3 Steps to a Great Elevator Pitch
By T. Johnson
Imagine you step into an elevator, and someone you professionally admire is standing inside. You exchange pleasantries, and she casually says, “So tell me about yourself.” It’s a broad question we’ve all heard, and a great answer can create new opportunities in both your professional and personal life. But you only have 30 seconds to impress your abilities upon this influential person. Are you able to articulate your strengths and accomplishments in that time? And can you naturally integrate an “ask” into the conversation?
Perfecting a response to such a general inquiry can be quite challenging, and it requires some thoughtful preparation. Having a solid answer to this question can help in many settings — in interviews, networking events, etc. — not just elevators.
To help you draft and complete an exceptional elevator pitch, here are three key steps you need to consider:
Step One: Brainstorm Your Skills
Let’s brainstorm your best qualities, skills and past performance highlights that you should mention in your elevator pitch. What comes to mind first? This is not exclusively for professional experience — maybe you are highly organized and efficient in your personal life. Perhaps you volunteer regularly in your community. List everything that you’re proud of or passionate about.
- What do you enjoy doing? What are you great at?
- What positive feedback have you received from an employer and/or teacher?
- What are your greatest accomplishments?
Step Two: Personalize Your Answer
A personalized elevator pitch will make you memorable and relatable. Think about how you can stand out and look special amongst a large candidate pool. What makes you special and worth investing in over another applicant? We can refer to this as your “unique value proposition (UVP).”
Your UVP can be a professional qualification or certification, but it can also be a personal characteristic, such as intellect. Just make sure you quantify your claim with detailed, factual information. For example, if your UVP is that you are highly intelligent, make sure you follow that claim with quantifiable and relevant proof.
To develop your UVP, answer the following questions:
- What does a hiring manager desire? Whether applying to an actual position or imagining your dream position, what is that professional position’s objective and/or purpose? Think about why the position exists and how it functions. What is the goal of someone in that position? You can follow an actual job description or imagine what a hiring manager would desire from such a candidate.
- What do qualified candidates offer? What type of skills or abilities does a person need in this position? This can be anything from education to professional and life experiences. Think about what the perfect candidate would embody. You can follow the requirements listed in an actual job description or imagine what an ideal candidate would provide.
- What unique abilities do you offer? What do you want to mention that is not detailed through your general qualifications and skills but makes you unique? While only listing skills, talents and/or hobbies relevant to the desired position, make sure to include extra details about yourself beyond the requirements contained in the job description.
When answering these questions, your overlapping answers are the best qualities to focus on for your UVP.
Step Three: Define Your Goal or “Ask”
What is the professional goal that you are currently working towards? This is a pivotal part of your elevator pitch. If the person to whom you are speaking is a hiring manager, your boss or someone who can help you attain your professional goals, what would you like to ask of them?
While your goal can be hugely aspirational, your “ask” requires someone else’s assistance, so remember to keep it reasonable. Ask for an informational interview to explore potential opportunities, rather than directly asking for a job, which could be seen as requesting preferential treatment. An elevator pitch is not an opportunity to set an expectation of another person; it’s an opportunity to prove yourself!
- What is your short-term professional goal? What is your long-term professional goal? If you need more help defining goals, check out the YALI Network Online Course lesson “Setting and Achieving Goals.”
- What is the career objective or your dream job?
- What will help you achieve your objective or attain your dream job (e.g., internship, job, advice, reference, mentor)?
Put It All Together
Once complete, go back through these three exercises and highlight or circle the top points you want to emphasize in your elevator pitch. Pick one top point from each step, then place each part together in a smooth and natural dialogue. While having a written script helps draft what you wish to say, you won’t always have a precise script in front of you, so try to keep things conversational and light. Be sure to practice giving your elevator pitch in front of a mirror and with friends, family or colleagues.
Here are a couple of examples of strong elevator pitches. Make sure you tailor yours to speak about your own experiences, strengths, skills and goals!
Example 1: Hi, my name is [insert name]. I’m currently studying education, and I’m interested in securing a job that will allow me to continue teaching and developing lessons. One of my greatest strengths is my ability to make my courses very practical for my students, helping them apply these lessons in their communities. Because my former volunteer work with nonprofit programs was key to my success, it’s important for me to help others develop to their highest potential. Do you know of any education nonprofits where they are looking for someone like me to help others reach their potential?
Example 2: Hi, I’m [insert name]. I’m a Human Resources Manager at [insert company] looking for more experience in the field. I’m looking for advice on further expanding my expertise in this field because my ultimate goal is to help organizations develop more tolerant workplace cultures. My supervisors frequently compliment me for being able to see different sides of the same story and negotiate with different personalities.
So, you gave your elevator pitch? Great work! Don’t forget to exchange contact information with your new professional acquaintance, and always follow up with a thank-you note (if the acquaintance did you a favor).
Source: Young Africans Leaders Initiative