things personally — whether it be a rejection or something said about us — allows us to not be hindered by things we can’t control. All you can do is be you, be a good person, work hard, and everything will happen as it’s supposed to happen.

Click here to read the full article on the San Diego Tribune.

This 31-year-old quit her $150,000-a-year tech job to start an equal pay app: Here’s how she got started
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Christen Nino De Guzman, founder of Clara for CreatorsPhoto: Christen Nino De Guzman

By Christen Nino De Guzman, CNBC

I’ve always enjoyed working with content creators. At 31, I’ve helped launch creator programs at some of the biggest tech companies, including Instagram and Pinterest.

But it was frustrating to see the pay inequality that content creators constantly faced. So earlier this year, I decided to quit my $150,000-per-year job at TikTok to start a “Glassdoor-like” app called Clara for Creators.

Since launching, it has helped more than 7,000 influencers and content creators share and compare pay rates and review their experiences working with brands.

The pay gap in influencer marketing

Nowadays, there are very few barriers to becoming a content creator. With the popularity of TikTok, for example, you don’t need to invest hundreds or thousands of dollars in equipment; anyone can try to build an audience and monetize their platform with videos they shoot on a smartphone.

As a result, more and more creators have entered the business. The problem? They have little knowledge about how much money they could — or should — be making.

Content creator deals are tricky. How much you’re paid depends on the type of content you’re offering a brand and on what platform — an Instagram post versus a YouTube video, for example. Other factors include the size of your following, engagement metrics and success rates with previous partnerships.

To make matters even more complicated, brands often ask an influencer for their rate instead of offering everyone a base pay with room to negotiate.

Many creators end up selling themselves short, especially women and people of color. I once saw a man get paid 10 times what a woman creator was paid for the same campaign — just because he asked for more. I’ve also seen Latinx creators with triple the following of white creators be paid half as much.

How I started my mission-based business

I knew a major problem that creators faced was that they couldn’t Google how much money they could charge for marketing a product or service on their platform. That lightbulb moment — and how much I cared about the creators I worked with — inspired me to build Clara.

I wanted creators to be able to share reviews of brands they had worked with, along with how much they were paid for different types of content based on their number of followers.

In March 2021, I sent a bunch of cold messages to potential investors on LinkedIn. In July, after weeks of non-stop outreach that turned into more than 10 pitch meetings, I received a small investment from an individual investor. I used that money to contract a team of developers, who I worked alongside to build and test the app.

Clara finally launched for iOS in January this year. Within a month, without spending any money on advertisements, more than 7,000 creators signed up to share their rates on Clara, including top TikTok creators like Devon Rodriguez and Nancy Bullard, who each have 24.4 million and 2.9 million social media followers, respectively.

On January 14, I quit my job at TikTok as a creator program manager to work on Clara full-time. While I am taking a massive pay cut by leaving my 9-to-5, I’m living off money I make as a content creator and my savings.

Right now, I’m focused on raising capital to grow the platform. I’m also spreading the word about equal pay and how important resources like Clara are. l post career advice and other resources on my TikTok account, where I currently have 348,000 followers.

Get paid fairly: Know your rights and do your research

There are many things you can do to work towards greater pay equity for yourself and others in your industry.

When discussing pay with your coworkers, it’s important to know your rights. Some corporations may try to scare you from it by saying that salary talk is against company policy. But under the National Labor Relations Act, many employees have the right to talk about their wages with their coworkers.

I’ve had six full-time jobs, and fear used to keep me from talking about money. But the first time I openly discussed my salary with a colleague, I found out I was being underpaid. I then used that knowledge to look for new roles where I’d be paid more fairly.

These conversations don’t have to be awkward, especially if you’ve established a safe and comfortable relationship. Rather than flat-out asking “How much are you making?,” approach the discussion in a “let’s help each other” way. You might be surprised by the number of people who are willing to talk about it.

Keep in mind that while you have the right to communicate about your wages, your employer may have lawful policies against using their equipment — like work laptops — to have the discussion. Protect yourself by understanding your company’s policy before sending a rallying Slack message.

And always do your research before accepting a contract. Sites like Glassdoor, Levels and Clara offer this data for free.

You can also search sites like TikTok and YouTube to get deep insights about pay. There are many creators who, like me, are open about what they’ve been paid at previous companies — down to stock offerings and sign-on bonuses, and who share information about company cultures overall.

I also created a spreadsheet for people to share their titles and salaries alongside important demographic information I’ve seen left out on other databases, like gender, age and diverse identity fields. So far, it has over 62,000 entries.

Click here to read the full article on CNBC.

Two Latino pioneers, in civil rights and education, honored with Medal of Freedom
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Raúl Yzaguirre, founder and former leader of the National Council of La Raza, and Julieta García, former president of the University of Texas at Brownsville received the medal of freedom award

By Suzanne Gamboa, NBC News

Two Mexican Americans who have dedicated their lives to fighting for equality and the advancement of Latinos were awarded the Presidential Medal of Freedom, the nation’s highest civilian honor, at the White House on Thursday.

Raúl Yzaguirre is the founder and former leader of the National Council of La Raza, considered the nation’s largest Hispanic civil rights and advocacy group, renamed UnidosUS, and Julieta García is a former president of the University of Texas at Brownsville — the first Latina to serve as a U.S. university president.

Born a decade apart in the Rio Grande Valley, Yzaguirre and García took lessons from their upbringings in the South Texas region to achieve positions of power, which they then used to dismantle discrimination and fight for the advancement of Latinos and other people of color.

Yzaguirre, 82, born in San Juan, Texas, took a small organization with about $500,000 and 23 affiliates and grew it into a formidable one with a $40 million budget and 250 affiliates.

The group helped shape policy on immigration, education, voting rights and more. Yzaguirre stepped down in 2004, after 30 years at its helm.

He also served as the ambassador to the Dominican Republic under President Barack Obama.

García, 73, born in Brownsville, Texas, was president of UT-Brownsville and helped oversee its merger with University of Texas Pan American to become UT-Rio Grande Valley, which serves mostly Latinos. She fought for money from the state’s Permanent University Fund, which holds 2.1 million acres and revenue from oil and gas leases on the land, to create the university.

UT-Rio Grande Valley is ranked in the top three schools awarding bachelor’s degrees to Latinos.

Yzaguirre and García are among 17 people awarded the medal Thursday by President Joe Biden. Among the honorees are former Rep. Gabby Giffords, D-Ariz.; Olympic gymnast Simone Biles; U.S. soccer player Megan Rapinoe; the actor Denzel Washington; and posthumously, Sen. John McCain, R-Ariz., and Steve Jobs, the co-founder of Apple.

Yzaguirre’s work with UnidosUS rested heavily on bringing together the nation’s increasingly diverse Latino population to forge a stronger political force that could command the attention of Washington power brokers. The 2020 census counted 62 million Latinos in the U.S.

“What Raúl doesn’t get enough recognition for is how much of a visionary he was,” said Lisa Navarette, who worked with Yzaguirre and now is an adviser to UnidosUS President Janet Murguía.

“In the early ’70s he was already envisioning what would become the Latino community,” Navarrete said.

Yzaguirre was raised by his grandparents and was heavily influenced by his grandfather’s own story of nearly being lynched by Texas Rangers when he was out past a curfew imposed by the state on Mexican Americans and Mexicans at the time, according to a 2016 biography, “Raul H. Yzaguirre: Seated at the Table of Power,” by Stella Pope Duarte.

Yzaguirre was a protégé of the civil rights leader Dr. Hector P. García, a Mexican American physician who formed the civil rights group American GI Forum after witnessing mistreatment of Mexican American World War II veterans. Navarette said García helped Yzaguirre channel his anger over discrimination into activism.

Yzaguirre’s work in Washington continues to have an impact. Charles Kamasaki, a senior adviser at UnidosUS, recalled Yzaguirre deciding to agree to compromise on what became the Immigration Reform and Control Act of 1986. He didn’t like the enforcement levels in the bill and had worked to improve it until finally agreeing to a compromise in 1986, giving about 3 million immigrants without legal status in the U.S. a chance to become lawful permanent residents.

Yzaguirre helped produce a scathing report on the Smithsonian Institution’s failure to serve and hire Latinos, a report that was instrumental in last year’s approval of a National Museum of the American Latino.

His tenure was also marked by clashes with administrations. He quit a commission on education and Hispanics in the 1990s in frustration over its partisanship and delays and picketed President Lyndon B. Johnson’s administration over its lack of Hispanics.

Click here to read the full article on NBC News.

Juan Toscano-Anderson Becomes First Player of Mexican Descent to Win NBA Title
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Juan Toscano-Anderson Becomes First Player of Mexican Descent to Win NBA Title

By Kiko Martinez, Remezcla

Golden State Warriors forward Juan Toscano-Anderson has become the first player of Mexican descent to win an NBA championship.

The 27-year-old Oakland native won the title with his hometown team Thursday night (June 16). The Warriors beat the Boston Celtics in Game 6 of the NBA Finals 103-90 to win the series 4-2.

During the trophy presentation ceremony, Juan Toscano-Anderson held the Mexican flag proudly after the coveted Larry O’Brien championship trophy was handed to the team’s owners. This year’s championship marks the fourth one in eight years that the Warriors have won. In those eight years, the Warriors have been to the NBA Finals six times.

Later, Toscano-Anderson can be seen chanting “MVP” from the stage when his teammate Stephen Curry was named Most Valuable Player of the NBA Finals for the first time in his career.

“Everybody on this stage has a part in this – from the front office, coaches, players,” Curry said.

Toscano-Anderson’s road to an NBA Championship was a challenging one. He played four years for Marquette University before going undrafted in the 2015 NBA Draft. He then started playing professional basketball in Mexico’s Liga Nacional de Baloncesto Profesional. He also played in the Liga Profesional de Baloncesto in Venezuela and for the Santa Cruz Warriors in the NBA’s G League.

In February 2020, Toscano-Anderson was signed by the Warriors for three years. His deal was converted to a full-time contract in May 2021. Earlier this year, he participated in the 2022 NBA Slam Dunk Contest at the All-Star Game wearing a pair of customized Nike tennis shoes designed to look like the Mexican flag.

Click here to read the full article on Remezcla.

adidas Brings You Another Pair Of “Bad Bunny Forums At Home”
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newly-surfaced adidas Forum ’84 Low in pink a question arises: which came first – Bad Bunny or the Three Stripes.

By Jovani Hernandez, Sneaker News

Adidas Brings You Another Pair Of “Bad Bunny Forums At Home”

It’s no secret that sneaker brands often rely on a high-profile collaboration in order to introduce or energize a given silhouette. Yet, in the case of the newly-surfaced adidas Forum ’84 Low in pink a question arises: which came first – Bad Bunny or the Three Stripes. Back on April 4th, 2021, the Puerto Rican megastar (who’s fresh off dropping the “Un Verano Sin Ti” album) launched an Easter-friendly take on the adidas Originals classic.

For adidas‘ own offering, the low-top silhouette is covered in bolder shades of pink, with fuzzy suede at the profile 3-Stripes and lower heel complimenting high-quality leather panels throughout the majority of the upper. Lockdown straps at the top of the tongue boast their standard 1984 build, abandoning the trail-inspired buckles used by Bad Bunny. Underfoot, sole units opt for a solid rich rose makeover, delivering a non-experimental look that’s worthy of any comparison to the aforementioned collaboration from Spring 2021. Enjoy product shots of the pair ahead, courtesy of Up There Store, and anticipate an adidas.com launch as summer gets going.

Click here to read the full article on Sneaker News.

Maria ‘Chica’ Lopez Becomes the First Latina LBTQ+ Creator To Join Fortnite Icon Series
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Maria ‘Chica’ Lopez on a computer chair

By Yamily Habib, Be Latina

When we say Latinas are breaking through in every industry, we mean every industry. Just look at the outstanding achievement of Twitch streamer Maria “Chica” Lopez, who has joined the icon series of Epic Games‘ popular game, Fortnite.

As announced by the company, Chica’s icon set is now available in the item store and includes five different costume styles.

The icon set is one of 17 rarity types in Fortnite: Battle Royale. This rarity focuses on notable celebrities, artists, and influencers. The most notable inclusions are emotes (Twitch-specific emoticons that viewers and streamers use to express many feelings in chat) with copyrighted songs and other cosmetics based on streamers and artists.

Chica thus joins professional athletes such as LeBron James and Neymar Jr, pop star Ariana Grande, fellow streamer Kathleen “Loserfruit” Belsten, and others in the Icon Series, which immortalizes celebrities and high-profile content creators with skins and other cosmetics in Fortnite.

Maria “Chica” Lopez is an American Twitch streamer and professional eSports player known for her talent in multi-person shooter games like Fortnite.

Chica started gaming full-time during college and has since garnered over 2 million followers on Twitch, making her one of the most successful streamers on the platform. Maria has also become known for being one of the only prominent streamers to broadcast games in two different languages.

Chica has been a professional eSports player for several years. She first signed with TSM as their first player. Then she signed with DooM Clan and later joined Luminosity Gaming as a content creator and streamer.

Now, the young Latina breaks the glass ceiling and becomes the much-needed representation in the gaming world.

“I take a lot of pride in being not only a content creator but also in my identity as a Puerto Rican woman in the LGBTQIA+ community,” Chica said. “I wanted my Set in Fortnite to be true to who I am. I’ve been able to build such an awesome community within the Fortnite family, and I can’t wait to share my Set with everyone. I’m thrilled to be the first Latina to join the Icon Series.”

Click here to read the full article on Be Latina.

Kim Kardashian’s Skims casts singer Rosalía in new summer campaign – shop here
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Singer-songwriter Rosalía has been cast in Skims' first bilingual campaign. COURTESY PHOTO

By Melisha Kaur, Mirror

Spanish singer Rosalía has just been unveiled as the face of the latest campaign for SKIMS.

The billion-dollar brand, founded by Kim Kardashian, recently revealed its first ever bilingual campaign where content will be distributed in both Spanish and English.

The new campaign sees Rosalía donning pieces from the best-selling SKIMS cotton range, including the £36 Plunge Bralette, in a 15-second clip.

In a press release, brand owner Kim Kardashian said: “Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world.

“I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”

Rosalía added: “I love SKIMS. They are so comfy and make me feel very sexy at the same time. I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.”

This is the first ever fashion campaign for Rosalía, who released her third studio album Motomami back in March.

The new launch was shared by Kim Kardashian on social media, sending fans into a frenzy.

The series of stunning photos sees Rosalía wearing a black plunge bralette (£36) and matching cotton rib boxers (£32).

She’s also seen wearing a white cotton jersey T-shirt, £48, and a matching rib thong that costs £20.

The Grammy-winning singer also shared the launch to her 20.3 million Instagram followers.

“Damnnnnnn,” Kardashian commented, adding a trio of fire emojis.

The campaign comes after SKIMS dropped its new ‘Boyfriend’ collection, which saw the comeback of the brand’s signature unisex styles.

Click here to read the full article on Mirror.

Camila Cabello stars in Victoria’s Secret’s first bilingual campaign: ‘I am honored’
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Camila Cabello wearing a white dress on the red carpet

By Kerry Justich, Yahoo! Life

Camila Cabello is the latest to team up with Victoria’s Secret.

The 25-year-old Cuban-American singer took to Instagram on Tuesday to share footage from her latest partnership with the brand for the Bombshell fragrance. Not only is she starring in an English version of the commercial, but also one in Spanish.

“I am honored to be the newest addition to the @victoriassecret Bombshell family 💖 and to be part of the brand’s first ever bilingual campaign!” she wrote. “Bombshell is about embracing who and what you are, and celebrating that every day.”

In the commercial, Cabello goes on to describe what the word bombshell means to her, explaining that it’s all about “owning your desires, your pleasures and enjoying everything life has to offer. Those things that make you feel great and make you feel joyful. Being who you are in every way.”

She later posted other photos from the campaign, sharing how empowered she felt to be a part of it. She even showed appreciation for not having her freckles airbrushed out of the final pictures.

“i loved this shoot !” she captioned one of three posts. “It’s rare that my lil sun freckles get to have their moment.”

Friends and fans of the singer took to the comment section to praise Cabello’s beauty.

“Linda,” singer Anitta wrote, while others called Cabello “gorgeous” and wrote “You ARE a bombshell.”

Supporters also shared that they were “proud” of Cabello for representing Latin women and Spanish speaking people in the brand’s first bilingual campaign. Some even expressed that they’d be willing to support Victoria’s Secret with Cabello’s stamp of approval.

“Influence,” one wrote. Another said, “I’m gonna try this brand cuz I trust you.”

While Victoria’s Secret has had a notable history of exclusionary practices and representation with its models, the brand has recently pivoted to become more inclusive. And although Cabello isn’t partnered on a lingerie campaign, it seems that the body positive singer is the latest to help with that mission.

Click here to read the full article on Yahoo! Life.

Bad Bunny Unveiled as New Marvel Hero ‘El Muerto’ for Sony Pictures
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By Matt Donnelly, Variety

Benito Antonio Martínez Ocasio, better known by his stage name Bad Bunny, has been cast as the newest Marvel hero in Sony Pictures’ portfolio of the super characters — and will lead the standalone comic book film “El Muerto.”

“El Muerto” is set to hit theaters on Jan. 12, 2024.

Introduced by Sony Motion Pictures Group president Sanford Panitch at CinemaCon, the annual gathering of movie theater owners in Las Vegas, Ocasio will be the first ever Latino actor to headline a live-action Marvel movie.

“To bring El Muerto to life is just incredible .. so exciting,” the chart-topping rapper told the crowd, adding that he grew up a fan of wrestling.

Known as Juan-Carlos Estrada Sanchez in the comics, El Muerto is a wrestler whose powers are handed down by ancestry in the form of a mask (which, according to Marvel’s official site, gives him superhuman strength). In past comic narratives, El Muerto has gotten in the ring with Spider-Man himself. On stage at CinemaCon, Sony brass suggested Ocasio will portray an antihero on the verge of inheriting his father’s power.

Sony’s adaptive Marvel rights have yielded three Spider-Man iterations over 20 years, with the current Tom Holland-led series most recently enjoying a massive hit in “Spider-Man: No Way Home.” Additional franchises include Tom Hardy and Michelle Williams’ “Venom,” Jared Leto’s “Morbius” and the Oscar-winning animated film “Spider-Man: Into the Spider-Verse.” A sequel to the latter was just pushed from a December 2022 release to June 2023.

Upcoming Sony Marvel projects include: the anticipated “Madame Web,” a female-led adventure starring Dakota Johnson, which is due in theaters on July 7, 2023; and the imminent “Kraven the Hunter,” led by “Nocturnal Animals” star Aaron Taylor-Johnson, which hits theaters on January 13, 2023.

Click here to read the full article on Variety.

The Weather Channel En Español Makes Its Debut
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L to R: Abel Hernández, Milmar Ramírez, Henry Golac, Jessica Fernández and Lorena Lim and Albert ... [+] THE WEATHER CHANNEL

By Veronica Villafañe, Forbes

After a two-year pandemic delay and months of planning, the Weather Channel en Español launches today at 7 am ET. The first 24/7 U.S. Spanish-language free streaming weather news network makes its debut on the 40th anniversary of the launch of The Weather Channel television network, both part of Byron Allen’s Allen Media Group broadcast portfolio.

Featuring regional, local newscasts and content focused on the U.S., the Caribbean and Latin America, the Weather Channel en Español will be available across over-the-top streaming platforms, mobile devices and via The Weather Channel app.

“The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved,” says Byron Allen, founder, chairman and CEO of Allen Media Group. “Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multibillion dollar weather disasters are on the rise – especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America.”

The Weather Channel en Español has its own production team and on-air talent, but will also tap the resources of TWC, including its immersive mixed reality (IMR) technology. It will also collaborate with other Allen Media Group platforms such as Pattrn, TWC’s climate, environment and sustainability network.

Click here to read the full article on Forbes.

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